Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is there a relation between number of backlink and SERP?
-
I want to calculate that how many backlinks i need, in order to get in higher SERPs? is there a way to calculate? One is obvious that check number of backlinks of websites that are ranking in top 5 positions. But i guess it is not true any more...
So please help
-
Excellent Tom, very useful comments.
-
Oh I completely see your point - it's a frustrating conversation I myself have had a number of times with previous clients.
I mean, you could say that with 20 high authority links, you should expect to see movement in the SERP after 2-3 months. But again, that's so dependent on a number of factors, such as how authoritative your competitors' links are, where you get those links from (associated niches etc.) and so on. It might take more links, it might take less links, it might not be the defining influence at all.
What I'd do is audit your competitors and compare their Moz metrics with your site and see how far apart you may be. Then approach it to your CEO with how much work you can do month on month. So if you say, I will be able to do x number of articles, y infographics, z number of press releases, x number of doc shares and y high quality directory submissions in 1/3/6 months.
It simplifies things massively and doesn't take into account any Google updates that might come our way and slam certain sites - which may require you to do a whole bunch of link cleaning due to the previous SEO's efforts.
The reason why content marketing is so popular is that it allows you to earn links from a number of places, hopefully influencing your SERPs, but if not - at the very least you've developed great contacts and have hopefully introduced great content for relevant users, increasing your brand awareness and maybe even referral traffic via links to your site.
With that in mind, it may be the place to start with your CEO.
-
Hi Tom,
Thanks for your answer and i completely understand your point. The real problem is when you try to educate your CEO about this; they get all confused and start asking some frustrating questions. So i was looking for an answer that, OK, this is how many links i would try to get and then there will be X change in SERP as a result of those links.
I hope you got my point?
-
Hi Andrew
Well, there is some sort of correlation between backlinks and SERPs position. More specifically, there is some correlation between high quality, authority backlinks and SERPs.
However, it should always be remembered that correlation =/= causation.
Don't approach link building in the sense that "If I get x links, I will get y" - it simply does not work that, well, simply, and you'll only end up being frustrated.
Instead, ask yourself the kind of authority sites that people in your industry are getting links from and think "How can I get those links too?" - Maybe it's producing a quality blog post, producing an infographic, some white-label documents. The possibilities are endless.
I'd have a good look at the SEOMoz guide found here, as it can explain how the algorithm works in much more detail, while helping to build your all-round SEO knowledge.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinking Strategy
I am particularly new to the field of SEO and Backlinking and I have recently started my own blog feel free to have a look (https://thehorseradar.com/). What I wanted to find out is how can I achieve a DA of at least 30. What should be my link-building strategy? & what steps should I take first? With an abundance of overwhelming info available online I have gotten really confused about what would work and what would not. If someone would lay out the steps needed to be taken, I would be extremely grateful! Thank You
Link Building | | haris3131 -
Can Foreign Language Backlinks Be Valuable?
I've done a lot of searching on this subject, but I keep seeing conflicting answers. Are backlinks from foreign language websites valuable? For example, a travel website in English picks up a couple backlinks in Indonesian language (and other languages) from foreign sites that have a DA of 60-70 or higher. The topic is partially related, but the language is totally different. Would those links still be valuable for the English website's DA? Has this ever been answered conclusively? Thanks
Link Building | | David56751 -
Backlinks from different TLD's impact
Hi MOZ'ers, I'm wondering what the impact of different TLD backlinks is for same language pages. For example: we're on a website that has a German national TLD .de. We're earning backlinks and they are coming from .de as well as .ch (Switzerland) or .at (Austria) pages. What would be more desirable, and how big would you consider the difference? Looking forward to hearing your responses 🙂 Justen
Link Building | | Justen_H0 -
Different number of backlinks (Search console - Majestic)
Hi there, I saw a notable difference between the number of backlinks from ref domains to my website in search console and majestic. I basically have two questions: why such a difference? And which tool gives me the most accurate number between these two? Thank you!
Link Building | | skrauss0 -
Does backlinks in images equal naked backlinks?
I've discovered few backlinks in images came from websites points to my home page. What is the value of these links?
Link Building | | Eslam-yosef0 -
Backlinks from newpapers that requires subscription
Don't know if this has been answered in another post, but what happens to backlinks that requires users to subscribe and/or pay to view the content with the backlink on it?
Link Building | | helgeolaussen
Some newspaper sites has subscription requirement to view certain content.
Does the backlink drop in value? Or is there any negative effect from this?0 -
Does this count as a backlink to my category page?
I am ranking high with a certain category page and I am reading that I need backlinks to that page. It is going to be a challenge to get a backlink to that specific category page but how about this? Category page URL: www.mysite.com/category/name Backlink to this URL: www.mysite.com/category/name/specific-blog-post (EDIT: Apparently these types of links don't exist! I went into the category page and clicked on a blog post and it just gave me the www.mysite.com/blah-blah-blah) Will that count as a backlink to the category page? Right now I am only getting backlinks to these blog posts: www.mysite.com/this-is-a-blog-post Any help appreciated! EDIT: Well I guess now my question is worthless. But if you have any input, it would be appreciated.
Link Building | | dealblogger0