Number of clicks / organic traffic - different data in Google Analytics and Webmaster Tools
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Hi.
I have a little problem. When I open Google Webmaster Tools I see 3000 clicks (in Traffic - Search queries - Clicks). But when I open Google Analytics I see much more visits from search engine (Google) - it´s 4-5 times more! It´s a huge difference, don´t you think?
Do you know, where is the problem? What causes this diffence?
thanks a lot
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I know this is an old thread, but have you made sure your results from analytics do not count any paid adwords stuff? Initially, I had this problem with my first project and realized the major discrepancies were caused by google analytics counting adwords hits and visitors as part of their "search" traffic. GWT does not count anything for adwords in its search numbers.
There is also this as explained by Google. Google basically says there will always be some minor data discrepancies anyway... between GA, GWT, or adwords back end. let alone that data coming in to moz back end.
can't wait until moz analytics is live
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In some other projects I see smaller differences. This is so huge! It should not measure completely different data in one project, than data in another. one.
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I would trust the data in GA more. GWT rounds their numbers and does not always provide accurate data. Plus it is usually a few days behind GA.
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