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Changing Links that Show Up when I Google Brand (Site) Name

Web Design

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swzhai last edited by

Hi SEOmoz Community,

A quick question for you all. I've added an attachment for reference. When I google my brand name, say for example, Applied StemCell, I see six links as well below the description. Oddly though, these links seem to be chosen at random, or at least I'm not sure how Google decides on them. When I click on one of the links that is the company's name, Applied StemCell it brings me to a PDF document!

Is there any way I can choose which ones to display there?

Thanks!

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KeriMorgret last edited by

Hi! The term you're looking for is called Sitelinks. Here's what Google has to say about them, and how you can demote links you'd prefer not to show.

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=47334
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