Outsourcing of guest blog articles and usefulness of links from guest blogging
-
I'm not the greatest writer but want to do some guest blogging for links and traffic. Are there any businesses out there that write world class guest blog articles for subjects that match my business?
Also, i've read that doing this for links is really moot because the blog posts get archived and become pagerank "unranked" thereby offering little link value after about a month or so. Once they get archived do they still get counted by google and does the anchor text and page rank still count?
Thanks in advance mozzers!
Ron
-
Are there any businesses out there that write world class guest blog articles for subjects that match my business?
World Class? Probably not, but if you get an article of that quality you should post it on your own website. That is the type of article that attracts a lot of attention and has the potential to rank #1.
Also, i've read that doing this for links is really moot because the blog posts get archived and become pagerank "unranked" thereby offering little link value after about a month or so.
This depends where you are posting. You should be able to dig down through historic posts and see what happens to their posts after a few years.
Once they get archived do they still get counted by google and does the anchor text and page rank still count?
If they are being archived you don't want to do this.
Honestly, it's best to post unique and valuable content on your own domain. If you start giving it away you are feeding your competitors and creating new competitors. Do you really want to do that.
-
Re: your first question, you can hire freelance writers through any number of channels (e.g., Craigslist, Guru, etc.) If you are looking for one in a specific industry that requires expert knowledge, this may mean you have to look harder, or post a job offering yourself. Any writer worth his/her salt can do a blog post.
As for your second question, the method with which pages are archived and linked to on a blog depends entirely on the blog. Perhaps one the following points relates to what you read:
1. Older posts may no longer be linked to directly from the homepage/main blog page, and may therefore seem not be getting as much PageRank/Authority/whatever flowing to them. However, a blog with a smart site architecture and internal linking should be relatively well-protected against this (and hopefully the posts have some external links as well!).
2. Some blogs that accept masses of guest posts shuffle them to an archived netherworld, because they simply can't handle the glut of "content" they are posting. If this is the case, the link may not be worth the time and money you are putting into getting it anyway.
A little detective work could tell you how well-linked those older posts are, and whether they are getting any juice from the main site. Focus on blogs that seem like they get some actual traffic (from people other than people looking to guest post) and you should be fine.
So, at best what you've read is a gross over-generalization. While it is important to diversify your link portfolio beyond solely guest blogging for a number of reasons (looks more natural, scalability, diminishing returns, the possible eventuality of Google devaluing byline links), it can still be a worthwhile tactic for link/brand/whatever building.
-
Check out http://www.copypress.com/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to build ( Linked domains )
I need help can someone tell me how to build Linked domains from pinterest.com,plus.google.com,facebook.com,twitter.com,linkedin.com to my website muller-designs.com all my competitors are ranking very well and have thousands of dollars of organic traffic and am not talking about the big fishes here are some examples mybarnwoodframes.com or www.framemymirror.com , this are one of my competitors, i have analize well all websites and the major difference we have are the Linked domains i have a couple of hundreds and they have thousands can someone help me anttel how can i create ( Linked domains ) o tell me what's going on with my website i spend a lot of money and time but just don't have good results i appreciate any tip of someone that already have ranked well a website THANK YOU
Algorithm Updates | | alexmuller870 -
If my article is reposted on another blog, using re=canonical, does that count as a link back?
Hey all! My company blog is interested in letting another blog repost our article. We would ask them to use "re-canonical" in the mark-up to avoid Google digging through "duplicate" info out there. I was wondering, if the other site does use the "re=canonical", will that appear as a backlink or no? I understand that metrics will flow back to my original URL and not the canonical one, but I am wondering if the repost will additionally show as a backlink. Thanks!
Algorithm Updates | | cmguidry0 -
SEO Value for Visitor Comments on WordPress Blog
Hi all, I was wondering what SEO value, if any, there is from user comments on my WordPress blog. A lot of them seem to be from bots or incredibly generic. So I guess, aside from possibly adding to the 'trust' factor and the possibility of facilitating a potential relationship with another relevant website, is there any value here? I can't wait to hear from you all!
Algorithm Updates | | maxcarnage0 -
Google indexing https sites by default now, where's the Moz blog about it!
Hello and good morning / happy Friday! Last night an article from of all places " Venture Beat " titled " Google Search starts indexing and letting users stream Android apps without matching web content " was sent to me, as I read this I got a bit giddy. Since we had just implemented a full sitewide https cert rather than a cart only ssl. I then quickly searched for other sources to see if this was indeed true, and the writing on the walls seems to indicate so. Google - Google Webmaster Blog! - http://googlewebmastercentral.blogspot.in/2015/12/indexing-https-pages-by-default.html http://www.searchenginejournal.com/google-to-prioritize-the-indexing-of-https-pages/147179/ http://www.tomshardware.com/news/google-indexing-https-by-default,30781.html https://hacked.com/google-will-begin-indexing-httpsencrypted-pages-default/ https://www.seroundtable.com/google-app-indexing-documentation-updated-21345.html I found it a bit ironic to read about this on mostly unsecured sites. I wanted to hear about the 8 keypoint rules that google will factor in when ranking / indexing https pages from now on, and see what you all felt about this. Google will now begin to index HTTPS equivalents of HTTP web pages, even when the former don’t have any links to them. However, Google will only index an HTTPS URL if it follows these conditions: It doesn’t contain insecure dependencies. It isn’t blocked from crawling by robots.txt. It doesn’t redirect users to or through an insecure HTTP page. It doesn’t have a rel="canonical" link to the HTTP page. It doesn’t contain a noindex robots meta tag. It doesn’t have on-host outlinks to HTTP URLs. The sitemaps lists the HTTPS URL, or doesn’t list the HTTP version of the URL. The server has a valid TLS certificate. One rule that confuses me a bit is : **It doesn’t redirect users to or through an insecure HTTP page. ** Does this mean if you just moved over to https from http your site won't pick up the https boost? Since most sites in general have http redirects to https? Thank you!
Algorithm Updates | | Deacyde0 -
Nofolow links drive to losing ranking
Hello there,
Algorithm Updates | | Goran024
I am an owner of mobilnishop website. We selling mobile phones. As you know , new phones coming every few days and they starting to be old after 1-2 years. So I decided to all pages which present old (discontinued) phones make them "noindex". I this way I meant to to focus google on new pages ( for new phones). After 1 year I find a huge losing trafic and key word position on goole. For example, word :
"mobilni telefoni " from 2 place I move to 11. So what I find out is that I LOST LINK JUICE. Is it possible that google does not see given link of my noindex pages? It look that I made auto goal.
Any opinion? Suggest ?0 -
Republish An Updated Blog or not?
We need to update one of our older posts (a new federal ruling came down that now applies) but do I just update it or should I republish it? I know that just republishing something that hasn't been changed, can get you flagged, but if it's an update, I would think that would be appropriate to republish. I'd just like some guidance before I proceed. Thanks and Happy Friday! Ruben
Algorithm Updates | | KempRugeLawGroup0 -
Are links from directories still good practice?
Ok, so I am new at "link building"....which of course I have read furiously on how that philosophy is changed, it's a goal, not so much a process. I am focusing on great content, social sharing, etc. BUT, I see competitors still getting links from some of the directories that I have found listed on Moz as being "good" directories to list in. For example, yelllow pages, manta, ibegin, hot frog, etc. Do I have the terminology totally twisted here? Is it still good practice to get a couple links from these directories. Or is this practice completely the wrong thing to do post Panda & Penquin. Thanks guys!
Algorithm Updates | | cschwartzel0 -
"Revisit-after" Metatag = Why use it?
Hi Mozfans, Just been thinking about the robots revisit metatag, all pages on my website (200+ pages) have the following tag on them; name="revisit-after" content="7 days" /> I'm wondering what is the purpose of the tag? Surely isn't it best to allow robots (such as Googlebot or Bingbot) to crawl your site as often as possible so the index and rankings get updated as quickly as possible? Thanks in advance everyone! Ash
Algorithm Updates | | AshSEO20110