Best techniques For EMD Ranking in 2013
-
OK. I know some will say "same as any other SEO". But I am keen to get one of my sites ranking for it's EMD. Nothing I do seems to be working at all. As far as I can tell it's not even in the top 100. Because the site is managed for a business, it needs income. I've managed to increase it's ranks in some low terms.
-
Thanks David, much appreciated.
-
Seems to be a number of Timber businesses at that address...
Regardless, 17 occurrences is going to set off some red flags.
Just trying to help you out with your query.
-
Good observations in regard to EMDs in general. However, if you take a look at the site in question, I think you'll agree the OP needs to do a lot of work on the site regardless of the fact that it's an EMD.
-
Timber Melbourne is the business name...
-
All of my important domains are EMDs.
I think that the hyphen stinks up the value.
I had a key-word.com, acquired the keyword.com, redirected the key-word.com to the keyword.com, and rankings immediately went up. Immediately. As soon as the 301 took hold.
And..... Yes, you rank them just like you would any other website. Duh.
They are not secret bullets. You can have an EMD and still get your ass kicked.
They are most valuable in low competition. When you enter moderate to high competition SERPs their value is not much more than any other domain. This tells me that the value of an EMD is something like +10 instead of the 10X that most people think.
Also, if you have a site with a strong history and lots of domain queries, redirecting it to an EMD could result in a rankings drop. Why? The strong history and the domain queries could be worth more than the small EMD bonus.
-
Honestly, that site is poorly optimised. I wouldn't be surprised if you earn an over optimisation penalty, or already have one.
There are 17 occurances of 'timber Melbourne' on the homepage.
The site is not written for humans, first sentence on the homepage, "We sell Timber Melbourne Wide. Timber Melbourne are the Melbourne Timber Specialists"
That is really bad.
Step one would be to re-write the content for humans, then revisit the on-page SEO, like titles, metas, alt tags etc. Then have a look at the UX, it's really hard to read the content on that background.
Lots of work to do here my friend, I suggest reading the SEOmoz beginners guide to SEO first though.
Good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do references to neighborhoods and local attractions in body copy provide any benefit to geographic rankings for the city in which those neighborhoods/attractions exist?
A few years ago, some SEOs encouraged the mentioning of local points of interest in the copy of a page to improve localized rankings for the city in question. The argument was that a page mentioning "Wrigley Field" (in a natural-seeming manner) would be more likely to be ranked for "Chicago" searches. A similar argument promoted the use of maps (assuming they have a meaningful purpose) because of the neighborhoods, streets, etc mentioned on the map. Was this ever actually a benefit, and if so is it still?
Keyword Research | | Mjesse2 -
Best way of including multiple years in titles
hi We're having a debate about the best way of rendering years in SEO terms. We have a new report that covers both 2016 and into 2017. To get the most juice should we title it: XXX Report 2016-2017
Keyword Research | | QSTopMBA
XXX Report 2016/17
XXX Report 2016/2017
XXX Report 2016 and 2017 Which one is best read by Google?0 -
Two major pages ranking for the same keyword phrase
Hola all, So I'm having an issue where I have two important pages (homepage and page that lists products) that seemingly take turns ranking for an important keyword phrase. One day the homepage is in the top 20, one day the other, one day neither. And it's gone on like this for a couple of months. Both are optimized for keyword phrases that contain a shorter keyword phrase. So for example, let's say the homepage is optimized for: "Get paid to take polls" and the other page is optimized for "Earn cash for paid polls and more." Both contain: "paid polls." Is there cannibalization happening here? Should I completely remove "paid polls" from one keyword phrase? Any advice would be greatly appreciated! Thanks, Roman
Keyword Research | | Dynata_panel_marketing0 -
How can we stop an article ranking so highly?
We secured an article on national newspaper site for a client which now ranks number one for its own branded search term. Since we secured the article (over two years ago) the client has changed the direction of its business so the article is now no longer relevant and is actually causing a lot of trouble for the client. When people search for their business the article is telling readers one thing when their business actually does something else. How can we stop this article ranking so highly?
Keyword Research | | HeatherBakerTopLine2 -
Best Keyword Tool
WE are a small Internet marketing agency and of need of a new keyword tool. We were using Market Sumeria but they lost access to Google. What would you recommend? I'm not looking for a free service but a good service under $100 per month.
Keyword Research | | Doug_Hay0 -
How can I best optimize only meta descriptions for an ecommerce?
Recently, a client ask me for a total change of all the meta descriptions in his website. For the moment, this is the only work he want to do in his website. I said him about the difficulty about doing SEO only optimizing some parts of the whole, but he didn´t care. He only wants to change meta descriptions! That's right, it's up to you! The website is about supplements for bodybuilding and fitness. Each category of the ecommerce deals with a type of product: testosterone boosters, protein powders, weight gainers, etc. And now my question is: Should I choose different keywords for each category of products, or the same keywords for the whole website? I started choosing the same general keywords for homepage and nav, and category related keywords for categories and products. Doing well? Thanks.
Keyword Research | | sergio_redondo0 -
Plummeting traffic and rankings for main KWs
Hi there mozzers, You have been so helpful in the past and we'd really appreciate your insights into our problem... we have two data recovery companies in the UK, one has been established for 11 years (dataclinic.co.uk) , the second (datlabs.co.uk) is a subsidiary that's been around for 5 years. Dataclinic has always ranked highly, usually in the top 1-5 on page one for relevant KWs and towards the end of last year we had traffic of approx 1,800 UK visitors/month - now we're down to only 600. Week on week we're falling and I have started to dread the monitoring checks. We're slipping in the rankings too. As our business relies almost 100% on Google rankings our phones just aren't ringing. In contrast our subsidiary company datlabs is climbing up the rankings and drawing more traffic - but unfortunately nothing like enough to compensate for the decline in the main company's traffic. We have used the same kinds of marketing strategies for both but have invested more energy into social for dataclinic, and more energy into local for datlabs. I'd say that our strategies have been less than sparkling clean - we've paid for directory links but not with the really spammy directories. We're at a loss to understand what has happened to have had such a dramatic and devastating effect - please help!! Thanks so much Sue
Keyword Research | | 3Amigos0 -
Top Ranking sites for specific keywords
Is there a way to put in a list of targeted keywords and see what the top 5 sites on Google are? There are several competitor tools in SEOmoz but I can't find anything that would allow you to do that. I have a list of 40 or so keywords that I would like to check what sites are in the top 3 positions on Google for each of the keywords. Thanks in advance
Keyword Research | | summitliveevents0