Product category content!? what should it include?
-
Hello everyone!,
I consider myself a rookie... so... please, excuse me if this is super basic or dumb!. I'm working on a ecommerce web (family business!)... and i've got this doubt.
Say you've got architected your site this way...:
site.com/category
site.com/category/model_1
site.com/category/model_2I'm mainly interested in getting the category webpages to rank high.
The problem i've got is... what to put in the CATEGORY webpage!. Suppose you sale office furniture... and the category is 'chairs'... if you add content there, it won't be useful.
What do you suggest me to add there?.
======
NOTE: My 'categories' webpage is split vertically, so you've got an image gallery on the left, and the product description on the right. So all of my product pages look a bit alike... and the 'category' itself has a placeholder on the right.
I suspect that's why i'm not getting good rankings!
THANKS in advance.
-
It seems i'm gonna need to redesign a little bit the website, to make it more SEO friendly.
As of now, my category webpage is split vertically... and on the left i've got thumbnails of the products, with short descriptions. And i simply load the 'div' on the right, onMouseOver / onClick.
Adding text content would impact usability... in the end, everything a customer needs to see are pictures + a couple lines of text. But ... Content is King, i guess.
THANKS for your reply!
-
Hi Jorge,
On our craft gallery site our category pages are most important because the products under them change.
We use the category pages to hold common information. For instance, we have a category for handcrafted lazy susans. On that category page we detail care, alternate sizes available and how they are made.
On a different category page we may have a glossary of terms used on the products page. This avoids duplicate content on those product pages. It also sets the stage for linking from the product pages back to the common information. This ought to signal the importance of the category to google.
Best wishes
Handcrafter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Duplicate Contents in Order Pages of Multiple Products
Hi, I have a website containing 30 software products. Each product has an order page. The problem is that the layout and content of these 30 order pages are very similar, except for the product name, for example: https://www.datanumen.com/access-repair-order/
On-Page Optimization | | ccw
https://www.datanumen.com/outlook-repair-order/
https://www.datanumen.com/word-repair-order/ Siteliner has reports these pages as duplicate contents. I am thinking of noindex these pages. However, in such a case, if a user search for "DataNumen Outlook Repair order page", then he will not be able to see the order page of our product, which drives the revenue go away. So, how to deal with such a case? Thank you.1 -
Delete or not delete outdated content
Hi there!
On-Page Optimization | | Enrico_Cassinelli
We run a website about a region in Italy, the Langhe area, where we write about wine and food, local culture, and we give touristic informations. The website also sports a nice events calendar: in 4 years we (and our users) loaded more than 5700 events. Now, we're starting to have some troubles managing this database. The database related to events is huge both in file size and number of rows. There are a lot of images that eat up disk space, and also it's becoming difficult to manage all the data in our backend. Also, a lot of users are entering the website by landing on outdated events. I was wondering if it could be a good idea to delete events older than 6 months: the idea was to keep only the most important and yearly recurring events (which we can update each year with fresh information), and trash everything else. This of course means that 404 errors will increase, and also that our content will gettin thinner, but at the same time we'll have a more manageable database, and the content will be more relevant and "clean". What do you think? thank you 🙂 Best0 -
Pages with near duplicate content
Hi Mozzers, I need your opinion on the following. Imagine that we have a product X (brand Sony for example), so if we sell parts for different models of items of this product X, we then have numerous product pages with model number. Sony camera parts for Sony Camera XYZ parts for Sony Camera XY etc. So the thing is that these pages are very very similar, like 90% duplicate and they do duplicate pages for Panasonic, Canon let's say with small tweaks in content. I know that those are duplicates and I would experiment removing a category for one brand only (least seached for), but at the same time I cannot remove for the rest as they convert a lot, being close to the search query of the customer (customer looks for parts for Sony XYZ, lands on the page and buys, insteading of staying on a page for Sony parts where should additionally browse for model number). What would you advise to make as unique as possible these pages, I am thinking about: change page titles. meta descriptions tweak the content as much as I can (very difficult, there is nothing fancy or different in those :(() i will start with top top pages that really drive traffic first and see how it goes. I will remove least visited pages and prominently put the model number in Sony parts page to see how it goes in terms of organic and most importantly conversions Any other ideas? I am really concerned about dupes and a penalty, but I try to think of solutions in order not to kill conversions at this point. Have a lovely Monday
On-Page Optimization | | SammyT0 -
Duplicate content because of content scrapping - please help
We manage brands websites in a very competitive industry that have thousands of affiliate links We see that more and more websites (mainly affiliates websites) are scrapping our brand websites content and it generate many duplicate content (but most of them link to us back with an affiliate link). Our brand websites still rank for any sentence in brackets you search in Google, Will this duplicate content hurt our brand websites ? If yes, should we take some preventive actions ? We are not able to add ongoing UGC or additional text to all our duplicate content and trying to stop those websites of stealing our content is like playing cat and mouse... Thanks for your advices
On-Page Optimization | | Tit0 -
Lists of Product Links: What is good, what is bad?
I am a web designer but a bit of an SEO noob (trying to get better at both). I am working with one particular client on a site I inherited with existing structure. This client has about 10 products on 2 pages. On every page there is a product list that is basically the same list sorted in 2 ways: 1st by product, 2nd by usage. These all link to internal anchors so this might be an example on www.site.com Cleaner X1 - links to www.site.com/cleaners.php#x1
On-Page Optimization | | mparry9
Cleaner X2 - links to www.site.com/cleaners.php#x2
Cleaner X3 - links to www.site.com/cleaners.php#x3
...
Cleaner For Brick - links to www.site.com/cleaners.php#x1
Cleaner For Marble - links to www.site.com/cleaners.php#x2
Cleaner For Stone - links to www.site.com/cleaners.php#x3 Obviously this adds about 20 links on every page on the site (including the actual pages these products are on). What are your thoughts on this? Good idea or bad to have on the site? Should I remove the redundant links on the actual page that product falls on...or is this bad and should be removed altogether?0 -
Guest vs Logged In Content
Hi Mozzers I have a client that recently launched a q&a and he has the answers hidden by registering for free you can see the answers. It's a free community. Now the question comes: Google will not get the entire page only the question content which I think is bad. What option would solve the issue. Have thought about making the answers hidden through css... so if you're a guest the answers are display:none . But it has to be a better option than dirty things like this 🙂
On-Page Optimization | | mosaicpro0 -
One site with one product or multi product website
Lets suppose that i have 10 NICHE products under me. Should i make one site for each product or one site overall. If i make 1 site for each product i get several advantages Domain name has keyword Title tags etc will be dedicated to one keyword only. Disavantage - Backlinking for each domain will become tougher. Advantage of one site onl Good management Seo / backlinks becomes easier Blogging to attract traffic becomes easier Can target a lot of keywords through business blogging Disadvantages Can become messy with unimportant keywords gaining importance. SO WHAT DO YOU THINK??? One site per product or One site for all products?
On-Page Optimization | | hith2340 -
How to "rich-content" optimized!
Hi mozzers! How to optimize really a rich index.php of a page,with a keyword example: " mobile " what kind of things to include,video,comments,images,how many words,manually meta-descriptons or to leave it empty to take automatically the googlebot a snippet! Tell us more on this, because we forget sometimes the rich-content-optimized and only concentrated on the link-building. Thanks,
On-Page Optimization | | leadsprofi0