Can you find the "problem" metric or metrics?
-
I just dropped from #2 for my main keyword to #5 and am not sure why.
My companies Ranking Metrics compared to top 5
Page Authority:#2, MozRank:#1, MozTrust:#1, MT/MR:#1, Total Links: #1, Internal Links:#1, External Links: #1, Followed Links:#1, No Follow Links: #1, Linking Root Domains:#1, OnPageAnalysis Grade: "A", Broad Keyword usage: Yes, Broad keyword in document:
-
Hi Boodreaux,
There are numerous reasons this can happen. Remember that the linkscape index is only updated once a month, so the results you are looking at are not based on "real" time stats. That's the first thing to consider. Also, if you are an- e-commerce site or selling a product, did you have a promotion that was in place that recently ended? I've seen sites move up and down just from free shipping offers being turned on and off. So I would look at whether or not the offer or content on your homepage (or the page you are comparing) has changed at all.
Some other things to think about: What is your bounce rate and how has that changed over the period of time ranging from when you were #2 to when you moved to #5? I have seen sites move down when their bounce rates increase.
One last thing to consider: Were there any inbound links from new agencies, or high-profile, high-authority pages that have dropped off? I have seen a company get featured in a magazine like Wired.com and bump up because of news events, and then settle back into a lower spot after the news cycle passes.
Okay, maybe that wasn't the last thing. How new is your site? Did it launch within the last four months? While it may be an Internet myth, I do think that brand new sites discovered by Google and other search engines get a little "bump" in their rankings when they first come out. Then, there is some settling that occurs. This could also be a factor if your site is new.
I know this doesn't give you any hard answers, but I hopes it's encouraging and helpful.
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can't get authorship to show in the rich snippets tool...
Can't get authorship to show in the rich snippets tool... am I doing something wrong? spokanepaintingcontractor.org
On-Page Optimization | | Superflys0 -
Is it impossible to get out of Panda? Matt Cutts says if you fix the problem you "pop back" but if so why are their so few examples?
In this video matt cutts says: http://www.youtube.com/watch?v=8IzUuhTyvJk about 15 "once we re-run our data (every few weeks) if we determine your site is of higher quality you would pop back out of being affected" Panda has effected thousands of sites and a lot of smart people have been working on the problem for about 2 years since the first panda was launched, but I can only find 1 site that has "popped back" to their original rankings. e.g. http://searchengineland.com/google-panda-two-years-later-losers-still-losing-one-real-recovery-149491 Apart from Motortrend.com I can't find any sites (of reasonable size) / case studies of sites that have solved the panda problem, and were definitely hit by panda. Which doesn't feel right, some people have deleted a ton of pages, redesigned their site, improved their content, etc with no success. Therefore is it a pointless exercise? Therefore, is it better to simply give up and start a new site?
On-Page Optimization | | julianhearn1 -
"On Page" report says 2 rel canonical urls-how do I fix that?
I am reviewing my On Page scores and I'm not getting a perfect score bk of this notice: No More Than One Canonical URL Tag Moderate fix <dl> <dt>Number of Canonical tags</dt> <dd>2</dd> <dt>Explanation</dt> <dd>The canonical URL tag is meant to be employed only a single time on an individual URL (much like the title element or meta description). To ensure the search engines properly parse the canonical source, employ only a single version of this tag.</dd> <dt>Recommendation</dt> <dd>Remove all but a single canonical URL tag</dd> <dd>HOW do I fix that?</dd> <dd>I am using Platinum seo plugin which I have checked "Use canonical urls" and the page in question is</dd> <dd>http://adderalldosage.net/general-adderall-dosage/</dd> </dl>
On-Page Optimization | | ccare7230 -
Meta tag "revisit after" - useful?
Hi everybody, I've rarely seen the "revisit after" meta tag during the last 1,5 years. As some of my current client websites are still using it and I'm not sure, if it's still usefull/has any effect, I'd like to hear from the community. Any advices/hints/experiences with the tag? Thanks in advance and cheers from Germany Sven
On-Page Optimization | | targi420 -
Rel="canonical" on home page?
I'm using wordpress and the all in one seo pack with the canonical option checked. As I understand it the rel="canonical" tag should be added to pages that are duplicate or similar to tell google that another page (one without the rel="canonical" tag) is the correct one as the url in the tag is pointing google towards it. Why then does the all in one seo pack add rel="canonical" to every page on my site including the home page? Isn't that confusing for google?
On-Page Optimization | | SamCUK0 -
What does the "base href" meta tag do? For SEO and webdesign?
I have encounter the "base href" on one of my sites. The tag is on every page and always points to the home URL.
On-Page Optimization | | jmansd0 -
Should my client remove "SEO" from the XML sitemap name?
I have suggested to a client with limited content on their site (considering it's in a very competitive sector with oceans of content possibilities!) that they probably shouldn't name the XML sitemap featuring their "seo content pages" (I hate that terminology BTW!) - google_sitemap_seo.xml My reasoning is that if I was a Google engineer or Google bot, I would probably ignore and disregard those pages because they are most likely poor quality content/doorway pages/boiler plate pages/ "enter your descriptive phrase here" pages. The push back from tech is that it doesn't make a difference so we're not going to do it.
On-Page Optimization | | Red_Mud_Rookie0
