Why did we go down 40 slots in rank?
-
Hello,
This site:
nlpca(dot)com
fell 40 slots for the term "NLP", the main term.
We used to be on the second page. Can you guys see why the drop?
Thanks.
-
I'm hoping for more information here, though Brice helped quite a bit.
-
Thanks Brice,
I don't see anything in the anchor text profile to indicate that the anchor text term "NLP" is being used for spammy links. There are some low quality links, but wouldn't that effect the terms that those sites use for anchor text?
No other keywords are affected, doesn't that mean it's not the anchor text profile since the low quality sites are using terms for their anchor text that are not affected.
Since our site is about NLP, what's the maximum number of times we should mention this term on the home page (asking for an estimate based on your intuition)
-
Hi Bob,
Google frequently updates it's algorithms (it is not uncommon for ranks to fluctuate), which could be the cause of the drop. I did check your link profile in Open Site Explorer and it looks like there could be some spammy backlinks not only for your site, but for that specific keyword.
Potential Next Steps:
- I ran your site in GTMetrix, there are some development/redirect items that could be causing problems. CLICK HERE to see the report for your site.
- Audit your backlink profile and see if you can remove any spammy links that are pointing to your site.
- The word "NLP" appears in the code for your homepage 171 times, it may be good to limit that a bit.
- Beyond SEO, it's always good to think about your users first. When I visited your site for the first time, it was hard for me to answer some important questions:
- 1. Why am I on your website and what can you do for me? (Clear Messaging)
- 2. What am I supposed to do on your website? (Clear calls to action).
- 3. Why should I come back to your website (Sticky Content)
- 4. If I like the content on your website, how do I share it with others? (Social Functionality).
Overall, consider having an SEO consultant or agency audit your entire website. Google is cracking down on over-optimized sites, so having a ton of anchor text links from a handful of potentially spammy domains pointing to a page that contains a copious number of the targeted keyword may cause google to raise it's eyebrows (potentially hurting your ranks). Create great, relevant content, and execute natural link building/content strategies to procure those valuable inbound links.
Cheers,
Brice
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Highly ranked pages to new domain?
Hi everyone! We are ranked #1 for about 30 product pages at www.oldsite.com/product1 and we are wanting to move about 30 of those pages to a new site www.newsite.com/product1 (new domain and hosting - which we own). What is the best way to do this? I'm confused if you recreate those pages on the new domain vs. ftp move them, 301 re-directs, etc. Looking for the things we must do and the sequence to do it all, etc. Thanks so much!
Intermediate & Advanced SEO | | Jamesmcd030 -
Rankings drop from the new update
Hello, I've noticed some big ranking downs on important keywords, from the last Google update, and don't really know what seams to be the problem, but have an assumption. In April 2015 we had 3.000.000 pages indexed by Google, and 80% of them had duplicated content for about 90% of it. The site I'm talking about is http://nobelcom.com/. The duplicated content came from variations between calling from and calling to selections, because each of this selection was making a new url (ex. nobelcom.com/caling from/calling to). If "calling from" and calling to were the same country the url was nobelcom.com/calling-from, but after you chosen another calling to, the url become like the one in the example. To solve this I've decided to keep the nobelcom.com/calling-from urls and for different calling to country to display the content trough a javascript, because it was the same, it changed only the country names and the rates. I thought that this change will help us with the duplicate content, and still deliver our client what they are interested in, without affecting the UX, and also reducing the link juice dilution because we had 3.000.000 indexed by Google and most of them with no added value Can this be the reason for the drops? Now we have 590.000 pages indexed by Google.
Intermediate & Advanced SEO | | Silviu1 -
Sudden loss of half my Moz rankings
My Moz Pro report from Sunday shows I have lost ranking on about half of the 1000+ keyword phrases I track. Most of these drops are of the order of 50 places or more. But 6 went up and the rest stayed the same. I see no corresponding drop in Google search traffic or Google search impressions. So how do I read this? About a week ago I switched my travel website to a premium theme and removed indexing on my Wordpress attachment pages. In the week since, There is no manual penalty visible. The new theme increased my page speed from C to A, so I thought it would help my rankings. Now I don't know what to think. My website is http://www.asiantraveltips.com
Intermediate & Advanced SEO | | Gavin.Atkinson0 -
2 pages ranking for the same term
Hi everyone, I have had two pages ranking on page two of Google for a while now for the same term. I have tried dedicating a page to it but as the other has a url with the search term in Google is ranking both it seems. How can I without deindexing one of the pages help better tell Google which one to rank? I imagine if it only ranked one page I would get a higher result rather than 2 weaker ones? On-site has been done and so has links to the homepage, but the innerpage still ranks also as it has the search term in its url. Would a canonical tag be worth it here? the page is however getting some traffic itself for other terms so I am reluctant to do that. Any help much appreciated.
Intermediate & Advanced SEO | | tdigital0 -
How do I get my site to rank in the right country?
I work with an organization in the United States that purchased a 3 letter .com domain from another company based in the Netherlands. After transferring the domain and setting up the new site we've completed the following: Registered the site in Webmaster Tools and selected the United States as the international target target Used Schema Markup on the US business address Built links from US based websites Setup a Google My Business site and verified the address All site content is in english Requested removal of links from sites in the Netherlands that were linking to the old website Disavowed all links from the Netherlands that refused to remove links to the old website Despite these actions, our website rarely shows up in Google.com search results. However, we're in the top 10 for many of the same queries when performing searches at Google.nl - Interestingly enough, if we set our location for the US and do a search in Google.nl we do not show up in the search results.
Intermediate & Advanced SEO | | brianspatterson
It has been about 18 months since we've completed these actions and Google still assumes our website is best served and targeted towards people in the Netherlands. Is there anything else we can do to fix this?Thanks!0 -
Ranking dropped off massively: 25 August
HI have been working on the site http://www.schoolguide.co.uk/ we had something odd happen around the 25 of August our ranking just tanked. Now there was no warning in webmaster tools. Moz weather forecast didn't show anything crazy. We didn't do anything major to site. The site lost pretty much all it's long tail ranking and about 5% of the indexed pages. What could cause this? The only thing of prominence we did was get a link from huffington post article. Thanks again everyone Ed
Intermediate & Advanced SEO | | EdBen0 -
Manual reconsideration request not going away.
Hello fellow Mozzers. I am in need of the support from a knowledgeable community, my brain is hurting over this query and is not providing any answers! So I have got my fingers crossed that someone can spot the issue of why a website I am responsible for has been bumped out of the Google search results. In March this website (www.message me for details.com) lost all keyword rankings and also all brand terms. Action was taken to remove unnatural links as you can see from the timeline below these links have been removed. The manual review request has come back from Google and now seems to indicate the reason for the serps removal is due to 'some or all of your pages still violate our quality guidelines', which makes me think it the website itself as well and links that were causing the issue. So what has happened so far? 9 March - Google Webmaster Tools notice of detected unnatural links to www.message me for details.com 20 May - All 'unnatural' links that could not be removed by contacting website owners were compiled and added to the disavow tool. 29 May - Manual resubmission request submitted. 6 June - The following message received (see end of post): 18 June - updated disavow request submitted - roughly 40-50% links removed. 27 June – Manual review requested. 2 July - The following message received (see end of post): So after reviewing thousands of links and removing any poor-quality links, contacting webmaster and when not ale to remove manually I have added to a disavow list. Although their is a chance I have missed something in the link reviews but I am pretty confident that anything that could be considered spammy as been removed or disavowed. I have also used the tech crawl tool and there are no issues showing up there. I am at a lose as to what is cauing this issue. I need some advice on what steps to take next.. Regards, Colin Google message Dear site owner or webmaster of www.message me for details.com,
Intermediate & Advanced SEO | | TeamSEO
We received a request from a site owner to reconsider http://www.havenpower.com/ for compliance with Google's Webmaster Guidelines.
We've reviewed your site and we believe that some or all of your pages still violate our quality guidelines. In order to preserve the quality of our search engine, pages from http://www.havenpower.com/ may not appear or may not rank as highly in Google's search results, or may otherwise be considered to be less trustworthy than sites which follow the quality guidelines. If you wish to be reconsidered again, please correct or remove all pages that are outside our quality guidelines. When such changes have been made, please visithttps://www.google.com/webmasters/tools/reconsideration?hl=en and resubmit your site for reconsideration. If you have additional questions about how to resolve this issue, please see our Webmaster Help Forum for support.0 -
Social Media - big ranks it seems from it
Hi there, one of our big competitors is ranking first for a huge key term. We were wondering how they did it, so i went through normal processes: Age of domain - reasonable. Unique content - a little but the ranking page has pretty much none - meaning panda update isn't applying here, Back-links - nothing special really, not enough to be above everyone in my opinion. Then i had a look at social media shares, over 2,000 mainly as facebook shares. So i went on their facebook profile and it does not seem like they are spamming content on there. Are these shares from users sharing the link? if so can i find out how many per post? i imagine there is a team setup to share this content when it is published on their facebook page? It just seems so very unfair they are ranking number one like this, the content in their site is poor, it's not a relevant domain either. So much for panda update eh? Any thoughts appreciated.
Intermediate & Advanced SEO | | pauledwards0