Do home page carry more seo benefit than other pages?
-
hi,
i would like to include my kws in the URL and they are under 50 characters.
is there anything in the algo that tells engines to give more importance to homepage?
-
What often happens is the homepage of most businesses; this is the page that gets link to the most,
because it has the most backlinks leading to it, that's why that page is often displayed most of the results.
For example, we run a business that sells garden rooms in South West England, and there are many variations of the same building that we build, so for example there called "Garden Bars" "Summerhouses" "Garden Gyms" and we have different pages for every single product we sell.
Still, its the home page which most often appears most on Google, simply because we have so many do-follow quality links leading to that page, so the organic SEO, is improved for that page, so it gets more organic visitors,
-
Hi there,
In most cases, your home page has more SEO value due to the number of external links to pointing to it. It is normal that other websites are linking to your home page instead of linking to your inner pages. I would definitely include your keywords in the inner URL, but you should not make the URL very long.
Ross
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Negative SEO yes/no?
We receive links from fake websites, these website are copy's from real websites that link to us, but sometimes the links are changes, as for example one link is called 'tank weapon with hitler', we are a insurance comparison website (a bit of topic). The real websites that link to us are copied and placed on .ga .tk etc domains: For example: wahlrsinnsa.ga, loungihngsa.ga, pajapritosa.cf, rgeitsportsa.cf, sospesvoasa.tk I received spam links on other domains with comments spam etc, this doesnt really work, but in this case we really suffer in our rankings (from position 1 to 5 etc). Not sure if this is negative SEO and if this is really the reason we lost some rankings, but it's a bit of a coincidence the domains come in google webmaster in the same period we suffer a downgrade in our rankings. My question: Is this negative SEO, or is it something automatic. And do I need to disavow the links/domains? The real versions of the websites (on other domains with .nl) give the website autority.
White Hat / Black Hat SEO | | remkoallertz0 -
On Page #2 of Bing But Nowhere on Google. Please Help !
Hi, community. I have a problem with the ranking of my blog and I hope anyone could help me to solve this problem. I have been trying to rank my blog post for a keyword for almost 6 months but still getting no success. My URL is: this blog post
White Hat / Black Hat SEO | | Airsionquin
Target keyword: best laptops for college The interesting fact is that the post has been on page #2 of BING but nowhere on google. It was on page #3 of google for about one month, but it's been 1-2 weeks gone(not ranked anymore but it's still well indexed). The post has been replaced by another post of my blog(let's say post A) which doesn't have any link. The Post A is ranking on page #4 right now.
The weird thing is my post which ranks for this keyword frequently changes. One day the Post A was on page#4 then after a few days it changed to the post B. Yesterday I searched on google for a keyword "number one on bing but nowhere on google" and then I
come across to read this article on MOZ community and one of the people here said that it was over optimization issue. I think my post has been suffering for an over optimization penalty algorithm. Just for your information, I have been building backlinks to this URL for the last 5 months(it's 1+ year old). It has backlinks only about 1,5k from 200 domains(according to ahref). I have used the exact match anchor only under +/- 2%. The rest is branded, naked URL and generic anchors.
So, in this case, I thought that I haven't done any over anchor optimization.
I have checked the keyword density and I found it was "safe". One important thing I can remember before the post has gone is I add a backlink from lifehack.org(guest post) with exact match anchor.
I suspect this is really the cause because 2-3 days after doing that then the post is gone(dropped) and replaced by another post of my blog(as I've mentioned before). But it's very strange because the amount of the anchor keyword(including the long tail) is only about 10(from 200 domains) or only 5% which mean it should be safe. I'm so Sorry. It's a long story 🙂 So, What is actually happening to my post? and How to fix this problem... Please..please help me... Any hep is appreciated. By the way, Sorry for my poor english.. 🙂0 -
Subtle line of asking links for money/service/benefits
Hello here, I am putting down a link building strategy according to the latest "good practices" and Google recommendations, but I find myself often confused. For example, I'd like to implement the technique suggested by Rand on his article below: https://moz.com/blog/headsmacking-tip-1-link-requests-in-order-confirmation-emails But if you look at the comments, a user suggests to "ask for links in exchange of discounts", and everyone there applaud him for the idea (Rand included). But, wait a second... am I the only one realizing that now days Google discourage to ask for links for "money, services, or any other kind of 'offered' benefit"? So.. where to draw the line here? Here are other examples that I am not sure are "safe" in link building: 1. Ask for links in exchange of a free Membership on a site (where usually a Membership is sold for a price) 2. Ask for links in exchange of exposure (isn't this a sort of "link exchange"?) 3. Ask for link in exchange of "anything else you can think of", even if necessarily doesn't involve money (i.e. for a "certified site badge", for a free e-book, or anything else) I'd really like to know your thoughts on this very sensitive issue. Thank you in advance to anyone for helping me to understand.
White Hat / Black Hat SEO | | fablau1 -
One page with multiple sections - unique URL for each section
Hi All, This is my first time posting to the Moz community, so forgive me if I make any silly mistakes. A little background: I run a website that for a company that makes custom parts out of specialty materials. One of my strategies is to make high quality content about all areas of these specialty materials to attract potential customers - pretty strait-forward stuff. I have always struggled with how to structure my content; from a usability point of view, I like just having one page for each material, with different subsections covering covering different topical areas. Example: for a special metal material I would have one page with subsections about the mechanical properties, thermal properties, available types, common applications, etc. Basically how Wikipedia organizes its content. I do not have a large amount of content for each section, but as a whole it makes one nice cohesive page for each material. I do use H tags to show the specific sections on the page, but I am wondering if it may be better to have one page dedicated to the specific material properties, one page dedicated to specific applications, and one page dedicated to available types. What are the communities thoughts on this? As a user of the website, I would rather have all of the information on a single, well organized page for each material. But what do SEO best practices have to say about this? My last thought would be to create a hybrid website (I don't know the proper term). Have a look at these examples from Time and Quartz. When you are viewing a article, the URL is unique to that page. However, when you scroll to the bottom of the article, you can keep on scrolling into the next article, with a new unique URL - all without clicking through to another page. I could see this technique being ideal for a good web experience while still allowing me to optimize my content for more specific topics/keywords. If I used this technique with the Canonical tag would I then get the best of both worlds? Let me know your thoughts! Thank you for the help!
White Hat / Black Hat SEO | | jaspercurry0 -
Question about local SEO when you serve many more cities than you have brick and mortar locations
My URL is: http://www.mollysmusic.org for the record.I run a music school that serves in-home lessons to a whole slew of cities. Since I only have 3 brick-and-mortar locations, I can't make google local profiles for all the cities served, but I want to get seen by those people searching in their own cities. Right now, our biggest competitor, takelessons.com, is top ranked for every single city you can think of, because they have individual web pages for every city served. Their content is repetitive and scrapey, and to me, that says "doorway page" which supposedly can get you de-indexed. I'm reluctant to do that because I'm afraid I'll get banned, but I have to compete. I also want a strategy that can scale when we move into new areas. Is there something that makes TakeLessons's content NOT a doorway page? What's the best practice for getting ranked in multiple individual cities if you run a service? Thanks in advance.
White Hat / Black Hat SEO | | mollysmusic0 -
Index page de-indexed / banned ?
Yesterday google removed our index page from the results. Today they also removed language subdomains (fr.domain.com).. Index page, subdomains are not indexed anymore. Any suggestions? -- No messages in GWT. No malware. Backlink diversification was started in May. Never penguilized or pandalized. Last week had the record of all times of daily UV. Other pages still indexed and driving traffic, left around 40% of total. Never used any black SEO tool. 95% of backlinks are related; sidebar, footer links No changes made of index page for couple months.
White Hat / Black Hat SEO | | bele0 -
Is our sub-domain messing up our seo for our root?
We have a website (mysite.com) that we control and a subdomain (affiliate.mysite.com) that is 3rd-Party Content completely out of our control. I've found that nearly all or our Crawl Errors are coming from this subdomain. Same deal with 95% of our warnings: they all come from the subdomain. The two website are very much interlinked, as the subdomain serves up the header and footer of the root domain through iFrames and the 3rd-party content in the middle-section. On the root domain there are countless links pointing at this 3rd-party subdomain. How do these errors affect the root domain, and how do you propose we address the issue?
White Hat / Black Hat SEO | | opusbyseo0