Outreach - what to give away in return
-
We are creating a PDF that is useful for people in our industry.
In the email outreach, what should we give in return for these people using or linking to our PDF.
Looking for a list of possible ideas.
-
I like it! I would probably say either 1, 2 and 3 OR #4, otherwise it might be too much work for one link.
If someone pitched this to me, I would take it!
-
Maybe when I'm offering my useful PDF guide, I can in response offer all 4 of these:
-
A link back on a partner site
-
A link from facebook
-
A tweet of their URL
-
$100 of adwords where I set it up and run it for them.
where they could get any or all of them back if they like.
What do you think, Stephanie?
-
-
Here's some ideas...
free advertising (no follow link) such as banner ads, etc.
if you have more than one website, offer them a link from a different website
a free guest blog post for their website with a link back to your pdf
a link from your twitter or facebook pages
if you have free Google Ads coupons you could offer one of those, or offer to do some ads for them on your account with a free Google Ads coupon
I'll post more ideas if I come up with them
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Mobile site crawl returns poorer results on 100% responsive site
Has anyone experienced an issue where Google Mobile site crawl returns poorer results than their Desktop site crawl on a 100% responsive website that passes all Google Mobile tests?
Intermediate & Advanced SEO | | MFCommunications0 -
Google cache from my website give another website
Hello, Some time ago, I already asked a question here because my homepage disappeared from Google for our main keyword. One of the problems that we showing up was the Google cache. If you look to the cache of the website www.conseilfleursdebach.fr, you see that it show the content of www.lesfleursdebach.be. It's both our website, but one is focus on France and the other one on Belgium. http://webcache.googleusercontent.com/search?q=cache%3Awww.conseilfleursdebach.fr&oq=cach&aqs=chrome.0.69i59j69i57j0j69i60j0l2.1374j0j4&sourceid=chrome&ie=UTF-8 Before, there were flags on the page to go to the other country, but in the meantime I removed all links from the .fr to the .be and opposite. This is ongoing since January. Who has an idea of what can cause this and most of all, what do do? Kind regards, Tine
Intermediate & Advanced SEO | | TineDL1 -
Impressions Fell off a Cliff, No Manual Action, What Gives?
Hi Moz crew, We've got a bit of a riddle on our hands here at Flightpath. You see, we're an agency that specializes in digital services like web design, social media and SEO. Unfortunately, we seem to have been hit by an a algorithmic penalty on February 28th, 2014. This is a first for us - we've never had to deal with a penalty (manual or algorithmic) for our site or any of our client sites. Here's the situation: We were averaging around 1,500 impressions per day before the drop. Since 2/28, we see closer to 250 impressions per day. No manual action notice in WMT Branded keywords did not lose rank. It was primarily our the service-oriented keywords that we lost rank on (ex: "digital agency", "digital agency nyc", "social media agency nyc", "web agency new york" - we were page 1 for all of these, though "digital agency" wasn't as secure as the others). Backlink profile looks ok. We did a clean-up (disavowed a few hundred domains) as soon as we noticed the drop, but there wasn't anything in there egregiously offensive. There definitely wasn't anything NEW that was problematic. Not a lot of non-branded anchor text at all. No major changes to the site in 2014 Any ideas? The site is http://www.flightpath.com And here's a horrifying WMT screen grab: i.imgur.com/EY4OBG1.jpg UPDATE: We recovered nearly all of our missing rank/traffic/impressions for a 3-day period between 4/15 and 4/17. WMT Screenshot: http://imgur.com/V1fI1MQ During our brief recovery, we did lose a small amount of rank (just a few positions, only for a handful of keywords) compared to where we were pre-crisis. That makes sense though, we were pretty ruthless in disavowing domains and almost surely caught a few "positive" links along with the bad ones. Aside from that, it appeared to be a full recovery - every single one of our generic keywords was back for just over 48 hours. Any ideas? Was Google rolling out a new algorithm tweak, only to pull it back due to bugs? Or was it the opposite: Google rolling back the update that hurt our site to fix a few bugs before pushing it live again?
Intermediate & Advanced SEO | | f1_path0 -
Looking for suggestions on email outreach title/content
Hello, We created a "How to choose a product" PDF that we are marketing to resource pages and blogs in four appropriate niches. It's good, unique content that's useful.The PDF has it's own non-commercial page. We will be doing email outreach with buzzstream. Is it important to never ask for a link in the first email? We're offering one of the following four in exchange for the link (they get to choose one): 1. A link back on one of our other sites in the same niche (not reciprocal link) 2. $100 in adwords traffic including up to 20 keywords. 3. Facebook share of their URL 4. Tweet of their URL Let me stop there and see what your feedback is. We're looking for (about) how many emails to send out building relationships before making the above offer. Or is there some way to make the offer immediately? Also, what makes a good subject line? Rand seems to indicate that you can make the offer right away in this whiteboard friday but every other article and video I've watched have said to build a relationship first. Any help is appreciated. We'll be writing all completely custom, researched outreach emails, carefully crafted.
Intermediate & Advanced SEO | | BobGW0 -
Why are Pages returning 404 errors not being dropped?
Our webmaster tools continues to return anywhere upwards of 750 pages that have 404 errors. These are from pages of a previous site no longer used. However this was over 1 year ago these pages were dropped along with the 301 re-directs. Why is Google not clearing these from webmaster tools but re-listing them again after 3 month cycle? Is it because external sites have links to these pages? If so should I put a 301 in place (most of these site are forums and potentially dodgy directories etc from previous poor link building programs) or ask for a manual removal?
Intermediate & Advanced SEO | | Towelsrus0 -
Can I redirect duplicate blogs to give credit to one?
I have two sites that have no duplicate content (yet). One ranks better than the other but has a crappy hyphenated domain name (Domain A), and the other one is the "brand site" with a better domain name (Domain B). I'm creating a blog with technical articles and corresponding videos. I want the videos to refer to the better domain name (Domain B) because I can't see referring people to a hyphenated domain (it would sound horrible). But, the hyphenated domain has a better chance of improving it's rankings (long story why). Can I duplicate the content and just use a canonical tag on Domain B to give the credit to Domain A? If I do that, is it done on each post? Or the blog's main page? What I think would happen is any links to Domain B would pass the juice to Domain A. Is that correct? I know Canonical's are tricky and I don't want to screw this up, so I'd greatly appreciate some advice from the experienced people on here. Thank you.
Intermediate & Advanced SEO | | PhoenixDev0 -
Okay. So I had the top spot for organic rank ( # 1 position ) above the places section. Now it has been eliminated and I am in the top spot for just the places section. What gives?
So i dont just want to be number in the places section.
Intermediate & Advanced SEO | | NWExterminating0 -
What Gives????
I am looking at two different sites. Blueskyscrubs.com and ScrubsandBeyond.com. out of the two sites scrubsandbeyond is performing so much better, probably six times better. I am just curious if there is anything that sticks out as to why. Blueskyscrubs has a lot more and seemingly higher quality links. There are nearly 2000 domains linking into them while scrubsandbeyond only has around 500. The links they do have don't seem to be that great either. I don't see a huge difference in their on-page SEO either. So if anybody has any ideas or sees something obvious I am not seeing I would love to hear from you.
Intermediate & Advanced SEO | | kicksetc0