Can someone give me some good articles about conversion?
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I finally bought the seo moz pro version. I consider myself pretty knowledgeable in seo, content/social media marketing, but I am a rookie at conversion optimization. HELP PLEASE! I am trying to convert traffic into phone calls and/or contact forms.
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Hi Tim,CRO is high on the "to do" list for us in 2013 and I recently had to put together a proposal for a budget. Here are some of the sources I used to help put my proposal together:http://www.kaushik.net/avinash/excellent-analytics-tip-7-the-adorable-site-abandonment-rate-metric/http://baymard.com/lists/cart-abandonment-rate http://www.houseofkaizen.com/resources/calculators/bounce-rate-impacthttp://www.uie.com/brainsparks/2011/10/17/the-back-story-for-the-300-million-button/http://www.clickz.com/clickz/column/1691779/benchmarking-average-conversion-ratehttp://index.fireclick.com/fireindex.php?segment=6http://www.internetretailer.com/2011/09/13/conversion-boost-online-retailershttp://www.davechaffey.com/Internet-Marketing/C7-Service-Quality/Conversion-rates-E-commerce/http://www.thinkmetrics.com/benchmarks-for-websites.phphttp://www.marketingexperiments.com/blog/research-topics/ecommerce/e-commerce-landing-page-mistakes.html
http://uxdesign.smashingmagazine.com/2011/04/06/fundamental-guidelines-of-e-commerce-checkout-design/http://www.marketingexperiments.com/blog/marketing-insights/average-conversion-rates.htmlhttp://www.clickz.com/clickz/column/1695493/declining-conversion-rateshttp://www.baynote.com/2011/07/forrester%E2%80%99s-top-five-e-commerce-trends-still-hold-true/Some of these might be more helfpul than others. It's a long list. If you've never read "The $300 million button" I'd recommend starting there just because it's very inspiring.Cheers,Dana
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I would have to say that one of the best resources for conversion optimization would be Unbounce's Conversion Optimization Blog http://unbounce.com/conversion-rate-optimization/
They have tons of information here for conversions as well as usability and landing page optimization.
Hope this helps!
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