Outreach - what to give away in return
-
We are creating a PDF that is useful for people in our industry.
In the email outreach, what should we give in return for these people using or linking to our PDF.
Looking for a list of possible ideas.
-
I like it! I would probably say either 1, 2 and 3 OR #4, otherwise it might be too much work for one link.
If someone pitched this to me, I would take it!
-
Maybe when I'm offering my useful PDF guide, I can in response offer all 4 of these:
-
A link back on a partner site
-
A link from facebook
-
A tweet of their URL
-
$100 of adwords where I set it up and run it for them.
where they could get any or all of them back if they like.
What do you think, Stephanie?
-
-
Here's some ideas...
free advertising (no follow link) such as banner ads, etc.
if you have more than one website, offer them a link from a different website
a free guest blog post for their website with a link back to your pdf
a link from your twitter or facebook pages
if you have free Google Ads coupons you could offer one of those, or offer to do some ads for them on your account with a free Google Ads coupon
I'll post more ideas if I come up with them
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Mobile site crawl returns poorer results on 100% responsive site
Has anyone experienced an issue where Google Mobile site crawl returns poorer results than their Desktop site crawl on a 100% responsive website that passes all Google Mobile tests?
Intermediate & Advanced SEO | | MFCommunications0 -
Will using a reverse proxy give me the benefits of the main sites domain authority?
If I am running example.com and have a blog on exampleblog.com Will moving the blog to example.com/blog and using a reverse proxy give the blog the same domain authority as example.com Thanks
Intermediate & Advanced SEO | | El-Bracko0 -
Do you outreach to blogs with no recent activity?
I have been doing outreach to blogs with some good success. My question (problem) is that many blogs do not update regularly and they may not have a new post within the past year or so. Is it best to pass on sending them an email or is it worth the time to do it? What is your cutoff point? Thanks!
Intermediate & Advanced SEO | | TimShank0 -
Been away for a while is SEO really dead ? I don't think so...
I have been struggling with the google updates but recently we started a new project and by using guest blog posts we were able to achieve a top 3 ranking. It delivered traffic and sales so SEO still works. This is my understanding of the current situation - 1. Generic Keywords (forget it) 2. Go niche and long tail (but thats been the case for a while right) 3. Using related searches 4. Incoming links using brands and a wider range of phrases and urls. 5. Content thats sharable 6. Google plus buttons etc This is my current understanding I would love to hear your thoughts.
Intermediate & Advanced SEO | | onlinemediadirect0 -
Outreach to bloggers for product reviews. All at once or stretched over time?
We have identified about 150 bloggers in our niche worldwide and want to send them a free product sample for a review on their blog. From former similar promotion we know that actually the vast majority will accept. Would you send the proposal at once to all bloggers or just contact lets say 5 per week over 6 months? Do you think it is better to vary the products to be reviewed instead of sending all the exact same product model? Not sure how bloggers will like it if they notice that we made the same proposal to every blogger and that on all blogs in our niche about the same time suddenly reviews of same products appear? Any thoughts?
Intermediate & Advanced SEO | | lcourse0 -
Looking for suggestions on email outreach title/content
Hello, We created a "How to choose a product" PDF that we are marketing to resource pages and blogs in four appropriate niches. It's good, unique content that's useful.The PDF has it's own non-commercial page. We will be doing email outreach with buzzstream. Is it important to never ask for a link in the first email? We're offering one of the following four in exchange for the link (they get to choose one): 1. A link back on one of our other sites in the same niche (not reciprocal link) 2. $100 in adwords traffic including up to 20 keywords. 3. Facebook share of their URL 4. Tweet of their URL Let me stop there and see what your feedback is. We're looking for (about) how many emails to send out building relationships before making the above offer. Or is there some way to make the offer immediately? Also, what makes a good subject line? Rand seems to indicate that you can make the offer right away in this whiteboard friday but every other article and video I've watched have said to build a relationship first. Any help is appreciated. We'll be writing all completely custom, researched outreach emails, carefully crafted.
Intermediate & Advanced SEO | | BobGW0 -
Our keyword rank fell drastically since our last moz crawl. What gives?
Our site was just crawled last night an we had a number of keywords fall 25% or so, from say # 30 to 38. What would cause such a drastic fall? We haven't taken down pages or changed changed page titles, url or content. One thing we are having trouble with is our meta description and meta keywords for each page. Drupal 7 seems to be giving us trouble and the meta information isn't showing up anymore. Would that cause the fall? Any other suggestions?
Intermediate & Advanced SEO | | drudalton1 -
Flash to HTML? Will I lose rank when I return?
My clients site in in flash! I am taking it down and building an all HTML site. the domain is 11 years old and google has only indexed 3 pages...Yikes! My question is that when I rebuild the site and optimize it for certain keywords and get my placement moved higher and then switch back in 6 months to the all flash site. Will I lose my gained rank?
Intermediate & Advanced SEO | | SEObleu.com0