How to use good keyword URL to help main site
-
Hi.
I'm a long time ecommerce guy and starting a third business. The main site URL is the name of the new business but I also purchased a .com URL that is our #1 keyword to target. So I need to know the best strategy to use the keyword url for helping with getting a top ranking for that keyword.
I'm curious if I can or should build out the keyword URL site for the search engines and use a 301 redirect. Can you get top ranking for a site that just redirects? Anyway, I guess you get my question. This keyword gets a ton of perfectly targeted traffic so seems like a goldmine if I work it right.
Thanks very much.
-
Thank you Greetings واتساب الذهبي.
-
I totally agree with Casey. I have be pushed to build keyword focussed microsites but unless you are willing to put efforts in building a content rich site registering domains with keywords is not useful.
A good example of content rich site used for seo purpose is http://www.privatecloud.com
The site is owned by EMC and is definitely designed well and updated with high quality content. Some of the content on this site is duplicate but it is done properly while giving credit to original link. A right mix of good quality content, regular updates, clean design and keyword rich domain has helped the site to be on first page for a competitive keyword.
-
Hi BreadMan!
If your goal is to rank #1 for this particular keyword, using the domain name with the exact match you've just bought is the best way to go. Search engines definitely reward this, though you'll also need to do all of the right things from a content, branding, marketing and linking perspective, too. Since they know that exact match domains can be easily exploited, they're sensitive to spam/manipulation, particularly so in new sites. I'd urge you to:
- Build out the new domain - perhaps redirect old content from other sites if you own it and want it associated with this one
- Make the site look great - good design is a signal of quality and detracts from the perception of spam. You want the type of look that can make it into the CSS galleries and awards and earn you some nice links and traffic that way
Consider the sites that are featured in places like these: http://www.google.com/search?q=css+gallery
- Get some remarkable content on it - via a blog, an articles section, research you fund/produce/share, viral content, etc. You want to earn those first few hundred links authentically, without resorting to classic "push" link building tactics
- Earn some press - press releases, interviews, mentions on news sites, etc. - these go a long way to building credibility
- Invest in social media - the more Twitter followers, tweets, Facebook fans, shares and likes you have, the better you'll do in the engines (and these signals now count directly, too)
You can redirect the site, but you'll get little to no benefit from the domain name exact match. If you already have a very strong site and you're just seeking to protect the name and maybe use it to redirect for offline branding, that's fine, but it won't be a positive SEO contribution unless there was good content/good links pointing to it previously. Best of luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help for 404 error
Is it ok to use hash(#) in URL as right now it is showing 404 error while checking broken links using check my link chrome extension. E.g. http://instafrsh.com/index.php#aboutUs If not, Please suggest how to resolve this issue
On-Page Optimization | | Obbserv0 -
Keywords dropping
My website http://www.refrigeratedtransportuk.com/ is dropping like a stone for the keyword 'refrigerated transport'. Even though the page gets a grade A, can anyone help?
On-Page Optimization | | CreativeCow0 -
Keyword repeats/presence in url's & over-optimisation
Hi I'm about to launch a redesigned site and worried about overdoing kw presence on-page, primarily using in url's since will already be using kw in titles as well as page content. What's current thinking re over optimisation: If kw is in titles and page content is it best not to repeat again in url structure i.e. less is more, even though this will cause things like SeoMoz on-page grade score to fall, or better to keep them/add them ? Personally i think it makes sense to include kw in url again since helps make the page relevant, and so long as matches the content should help as opposed to hinder rankings for the pages target keyword. However when i look into this some say don't do this since is over-optimisation The sites generally ranking quite well for its target kw which i obviously don't want to lose after re-launch & hopefully improve further, in the case of this example they are 'Sports Centre Services' & 'Sports Centre Equipment Rental'). The sites current url structure is similar to this below example: frankssportscentres.com/services/sports-centre-equipment-rental Would it be better to keep following existing/above format or to go with either of the below options i.e. more kw rich urls or less: frankssportscentres.com/sports-centre-services/sports-centre-equipment-rental Or frankssportscentres.com/sports-centre-services/equipment-rental Or even less frankssportscentres.com/services/equipment-rental Many Thanks in advance for any helpful comments Cheers Dan
On-Page Optimization | | Dan-Lawrence0 -
Moving Top rank Page urls off my Home page and nesting them on one page? Good idea?
I am basically trying to cut down the amount of links on my home page to make it less eye boggling and move stuff around. So i have of my Urls on my home page that lead to pages that rank very well within google. My questions is can i remove those urls to a separate page to group them together and then showcase that one link to that page on my home page. Is that a good idea or i am going to loose my link juice and position in search? The physical urls on those pages wont change at all.
On-Page Optimization | | Dante130 -
Site structure question
I'm currently working on a very awkward custom-WP setup, in which I can't maintain the present drop-down navigation menu without having those pages under a parent or without completely recoding everything. I have two requirements, for SEO purposes I'm looking for the following structure for each targeted landing page: www.example.com/landing-page as opposed to www.example.com/sub/landing-page Of course, having my landing pages as a child, I get the latter of the two. For navigational purposes they need to fall under a specific category in a drop-down menu. With any other theme or setup this is an easy fix, but not here. What I have now is that the landing pages are currently placed under a parent category page. But, they have custom permalinks. The permalinks are setup as follows www.example.com/landing-page But, technically the exact structure is still www.example.com/sub/landing-page which then redirects to the custom permalink. So, my question is - in an attempt to get my most important landing pages close to the root for better PR and crawlability, do I still get the same benefit with my current setup? Is this structure I have, better, worse, or indifferent? Thanks.
On-Page Optimization | | JayAdams320 -
Keyword in URL
Hi everyone, I've heard many times that keyword prominence in url have a good impact for on-page optimization, even in SEOmoz it is one of the on-page factors. But what if i put keyword in URL then some of the page weight will be targeted to the page in the URL. Which in my vision makes only a negative impact. For ex. Targeted page <a>with keyword "buy car in NY" has a link with anchor text "buy car in NY" pointing on page **, so some weight from A will be transferred to B. Also I think this subject cover a cross linking, so I would like to know, what is the right way of doing cross linking and does it still brings any impact on keyword rankings in SERP.**</a> <a>**Good answer will be appreciated. Cheers, Russel**</a>
On-Page Optimization | | smokin_ace0 -
Canonical URL problem
On page analysis wanted me to add a canonical url tag. However I added then re ran the on page analysis and it came up with an error. What is the proper way to add a canonical url tag in the head of an index page? ie. add a canonical tag to www.hompeage.com/index.html would it be ? Or should I ignore this for a home page? Because I add it then run the analysis again and get this? Appropriate Use of Rel Canonical Moderate fix <dl> <dt>Canonical URL</dt> <dd>"http://www.ensoplastics.com/index.html"</dd> <dt>Explanation</dt> <dd>If the canonical tag is pointing to a different URL, engines will not count this page as the reference resource and thus, it won't have an opportunity to rank. Make sure you're targeting the right page (if this isn't it, you can reset the target above) and then change the canonical tag to reference that URL.</dd> <dt>Recommendation</dt> <dd>We check to make sure that IF you use canonical URL tags, it points to the right page. If the canonical tag points to a different URL, engines will not count this page as the reference resource and thus, it won't have an opportunity to rank. If you've not made this page the rel=canonical target, change the reference to this URL. NOTE: For pages not employing canonical URL tags, this factor does not apply.</dd> <dd>So do I add it or not? If I don't I get a lower page rating if I take it off I get a higher page rating with room for improvement. </dd> </dl>
On-Page Optimization | | ENSO0 -
Url question for seo
Would it be beneficial to use url that is a match for my keyword to help with seo, then have my currently url forward to that one so I don't have to change any marketing materials? I was one of the feedback that I got when doing the on page keyword optimization tool on seo moz. Thanks J
On-Page Optimization | | fertilityhealth0