Title Tag Length

[PeterRota]

Here is my question, I know that after 70 characters or a certain pixel width. Google cuts off your title tag in the SERPS. I also know it will still index title tags up to 255 characters I think it is,.

My question is if I have words or characters after the 70 characters limit. will this show up in the search? Or will Google only look at the first 70 characters in terms of relevance? I hope that makes sense thanks.

Peter

[PeterRota]

Okay thanks for all your help.

[PerfectPitchConcepts]

It does seem evident there is a correlation between keywords closer to the beginning and their search performance, a reality Moz notes. There is also however something to be said for branding, a direction Google also increasingly looks at.  In other words, you wouldn't ever want to "over" optimize anything really, ever.

I suggest trying out Moz's On-Page Optimization tool - it goes a long way towards positioning a page for a particular keyword/phrase, with helpful tips along the way.

Good luck!

[PeterRota]

Okay So, your saying that any keyword after 70 characters are not going to get much weight than in google's eyes.

[PerfectPitchConcepts]

Up to 70 showing up in SERPs is certainly a good rule of thumb, but apparently not absolute. If you do a search for "title tags" you may see some, like Search Engine Watch's long title, gets truncated with ellipses at the end, while Usability Geek's age gets 71 characters by my count with an omission of "SEO" in the middle. From what I can tell, best practice is keeping them 70 or under, particularly since any keywords out there in the eastern wild aren't likely doing you much good anyway.