Heavy Internal Linking Help
-
One of the sites I work on is a home improvement ecommerce website that does fairly well for its niche. One of the biggest problems that we're not sure how to adequately handle is a heavy internal linking issue. The homepage (http://www.fauxpanels.com/) has approx. 226 internal links which is mainly due to the navigation structure. There are far worse pages though (the Samples page http://www.fauxpanels.com/samples.php has over 800 internal links).
For the most part, management doesn't want any massive changes to the navigation layout. The Top navigation bar has a number of dropdown menus when you hover, the Left Navigation Bar expands to show more choices, and the Bottom navigation bar in many instances is just repeats of links that can be found elsewhere. Also, the product links in the body of the page can be found linked in the Left Navigation. This is not what I would personally consider the best way to handle navigation but the Customer Service Department has gotten numerous calls and emails over the years about how much people love our navigation and how easy it is to find things.
My thought was trying to lessen the amount of links by having things grouped more often into Category pages/hub pages where applicable so we can remove some of the links. We've also considered NoFollowing links but my understanding is that even if you NoFollow the link equity is still divided by the number of on-page links.
So, any of you much more experienced SEOs have any idea how I can lessen the heavy internal linking without completely re-doing the site's navigation layout and not harming link equity, ranking, etc.? Or, conversely, would you consider having an average 200-300 internal links per page not to be a real issue given the positive effect it has apparently had on user experience?
-
Good to hear you are already working on the search bar. Expandable categories on the samples page could be a very good alternative as well. Just test a few different options to find the best solution!
-
Thanks Joram. Part of me was thinking the internal links were an issue of higher priority and the other half of me was thinking it's not that big of a deal if no one is having issues with it.
As for the Search Bar, one of our coders is currently in the process of tweaking our auto-complete to make search more robust... so that will be coming down the line in the relatively near future. We've found that most people using our search bar are searching for highly specific terms like model numbers which, unfortunately, if not perfectly entered wasn't returning the correct information (which is being worked on as well). I believe I've suggested to management in the past about making the search bar more prominent but with our current setup the only feasible way of doing this involved adding a second line to the Top Navigation which then caused some conflicts with the dropdown menus. (Its something I can look into again though).
The Samples page... yep, its a mess. I've actually suggested creating samples category pages to make things easier but that's been shot down. There was talk of using CSS to hide the various sections until someone clicked to expand but that was held off at some point. Might be worth giving up on lessening the internal linking and looking at that again to make Samples more manageable.
-
If I was you I'd rather focus on keeping your site as user friendly as possible than trying to find out how much hundreds of internal links are or aren't harming your site's SEO. You said the site is doing fairly well, so I assume you haven't had major problems with rankings etc.
I think it's very positive that you keep listening to your customers, instead of ignoring them to change something of which you don't even know the effect. In the end it's better to have 100 visitors with 10% conversion, than 150 with 5%.
What you could test though is placing a larger version of your search bar on a more prominent place on your homepage. Especially a properly working search bar with auto-complete could help finding pages that are now hidden somewhere in your top menu. At first you just place this search bar in addition to the existing navigation. When your web analytics after a while show that many of your visitors use the search bar to navigate through your site, you might want to reconsider removing some of the links in your existing navigation.
About the samples page: I would split it up into separate pages for each category. This will bring the number of internal links down dramatically and makes it easier to find the sample you're looking for. Now the page is extremely long and it's difficult to find the right category. By using separate pages you can also create nice (keyword containing?) url's like /samples/carlton-brick-panels/.
Best of luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
"Avoid Too Many Internal Links" when you have a mega menu
Using the on-page grader and whilst further investigating internal linking, I'm concerned that as the ecommerce website has a very link heavy mega menu the rule of 100 may be impeding on the contextual links we're creating. Clearly we don't want to no-follow our entire menu. Should we consider no-indexing the third-level- for example short sleeve shirts here... Clothing > Shirts > Short Sleeve Shirts What about other pages we're don't care to index anyway such as the 'login page' the 'cart' the search button? Any thoughts appreciated.
Intermediate & Advanced SEO | | Ant-Scarborough0 -
HTTPs to HTTP Links
Hi Mozers, I have a question about the news that Google Chrome will start blocking mixed content starting in December 2019. That starting in December 2019, users that are presented insecure content will be presented a toggle allowing those Chrome users to unblock the insure resources that Chrome is blocking. And in January 2020, Google will remove that toggle option an will just start blocking mixed content or insecure web pages. Not sure what this means. What are the implications of this for a HTTPS page that has an HTTP link? Thanks, Yael
Intermediate & Advanced SEO | | yaelslater0 -
Inbound Affiliate Links: can this solution help?
Hello everyone, I have a pretty large e-commerce website and a bunch (about 1,000) affiliates using our in-house affiliate system we built several years ago (about 12 years ago?). All our affiliates link to us as follows: http://mywebsite.com/page/?aff=[aff_nickname] Then our site parses the request, stores a cookie to track the user, then 301 redirects to the clean page URL below: http://mywebsite.com/page/ Since 2013 we require all affiliates to link to us by using the rel="nofollow" tag to avoid any penalties, but I still see a lot of affiliate links not using the nofollow or old affiliates that have not updated their pages. So... I was reading on this page from Google, that any possible "scheme" penalization can be fixed by using either the nofollow tag or by using an intermediate page listed on the robots.txt file: https://support.google.com/webmasters/answer/66356?hl=en Do you think that could really be a reliable solution to avoid any possible penalization coming from affiliate links not using the "nofollow" tag? I have searched and read around the web but I couldn't find any real answer to my question. Thanks in advance to anyone. Best, Fab.
Intermediate & Advanced SEO | | fablau0 -
Link building strategy
Hello Moz Community, For the last couple of months we have been trying to improve our ranking in Google UK for the keyword "church candles" http://www.wattsandco.com/church-supplies/church-candles.html We’ve been contacting relevant interiors/lifestyle blogs to feature our candles including anchor text linking back to our page. Our anchor text has been predominately our brand (Watts & Co) but also other key search terms (Watts and Co church candles, Watts and Co pillar candles). We have been tracking our ranking for the keyword “Church candles” using the Moz “ Rank Tracker” and we started on position 15 in Google UK. We went up to 12 briefly before moving down every week to 15, 17, 19 and 22. We checked today and we have moved back up slightly to 19. Our progress seems to be a bit slow and inconsistent. We wanted to reach out for any advice on how we can move up? If there was any way we can improve our strategy? Here’s the links we have built so far: http://nostalgiecat.blogspot.co.uk/2015/10/what-autumn-means-to-me.html http://blog.pollyrowan.com/2015/10/5-small-ways-to-decorate-your-home-that.html http://www.happyhomebird.com/2015/10/watts-co-candles-for-cosy-autumn-home.html http://www.frolic-blog.com/2015/10/beeswax-candles-for-fall/ http://hisforhomeblog.com/lighting/watts-co-church-candles/#axzz3qhqN1wzA http://lorilangille.blogspot.co.uk/2015/11/sponsored-post-watts-and-co.html http://www.californiahomedesign.com/product-finds/waxing-poetic-must-have-candles Thanks so much!
Intermediate & Advanced SEO | | roberthseo0 -
Help with 404 pages
Hello everyone, A few days back, we have permanently removed 3 main categories from our E-commerce website and because of that our more than 50k URLs are showing 404 error (according to Google Search Console). What are the good practices to handle such extensively 404 pages? Please help!!
Intermediate & Advanced SEO | | Obbserv0 -
Clean URL help!
Hi all, In short, i'm looking to redirect examplepage.html to examplepage .I've got rid of the .html, sitewide this morning. However I want to redirect Google & people who have bookmarked the old url structure. Currently if you have the extension on or not, it will show in your browser. I'm wanting /examplepage.html to 301 redirect to /examplepage I've gone the normal way I'd do it by adding in .htaccess: Redirect 301 /examplepage.html http://www.example.com/examplepage I'm assuming it isn't redirecting as the example.html page is no longer... what is the way around this? Thanks for any help! In firefox the error of the page is: The page isn't redirecting properly Firefox has detected that the server is redirecting the request for this address in a way that will never complete.
Intermediate & Advanced SEO | | Whittie0 -
Help with htaccess
I just setup a WP install in a subfolder: domain.com/development/ However, there is an existing htaccess file in the root which contains the following: RewriteRule ^([A-Za-z_0-9-]+)$ /index.php?page=$1 [QSA]
Intermediate & Advanced SEO | | SCW
RewriteRule ^([A-Za-z_0-9-]+)/$ /index.php?page=$1 [QSA]
RewriteRule ^([A-Za-z_0-9-]+)/([a-z]+)$ /index.php?page=$1&comp=$2 [QSA]
RewriteRule ^([A-Za-z_0-9-]+)/([a-z]+)/$ /index.php?page=$1&comp=$2 [QSA] I need to leave the rules as-is due to the nature of CMS (not WP) under the root domain. Is it possible to include an exception or condition which allows URL requests containing /development/ to resolve to that folder? I tried to add: RewriteRule ^development/([A-Za-z_0-9-]+)$ /development/index.php?page=$1 [QSA] but this seems to send it in a loop back to the root. Thanks!!!0 -
Internal competition
If we have two different sub domain pages that talk about the same service but with different content, how will Google react while ranking? Example : xxxx.abc.com/company/solutions/service1 yyyy.abc.com/service1 Suppose if www.abc.com has good authority, which URL will be more benefited?
Intermediate & Advanced SEO | | gmk15670