Bought a site with an old domain where to start?
-
Hi,
I recently purchased the site www.forexnews.com. The domain is more than 10 years old and used to have a ton of content and traffic. A couple of years ago it was purchased by another firm who took down all the old content and made it into a news aggregation site. I am going to try and build the traffic back up by adding back original content and leveraging the domain authority that the site has retained.
Besides doing some keyword research, building links, and writing original content is there any advice out there that the community can give me on what else to start with? Any resources that you can point me to which talk about this type of thing would also be appreciated.
Thanks
Dave
-
Hi Dave,
Thanks for the reply, the video content idea is a good one. My main concern right now is not differentiation as I am confident we can do that. I have built up a couple of other successful trading sites including Dailyfx.com when I was at FXCM, informedtrades.com (my youtube videos have millions of views), and more recently learnbonds.com.
While I know a lot about writing and promoting content I don't know a whole lot about the technical side of SEO. I know the basics, use the YOAST seo plugin etc but nothing more. Have you or anyone else reading this ever bought an existing site and if so what where the initial steps that you took to make sure that everything was setup correctly from an SEO standpoint? Any additional thoughts would be appreciated.
Thanks
Dave -
You're in a competitive space. How are you going to stand out? Since you're starting fresh I'd do a lot of short video content (under 4 min).
-
Dave, this is a very funny coincidence. I've sent you a private message about a few more details. Hope to hear back from you!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why site linking domain and backlink are differing.
My site https://www.planmymoment.com and Mobile version site https://www.planmymoment.com/?amp Why my desktop and mobile version site linking domain and backlink are differing.
Intermediate & Advanced SEO | | moz12pro0 -
If I put a piece of content on an external site can I syndicate to my site later using a rel=canonical link?
Could someone help me with a 'what if ' scenario please? What happens if I publish a piece of content on an external website, but then later decide to also put this content on my website. I want my website to rank first for this content, even though the original location for the content was the external website. Would it be okay for me to put a rel=canonical tag on the external website's content pointing to the copy on my website? Or would this be seen as manipulative?
Intermediate & Advanced SEO | | RG_SEO1 -
Revert to old domain w/ better DA/PA or stick with new one?
I switched from one domain to another because I wanted a domain that had our company name so it was more brand-y. However, the old domain had better DA/PA. Originally I set up a global 301 from the old to the new, but now I'm finding that I actually need to set up individual 301's from each URL of the old site, or at least from each page. The new domain is http://www.bohmkalish.com and the old domain was http://www.ssdlawcalifornia.com. However, I am using Wix so it looks like I can't always do URL-URL 301's, although I can redirect any URL to a page on the new website. The problem is that, in some cases, the content on the new site is different (or, for example, I can only link a particular blog post on the old site back to the new site's blog's main page). How closely do URLS/pages need to resemble each other for link juice to be transferred? Also, should I try to set up all these redirects manually or bite the bullet and go back to using the old domain? The problem is that I did a lot of beginner SEO junk for the new domain, like submitting to a few higher-quality directories, and getting our website on various industry resource sites, etc. I'd need to re-do this entirely if I go back to the old page. What do you think?
Intermediate & Advanced SEO | | BohmKalish1230 -
New Domain Vs. Existing Domain
Hello, A potential client of mine has been blacklisted because of bad SEO process basically they have over 1,500 toxic links on their site. They have penalised to such an extent that they are now on page 12 for most of their keywords and not ranking well on brand terms either. They are keen to on to a new domain entirely and ditch their current domain when we design their new site. I wanted to get people's opinion on whether this is the best course of action or should we try to salvage the current domain? Many thanks, Mat
Intermediate & Advanced SEO | | Barques-Design0 -
Domain Factors
Now that Page Rank seems to have been 'put out to graze' by Google with no further PR update planned, what would you say is the 'main factor' when looking at a domain? Is it Moz DA? or Moz Links? or Majestic TrustFlow? Or none of the above or is it a combination of the above?! Many thanks Andy
Intermediate & Advanced SEO | | TomKing0 -
Merging Domains... Sub-domains, Directories or Seperate Sites?
Hello! I am hoping you can help me decide the best path to take here... A little background: I'm moving to a new company that has three old domains (the oldest is 10 years old), which get a lot of traffic from their e-letters. Until recently they have not cared about SEO. So the websites have some structural, coding, URL and other issues. The sites are indexed, but have a problem getting crawled and/or indexed for new content - haven't delved into this yet but am certain I will be able to fix any of these issues. These three domains are PR4, PR4, PR5 and contain hundreds of unique articles. Here's the question... They want to move these three sites **to their main company site (PR4) and create sub domains for each one. ** I am wondering if this is a good idea or not. I have merged sites before (creating categories and/or directories) and the end result is that the ONE big site, is much for effective than TWO smaller, less authoritative sites. But the sub domain idea is something I am unsure about from an SEO perspective. Should we do this with sub domains? Or do you think we should keep the sites separate? How do Panda and Penguin play into this? Thanks in advance for the help! SD P.S. I'm not a huge advocate in using PR as a measurement tool, but since I can't reveal the actual domains, I figured I would list it as a reference point.
Intermediate & Advanced SEO | | essdee0 -
For multi language sites, what is best - two domains or one with both languages?
We are assisting a client in setting up English and Spanish sites in Texas. They want to be able to find customers who are Spanish speaking predominantly or totally along with the customers they now get who are English speakers. We are building them a new site and I have researched to find answers all over the board or less than clear. Should the structure be such that we have one site with a set of English and Spanish pages all with Spanish links to Spanish pages and English links to English pages. Should we instead just have an English site for those people who utilize English and a different site for those who utilize Spanish? Thanks
Intermediate & Advanced SEO | | RobertFisher0 -
Buying up old domains, high PR, to absorb backlinks and authority?
I'm thinking about purchasing http://employeesurveyresource.com/ .. $300 It's showing a PR5, but I'm not seeing many backlinks in Y! site explorer or open site explorer. Has anyone been successful in absorbing the PR from older domains / domains without current content? I know sometimes people can fake PR by 301'ing from a high PR site, to sell the domain and then cancel the 301, leaving you with a dud. Can someone shed some light on this please? Thank you!
Intermediate & Advanced SEO | | CareerBliss0