Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Link Building
    4. Is there a relation between number of backlink and SERP?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Is there a relation between number of backlink and SERP?

    Link Building
    2
    5
    1310
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • faisalnlm
      faisalnlm last edited by

      I want to calculate that how many backlinks i need, in order to get in higher SERPs? is there a way to calculate? One is obvious that check number of backlinks of websites that are ranking in top 5 positions. But i guess it is not true any more...

      So please help

      1 Reply Last reply Reply Quote 0
      • faisalnlm
        faisalnlm @faisalnlm last edited by

        Excellent Tom, very useful comments.

        1 Reply Last reply Reply Quote 0
        • TomRayner
          TomRayner @faisalnlm last edited by

          Oh I completely see your point - it's a frustrating conversation I myself have had a number of times with previous clients.

          I mean, you could say that with 20 high authority links, you should expect to see movement in the SERP after 2-3 months.  But again, that's so dependent on a number of factors, such as how authoritative your competitors' links are, where you get those links from (associated niches etc.) and so on.  It might take more links, it might take less links, it might not be the defining influence at all.

          What I'd do is audit your competitors and compare their Moz metrics with your site and see how far apart you may be.  Then approach it to your CEO with how much work you can do month on month.  So if you say, I will be able to do x number of articles, y infographics, z number of press releases, x number of doc shares and y high quality directory submissions in 1/3/6 months.

          It simplifies things massively and doesn't take into account any Google updates that might come our way and slam certain sites - which may require you to do a whole bunch of link cleaning due to the previous SEO's efforts.

          The reason why content marketing is so popular is that it allows you to earn links from a number of places, hopefully influencing your SERPs, but if not - at the very least you've developed great contacts and have hopefully introduced great content for relevant users, increasing your brand awareness and maybe even referral traffic via links to your site.

          With that in mind, it may be the place to start with your CEO.

          1 Reply Last reply Reply Quote 0
          • faisalnlm
            faisalnlm @TomRayner last edited by

            Hi Tom,

            Thanks for your answer and i completely understand  your point. The real problem is when you try to educate your CEO about this; they get all confused and start asking some frustrating questions. So i was looking for an answer that, OK, this is how many links i would try to get and then there will be X  change in SERP as a result of those links.

            I hope you got my point?

            TomRayner faisalnlm 2 Replies Last reply Reply Quote 0
            • TomRayner
              TomRayner last edited by

              Hi Andrew

              Well, there is some sort of correlation between backlinks and SERPs position.  More specifically, there is some correlation between high quality, authority backlinks and SERPs.

              However, it should always be remembered that correlation =/= causation.

              Don't approach link building in the sense that "If I get x links, I will get y" - it simply does not work that, well, simply, and you'll only end up being frustrated.

              Instead, ask yourself the kind of authority sites that people in your industry are getting links from and think "How can I get those links too?" - Maybe it's producing a quality blog post, producing an infographic, some white-label documents. The possibilities are endless.

              I'd have a good look at the SEOMoz guide found here, as it can explain how the algorithm works in much more detail, while helping to build your all-round SEO knowledge.

              faisalnlm 1 Reply Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • fassi34562

                Moz crawling doesn't show all of my Backlinks

                I'm trying to make an SEO backlinks and anchors report on my website When using the Link Explorer, I see no backlinks to  show while I have create much more backlinks on this website. How to fix the issue? How can I check and correct report of my backlinks? Website is www.poolcleanerspro.com  I also need some how to track a keywords?

                Link Building | | fassi34562
                1
              • nitinkumar9258

                Is there any tool that can automatically generate backlinks for my website?

                Hi I need a tool or some kind of service like attracta for backlinks. I need backlinks from high page rank directories blogs etc. Please help me out from where I can purchase backlinks?

                Link Building | | nitinkumar9258
                3
              • dsumter

                A lot of backlinks from outside of niche – bad?

                We have received a lot of backlinks over the years by users putting links on their websites to their home pages on our site, eg: our.domain/user1 our.domain/user2 … our.domain/user100000 There are 10’s of thousands of these backlinks, all natural, but many of them come from blogs that are completely outside of our niche. Only a small percentage of our backlinks 1% to 5% could actually be coming from pages related to our niche, the other 95%+ could be users just linking to their home pages. Could this really hurt us..? We have 1000’s of backlinks related to our niche, yet we’ve noticed that some competitors with less than 50 backlinks can outrank us for certain keywords.. Also related, we’ve noticed these user links popping up on a lot of spammy sites, directories, etc. We didn’t create them but we’re disavowing them now to be safe. So this could also be hitting our rankings.

                Link Building | | dsumter
                0
              • studio35design

                Backlinks through dofollow commenting

                I'm interested in building backlinks to my photography business site by leaving good, engaging comments on other photographers' DoFollow blogs. Is this a good idea? Is it worth the effort? Through a little research, I've managed to locate more than 40 dofollow photographer blogs that have a domain authority of 35+. The idea is to take an hour or so a week to leave 10-20 comments on their blog posts. Would you consider this a good strategy? I rank on the first and second page of most of my keywords that I'm working on, but I want to rank 1st or 2nd on them.  I used the keyword finder tool on google adwords to find the keywords that are the most searched for in my area. Surprisingly the competition is not large, so I'm fairly comfident I can get there. I've already optimized my site substantially and I'm looking into link building. Thoughts?

                Link Building | | studio35design
                0
              • SecJobs

                Top 20 sites for backlinking

                My security jobs website was doing very well in Search engines until the penguin got hold of me.  I don't profess to be at pro at SEO however seem to have a knack of getting sites to rank well.  I think I made some basic mistakes with the original security jobs website, to many links to soon, so I have started again and will build up slowly the backlinks quality rather than quantity this time.  My questions is what are the top 20 or so sites that are good to backlink from?

                Link Building | | SecJobs
                0
              • Romaine

                What is the best pinging service for my backlinks?

                I am looking for a good pinging service that indexes my backlinks fast. After doing some research I found linklicious, backlinksindexer and pingfarm among others. My quesiton: do those services still work and if yes, which one is the best one out there at the moment. Thanks for the help.

                Link Building | | Romaine
                0
              • nyanainc

                Does the complete url count as backlink?

                Hi there, does the http://mysite.com count as a backlink if posted on a site? I post a press releae and the site only allows me to put urls like this. they get something or must be in anchor the url? Thanks

                Link Building | | nyanainc
                0
              • brianmcc

                Should I Just Copy A Competitor's Backlinks?

                Forgive the newbie question, but now that I have found SeoMoz and OpenSiteExplorer, should I just piggy back on my competitors backlinks? What would be the downside? By way of explanation, I've never had the need to explore SEO before. Our site, Widgets.com has always ranked highly for all Widgets keywords because we have the keyword in our domain and our site has been around since 1998. But out of the blue this summer, a site, let's call them WidgetsCircus.com suddenly began outranking us on widgets keywords, and pretty much every keyword we can imagine in our little widget universe. Now that I have run OpenSiteExplorer, I can see how they've done it. They've pretty much spent the last year commenting on blog posts all over the place, editing wiki pages, etc., and built thousands of links for all these widget keywords. So, I'm wondering: why shouldn't I just go down the list of links and do exactly what they've done? Where they commented on a blog, why don't I just comment right along side them. Obviously, this has worked for them! Wouldn't it work for us too? Or is that too simple?

                Link Building | | brianmcc
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.