Have you been outranked by a page that is inferior in every way imaginable?
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Has this ever happened to you?
You create an amazing piece of content to rank for a keyword phrase that you are targeting. The content is way better than your competitor's page but they are outranking you.
You have a higher domain authority.
Your page has a higher page authority.
Your page and site has higher toolbar Page Rank.
Your page has more inbound links.
Your page has higher quality links.
You have more Twitter, Facebook, and Google plus shares.
etc., etc.But still you are being unranked and you can't find a single factor where your competitor is better. What can you do?
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I have a great example. For the past few months my client was ranking organically on page one for some high level attorney key phrases. We are a web content company working with an SEO and in efforts to stay ahead of the game we made some minor changes to some geo specific key phrases and in less then a month we almost disappeared off the map. The website I am referring to is www.wolfandpravato.com and one of the culprits with thin or no content beating us in the SERPS is www.representingtheinjured.com among others. If you have any feedback or are willing to do a test or case study I would be happy to provide more data. I hope to hear your thoughts soon. We also started doing PPC for the client. Thanks. Alex
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Do you have an example? Maybe we can identify the problem.
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Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes.
Read this article: http://www.seomoz.org/blog/postpanda-your-original-content-is-being-outranked-by-scrapers-amp-partners
From my research it appears like no one really knows what to do yet.
In my specific case, the site is a scraper site that is scraping my original images and content and outranking me for it. I'm working on compiling a massive list of infringements and then submitting a DMCA Take Down request for each infringement.
I really don't know what else to do at this point. It's very frustrating.
Also, I tweeted to Matt Cutts a while back: "How can we show you instances where recent updates have made results worse?" and he responded "tweet me with examples or do a blog post and tweet me a link to that."
So if we can show Google enough examples of how their updates have made specific SERPs worse, they will hopefully eventually dive in and figure out why and adjust their algo accordingly.
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