Buying up old domains, high PR, to absorb backlinks and authority?
-
I'm thinking about purchasing http://employeesurveyresource.com/ .. $300
It's showing a PR5, but I'm not seeing many backlinks in Y! site explorer or open site explorer.
Has anyone been successful in absorbing the PR from older domains / domains without current content?
I know sometimes people can fake PR by 301'ing from a high PR site, to sell the domain and then cancel the 301, leaving you with a dud.
Can someone shed some light on this please? Thank you!
-
I'm not a guru, but it would probably be much better to build a Wordpress blog on those aged domains, create regular content and then link it back to your main site, not just regular 301 as you plan doing.
-
You should do some research into doorway pages. What you are talking about is a bad, black hat SEO technique. Doorway pages are domains you buy up and then redirect to your main site. It's a form of buying links and PageRank when you think about it.
If you see an expired domain with high PR and buy it up, that's fine. What is not cool is when Google has a full website in its index for a given domain and then the next day every URL of that domains 301's to the home page of some other domain. You don't want to get caught up in it, check out Google guidelines on doorway pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect to new SSL Domain
Hi Experts; How to redirect https://old-domain.com to https://new-domain.com without buying new SSL? I have one GoDaddy SSL and I want to use it for a new domain. Its currently use for old domain
Intermediate & Advanced SEO | | cafegardesh0 -
Single domain or a subfolder?
One of my clients is wondering whether they should move they stand alone business website to a subfolder of their brand website. For example, from http://www.johnlewisforbusiness.com to http://www.johnlewis.com/business. Do you guys think it's a good idea from SEO point of view? Can you recommend any articles on this? What is the expected loss of current value by changing domain and migrating URLs?
Intermediate & Advanced SEO | | Adido-1053990 -
New Domain VS New Page Backlink?
Assuming you've already got a link from:
Intermediate & Advanced SEO | | Sam.at.Moz
sitea.com/page1 (Moz domain rank 55, Moz page rank 30) You have two choices for another link: 1. Another link on the same domain but a new page:
sitea.com/page2 (Moz domain rank 55, Moz page rank 30) 2. A link on a new domain but with a lesser domain & page rank
siteb.com/page1 (Moz domain rank 30, Moz page rank 20) Assuming you have no other links to your site - both sites are relevant to your industry, both 5 years old, both have the same number of visitors/external links/ads and the content and anchor text remains the same. Which will have a bigger impact on SERP movements? Sam0 -
Backlink Questions
Hey Mozzers, I have spent some time researching proper backlink analysis, and then I have been going through some of the steps. Here are a few questions that I have had in the process. Why would backlink tools like OSE and Ahrefs return different results for (say): "www.domain.com" vs "domain.com"? I noticed that competitors have almost 6x the backlinks as I do, but when I look at where those links are coming from, they are coming from old sites with moderate DA (under 10-30), but many are not current. I also noticed that many of these sites have links placed site-wide so that there are maybe 6+ referring pages per domain. So I guess my question is, how powerful are these links? Am I better off building relationships with bloggers, even though they only offer one link per page? Ultimately it will take me a long time to build the same quantity of links, but it seems like many of these competitors' links are old fashioned, but still moderately effective. Any help is appreciated, you guys have always been so helpful!
Intermediate & Advanced SEO | | evan890 -
Blog comments - backlinks - question
Hi, I see that many good websites have backlinks from very good blogs/sites which are relative. What I noticed that everyone use their real name or generic name in comments. They do not use the keyword for the name. So later they get backlinks with anchor text of their names... So, my question is this good technique ? Do I have any benefits from these backlinks for my website ? With such a technique, whether it is enough just to leave your real name or may I periodically put the keyword for the name ? Thank you
Intermediate & Advanced SEO | | Ivek990 -
301 Redirecting multiple domains to brand new domain
Hi guys, I have read quite a bit of stuff on 301 redirects after Penguin. Hoping someone could help me out. im looking at a way to do a legit 301 redirect without passing the penalty. I have acquired two businesses, business1 and business2, that both had websites that were hit by penguin. Ive anaylsed there backlinks and theres a lot of spammy forum links and comments and I was also informed they were both using buildmyrank. A side note, buiness2 only started using BMR after it noticed business1 have large amounts of high PR links. business1.com was ranking at position 1 till the penguin hit. Business2.com was ranking around page 2 I work in the same arena as these two businesses and didnt generate any business via the internet. When these 2 businesses failed (due to loss of rankings and traffic) i decided to take them over. What I am thinking of doing is 301'ing both business domains to my brand new, zero links, domain which will be the name of my new company. I will combine the content from both sites, around 1000 pages, in to the new one. So my question is, does 301'ing multiple domains, that target the same keywords, and operate in the same niche, look less "spammy" then 301'ing 1 domain? I'm trying to look at it in the eyes of google. It is a legit merging of businesses. Thanks for your help, really appreciate your time
Intermediate & Advanced SEO | | JohnPeters0 -
Which domain should I use?
I own a couple domains that are specific to a product and would like to know which one folks on here recommend. Primary Google Search Term Example: "Tax Bond" Example Domain 1: www.taxbonds.net Example Domain 2: www.tax-bond.net I've done research on here before and have come to the conclusion that hyphenated domains aren't bad (no more than 2 hyphens though). So, do I go for the EXACT search term with the hyphen or do I go for the pluralized search term without the hyphen, even though most people will not add the "s" in the Google search? Thanks, Alex
Intermediate & Advanced SEO | | dbuckles0 -
Content on New Domain or Sub Directory of Existing Domain?
I have a client with a well aged, high DA site. They rank well for their wedding photography business in several cities. They are launching a new service which is related to photography (photobooths and flipbooks) which they built and developed content on a new domain. The existing domain has 0 links with a DA of 1. The site is brand new.. Is there any drawback to moving the existing content on the new domain to a sub directory of the high authority domain? EX: http://domain.com/newcompany The look, feel, and design of the new site / service is much different than the high DA site. My thoughts are that this will give them an automatic step up, especially since they will be marketing this in several major cities. Also, since the design will be different, if it is good to move to the subdir, should we put the new company name in the subdir folder or something keyword friendly like domain.com/photobooth as opposed to domain.com/newcompanyname. Any thoughts would be greatly appreciated.
Intermediate & Advanced SEO | | itrogers0