Which analytics tools do you use?
-
If you are interested in web analytics, could you tell me, which tools (software) do you use? No just Google Analytics, but also some other tools (e.x: for heatmaps, facebook, internal statistics, ... etc)
I´m interested also in testing (A/B, ..) - so, also these tools you can mention
thanks
-
I've only used Piwik a small amount, but in my experience, it cannot because the search query visibility issue isn't on the analytics package side. It's Google search. They mask the referring URL as soon as the searcher clicks to leave the SERP, I believe.
-
If you're already using Google Analytics, I'd definitely recommend Google Content Experiments for A/B testing. It's free, easy to setup, and works well.
I'd also recommend crazyegg.com for heatmaps. It's really an amazing tool. They have a free trial, but it is fairly expensive once you have to start paying (price depends on how much traffic you get).
If crazyegg.com is too expensive for heatmaps, the 'In Page Analytics' screen within Google Analytics was recently significantly improved to a degree where it's worthwhile to use it now.
-
Can Piwik see the search data that would be (not provided) on Google Analytics?
-
No analytics package is completely accurate and results on most (if not all) will vary. I'm not sure if Webtrends is server-based, but if so it will show more visits than Google Analytics. Amongst other reasons that avoid GA detection, some people have JavaScript disabled and sometimes the JavaScript for your page won't have loaded in time to be registered (especially if it's just before the tag.
-
I use Google Analytics and Web trends, I also have AWstats on some smaller wordpress sites
I have done some testing in the past and have run all 3 of these packages on the same site and compared the results.
Google analytics showed up to 50 fewer visitors than Webtrends - I never had the resources to set up a full blown test and work out why this would be, but I do know that Webtrends was also not showing all the visitors.
I know this because I was giving a presentation at a seminar and I went to demonstrate the Webtrends stats package, visited the stats then the site then back to the stats and there was no record of my visit.
I checked again after the presentation (an hour later) and still not recorded (the site was a demo site so no traffic)
I would be interested in reading a more detailed test if you conduct one
Sean
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best website traffic measurement tool?
Now that my beloved Compete.com is done I'd love to know your favorite free website traffic measurement tool. PS, please don't say Alexa! 🙂
Competitive Research | | vinadvisor0 -
Blocking Competitive Analysis Tools in robots.txt.... Worth it?
I've been considering blocking third party crawlers for a while – specifically those crawling my website for the sake of competitive analysis, such as SEMrush and Ahrefs. I'm familiar with how to do so, but when researching the question I found practically no one asking the same question. The guides I've found on what to put in your robots.txt make no mention of whether to block competitive analysis crawlers. Which makes me wonder whether this is a good idea after all. My chief concern here is rival sites going after the same search terms we target – one of our competitors in particular has an uncanny way of going after the same searches we are. I know blocking crawlers won't prevent competitors from watching our content, but it will make it slightly harder for them. Is there any major drawback I'm missing? Any big reason not to go ahead and block SEO analysis crawlers?
Competitive Research | | davidwaring0 -
What is a recommended sitemap generator to use for both us and our clients?
Right now we are using xml-sitemaps.com however it looks like it isn't generating an accurate or lengthy sitemap. Do you have any recommendations?
Competitive Research | | MonsterWeb280 -
Where do we find a Keyword Discovery Tool in SEOmoz?
I've been looking for a way to compare keywords amongst my competition websites.
Competitive Research | | homesonthesound0 -
Good tools to compare site speed on different sites?
Google tells me that my site is slower than 81% of the internet.Now this is a very large news website, so I would like to compare this against other very large news websites. Are there any tools that will be able to tell me the speed of a list of websites? I am looking for something a little more detailed than 'this site loaded in 1 second'. Also, do any of you fellow SEOs know of any good tools to analyse what is causing your site to slow down? Kind regards
Competitive Research | | MirandaP0 -
Your Favorite Tools for Competitive Analysis?
When you review your competitors online presence, what are some of your favorite tools? I like Open Site Explorer's domain comparison tool. SEMRush is great too but the data is often inaccurate.
Competitive Research | | qlkasdjfw0 -
Are there any tools to extract keywords and long tail keywords from a site and report keyword density by URL?
I need a tool that does the following: Find exact matches for keywords in content of sites and report keyword density by URL. Then identify the value generated by a particular keyword.
Competitive Research | | MotionPoint0 -
Anyone have experience with "Link Research Tools" ?
I'm looking into Linkresearchtools.com for competitive backlink analysis. Already have SEOmoz (obviously) and Majestic. Anyone have any experience with the toolset? If so, what does it do well, what do you like, and where does it fall down? Cheers
Competitive Research | | BedeFahey0