SEO plan
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Hello to all,
I have done on page for my new seo project and now after all these google updates, i am thinking that how to start my off page work like what should be the off page strategy.
What are the off page tasks which i do to improve my website serp?
Pls guys suggest me so that i can start my off page for the website...
I am totally blank that what are the off page tasks one should do by looking at the seo updates...
Thanks & Regards
KIRTi
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Off page pretty much equals link building, and long term you want to think about branding and building relationships with other webmasters in your niche.
Here's a great list of link building strategies:
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I would always start by developing a content strategy and start blogging and sharing your knowledge. That said, there are some basic things you can still do even is this scary post penguin landscape.
1. Get some good directory listings, not tons, but some of the solid general ones and any industry specific ones.
2. Post a couple of articles to the bigger article marketing sites - make sure they are high quality and relevant and again, don't go crazy, a couple on each site would be plenty.
3. Do some guest blogging - again, not loads but maybe one good one a week from big relevant industry sites will get you going.
4. Maybe a press release or two to announce the site / business etc.
5. Some blog commenting from high quality blogs - again, low volume and high quality comments. It may not pass link juice but it could generate exposure and inbound traffic.
Then, concentrate on blogging and adding value to your site, not away from it. I don't know your industry but starting out to really go after the long tail can be a good place to start and in most industries, the blogging is not really that solid so there is usually an angle.
Long term you can look at a more structured plan with some cornerstone pieces of content you can use along with some outreach to generate some inbound links. Check out the noobs guide to link building post on the main site.
The main thing here is to concentrate on making the site as good as it can be and ideally finding gaps that you can fill with content that is informative and useful to your target audience and also drives inbound traffic to your service pages.
Hope that helps!
Marcus
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