Google vs. Bing
-
We are having some really good results with our SEO strategies for local search and long tail searches for our clients on Google; however, Bing is a completely different story in a couple of cases. What is Bing looking for that Google is not? We have even noticed that something may rank well in Bing then not show up at all in Google? Any help would be greatly appreciated.
-
I agree with Moosa. Seems like Google weighs more heavily on inbound links/social signals then on-page. Whereas Bing weighs on-page optimization more heavily than Google. On-page and off-page is weighed on Bink & Google, but at different values.
-
Google and Bing are the two different search engines and the way they look in to the website and are slightly different from each other and this is one of the main reasons why the keywords that rank well in Google might not rank well in Bing.
I think if you don’t leave any loose point and cover every single step properly that includes load time, content, on-page optimization, linking strategy, social media and more... you will notice you will start ranking better for both search engines.
What i mean to discuss here is that they do not intersect each other but this is quite possible (for example) that Google give more preference to linking strategy where as Bing consider on-page optimization as more important as compare to the linking strategy...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Metadescription not being pulled by Google? Yoast v SmartCrawl?
Hey guys, For whatever reason, Google isn't pulling the metadescriptions I've provided for a wordpress site I'm working on. We had both Yoast and SmartCrawl installed, so I thought maybe they were confusing Google and deactivated Yoast. Unfortunately, that didn't fix the issue. Instead of using the text I've plugged into SmartCrawl, Google is just using snippets from the blog posts... And it's happening for every single post, leading to a huge uptick in metadata issues in moz. Any idea how to fix this?? Thank you!
On-Page Optimization | | laurendavidson0 -
Updating Old Content at Scale - Any Danger from a Google Penalty/Spam Perspective?
We've read a lot about the power of updating old content (making it more relevant for today, finding other ways to add value to it) and republishing (Here I mean changing the publish date from the original publish date to today's date - not publishing on other sites). I'm wondering if there is any danger of doing this at scale (designating a few months out of the year where we don't publish brand-new content but instead focus on taking our old blog posts, updating them, and changing the publish date - ~15 posts/month). We have a huge archive of old posts we believe we can add value to and publish anew to benefit our community/organic traffic visitors. It seems like we could add a lot of value to readers by doing this, but I'm a little worried this might somehow be seen by Google as manipulative/spammy/something that could otherwise get us in trouble. Does anyone have experience doing this or have thoughts on whether this might somehow be dangerous to do? Thanks Moz community!
On-Page Optimization | | paulz9990 -
Phone number formatting - Periods vs Dashes
Are there any best practices on phone number formatting regarding using periods XXX.XXX.XXXX vs dashes XXX-XXX-XXXX? What about using parentheses on the area code (XXX)XXX-XXX? This is regarding a phone number on a contact apge...
On-Page Optimization | | WorkhorseMKT0 -
Why my website some pages is not index in google ?
Hi, I have submitted my pages in Google fetch for consideration tool but they are not indexed yet in the Google search. Additionally, there is also no error shown by the Google.
On-Page Optimization | | seo.kishore890 -
Google Is Ranking the Wrong Page
Howdy Folks- I have a case where Google is ranking the wrong page for a couple of different keywords. The home page is: http://healthtn.com Most notably, we're trying to optimize the home page for "Tennessee Health Insurance" but the below page is what continually ranks for it, and does so very poorly. We used to be page two with the home page, now we are page four and it ranks the following page. http://healthtn.com/tennessee/health-insurance/student I have started directing our Internal Linking to reflect the correct anchor text but succeeded in losing ranking for the term, but am still ranking the wrong page. Any thoughts or help would be much appreciated!
On-Page Optimization | | CRO_first0 -
.com vs .co.uk domain
I have a client who has a site live at example**.co.uk** and would like to rank for the term "example". But example**.com** is owned by another company who offers a different product and service and has been live since 2003. I know that I can make example**.co.uk** rank for keywords related to their service but I think it's going to be a struggle to get them to rank for the brand term "example" as the .com site already owns Page 1 with their domain name, Facebook page, Wiki page etc etc. The only variation is that example**.com** is a US based company and my client want to ranks in the UK only. What are the chances I can out rank example**.com** for the brand term on www.google.co.uk if example**.com** currently owns Page 1 on google**.co.uk**?
On-Page Optimization | | Marketing_Today0 -
Google found bad links delete them or 301 redirect?
we went into our google account and saw about 70 bad links that they found on our site. what's the best thing to do, seo-wise: should we go into the pages that have the bad links and delete them from the html code, or re-direct them in our htaccess script?
On-Page Optimization | | DerekM880 -
Are Content in Inline Javascript and Collapsible Considered Cloaking to Google?
Hi, I would like to save space in my website and do not want my other products to be pushed down below the first fold. In order to do that, I have decided to add content inside inline javascript or using collapsible. For collapsible, I may be using "show/hide" button or "read more" button to show the whole content. So does content in Javascript and collapsible considered hiding from Google? If it is, then I have to think of other options. Thanks.
On-Page Optimization | | globalsources.com0