How to build links for a domain name that is redirected to another url?
-
I'm helping a friend build links to his site because he recently moved across country. His primary domain isn't very SEO friendly (shef1.com) so he registered another domain (stephenshefrinphotography.com). Shef1.com has been around for awhile and has at least been crawled with a page rank of 1 so we decided to keep shef1.com as the main website and redirect stephenshefrinphotography.com to it. So for SEO sake I know it's best to at least have a keyword in your URL so I have been using the url stephenshefrinphotography.com in my link building efforts for local directories and blog comments. Is this the right way to go about this or should I be using the main url shef1.com? He had virtually no backlinks until I started helping him but the ones I have created over the last month are not showing up on the link analysis in my campaigns. I just want to make sure my efforts aren't in vain. Advice please. Thanks!
-
Hi All,
I have been facing the same problem but still i have been confused so please see my thoughts below.
We should be clear on @Melissa's question.
1 - He wants to know should we do the link-building on redirected domain or not.
2 - If we will do the link-building on redirected domain then what URL Google will follow and display in SERP.
As he said this new website "stephenshefrinphotography.com" redirected to his old domain "shef1.com" , that means new website domain is virtual and old one is real.
If we will create the backlinks for new website in order to get good ranking and traffic that will work or not ? If it will work then what URL will come in search page stephenshefrinphotography.com or shef1.com.
I am looking forward to hear from you soon.
Thanks a lot in advance..
-
I think a good way to get feedback on which domain is better is to ask facebook friends. I did that with my domain.
I asked them which do you like better: Bigfootmarketing.com or Planetmarketing.com
PlanetMarketing got about 70% of the votes from my Facebook friends.
-
**Will I be able to get his website to rank if I am entering the easier to remember url **
I haven't heard Mat Cutts nor Rand talk about that, but my guess would be no. I say pick one (preferably the brandable one) and stick with it.
-
I respect Francisco's response however if it were me I would go for the longer url as the main one and redirect the older one to it. If you are building links you shouldn't be doing it to a url that get's redirected, of course that is just my opinion, but hope I could give you something to consider.
All the best
-
Thanks for your response but I'm still not sure my question has been answered. I'm trying to be more clear.
Will I be able to get his website to rank if I am entering the easier to remember url (because it is his company name: stephenshefrinphotography.com) into listings/local directories/blog comments for link building and not the original url (shef1.com)?
There are not two websites. He started his website on the url shef1.com and also purchased stephenshefrinphotography.com which is only being redirected to shef1.com when clicked on.
So far... I've entered stephenshefrinphotography.com as the domain name for all the local listings I've created for him (Google Places, Yahoo & Bing Local, Yelp, etc). Is this OK or should I have used the actual domain shef1.com? Maybe it doesn't matter but I don't want to continue doing the wrong thing. At this point I could potentially go back and fix all the listings I've created to date if need be.
I understand the principles of ranking in the Google local listings because I've done it for several other people. I know I have to use the same company name, address, and phone number through out.
-
Dude, don't worry about the keyword in the domain. What you probably heard was someone talking about exact match domain. What I recommend is to market the domain name (not the URL) that is easier to remember. Who in the world is going to remember stephenshefrinphotography.com?
Put all your energy into one domain. Redirect old pages to new ones.
While it is good to have the keyword in the URL, don't forget there are over 200 other rankings factors. If you want to get something to rank just a little better, write your URL like this www.your-easy-to-remember-domain.com/keyword.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Building
I have a question as competitor made backlinks on longtail keywords and just for one specific post, If I wanna rank in Google SERP, then should I have to do the same strategy as my competitor did. or can I use just my own keywords to get rank?
Link Building | | aamirmurtaza670 -
Backlinking and Redirect links
Can anyone please explain the real difference between backlinks, 301 links, and redirect links?which one is better to rank a website? i am looking for the help for one of my website lottery
Link Building | | murataft0 -
HELP! New Link Building
Any recommendations on where to start with link building for an automotive dealer site? Our ultimate goal is to drive traffic to the inventory pages and increase lead submissions. Should we build links to new and used inventory? Also, any recommendations regarding anchor text would be extremely helpful! Thanks in advance!
Link Building | | AMSI0 -
Keyword Domain URL structure
Hello all, We have a domain with one of the primary keyword within the domain itself (audisite) and reading through some of the topics, having a keyword within the domain itself seems to be not as significant as we had assumed. We currently have a URL strucuture ( http://audisite.co.uk/new-audi/a4 ) which we were thinking of modifying to something like audisite.co.uk/a4 based on the premise that the 'audi' keyword is already in the domain itself. Also in terms of URL optimization, which of these will be the most effective URL (if the content is exactly the same). Or is my whole approach incorrect to URL optimization fundamentally incorrect? /a4 /new-audi-a4 /new/audi-a4 /new-audi/a4 /new/audi/a4 I will be very grateful for any advice/suggestions/pointers. Thank you very much for your time.
Link Building | | nirpan0 -
How to link building 5days domain
i like to start give some backlinks to my brand new domain any advices for new domain ?
Link Building | | cutekid10 -
Should I build links to wordpress category pages?
Hi guys, I'm working on http://www.top-10-dating-reviews.com and planto build links to the category pages - is that the best strategy for a comparison site like this? This is a wordpress site and I read that category pages should be no indexed is that the case? If so then obviously I'd be wasting my time building links to these pages as google wouldn't index them anyway. Any advice on the best strategy for link building would be much appreciated!
Link Building | | SamCUK0 -
Link Building for Landing Page
Hey Guys, I have a client that is launching a website in about 2-3 months time. They have had a flash site for the last 4 years and have had no SEO/Link Building to the site and are now going to undertake my services for Content Strategy, Social Strategy and Link Building. In the interim (from now till the next 3 months) they will be launching a "coming soon" landing page. What I want to know is when doing their initial link building do I just concentrate on brand related links through local directories with the aim of getting a few local keyterms? Or should we be deploying a longer term strategy of going after the competitive keyterms now? Thanks,
Link Building | | ecentricmarketing
Michael0 -
When building links should I be doing it through different iIP addresses?
Im working on building links to pages on my site, should I be doing it through different ip's or proxies? Lately its been press releases, that we submit and they are pushed out by 3rd party. Thank You
Link Building | | TP_Marketing0