Outsourcing of guest blog articles and usefulness of links from guest blogging
-
I'm not the greatest writer but want to do some guest blogging for links and traffic. Are there any businesses out there that write world class guest blog articles for subjects that match my business?
Also, i've read that doing this for links is really moot because the blog posts get archived and become pagerank "unranked" thereby offering little link value after about a month or so. Once they get archived do they still get counted by google and does the anchor text and page rank still count?
Thanks in advance mozzers!
Ron
-
Are there any businesses out there that write world class guest blog articles for subjects that match my business?
World Class? Probably not, but if you get an article of that quality you should post it on your own website. That is the type of article that attracts a lot of attention and has the potential to rank #1.
Also, i've read that doing this for links is really moot because the blog posts get archived and become pagerank "unranked" thereby offering little link value after about a month or so.
This depends where you are posting. You should be able to dig down through historic posts and see what happens to their posts after a few years.
Once they get archived do they still get counted by google and does the anchor text and page rank still count?
If they are being archived you don't want to do this.
Honestly, it's best to post unique and valuable content on your own domain. If you start giving it away you are feeding your competitors and creating new competitors. Do you really want to do that.
-
Re: your first question, you can hire freelance writers through any number of channels (e.g., Craigslist, Guru, etc.) If you are looking for one in a specific industry that requires expert knowledge, this may mean you have to look harder, or post a job offering yourself. Any writer worth his/her salt can do a blog post.
As for your second question, the method with which pages are archived and linked to on a blog depends entirely on the blog. Perhaps one the following points relates to what you read:
1. Older posts may no longer be linked to directly from the homepage/main blog page, and may therefore seem not be getting as much PageRank/Authority/whatever flowing to them. However, a blog with a smart site architecture and internal linking should be relatively well-protected against this (and hopefully the posts have some external links as well!).
2. Some blogs that accept masses of guest posts shuffle them to an archived netherworld, because they simply can't handle the glut of "content" they are posting. If this is the case, the link may not be worth the time and money you are putting into getting it anyway.
A little detective work could tell you how well-linked those older posts are, and whether they are getting any juice from the main site. Focus on blogs that seem like they get some actual traffic (from people other than people looking to guest post) and you should be fine.
So, at best what you've read is a gross over-generalization. While it is important to diversify your link portfolio beyond solely guest blogging for a number of reasons (looks more natural, scalability, diminishing returns, the possible eventuality of Google devaluing byline links), it can still be a worthwhile tactic for link/brand/whatever building.
-
Check out http://www.copypress.com/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New Featured Links in Organic Search Results?
Hi guys, I just performed a search and came across something that looks like "featured links" under a regular organic search result (see screenshot). This is the first time I'm seeing this. It looks like a combination of callout and sitelink ad extensions for Google ads. Basically, linked callouts. I went to the landing page to check out the source code and it seems like they are calling it "featured link" in their code. I tried to find more info online but wasn't able to find anything. (I might not be using the correct search terms.) Does anyone know how to take advantage of this? Thanks a lot for your feedback. dJ9dmTr
Algorithm Updates | | HinterP0 -
Website's server IP address is redirected to blog by mistake; does Google responds?
Hi all, Our website's server IP address is set to be redirected to our blog by mistake and it stayed same for months. Is there any way Google recognises it and how it responds if so? Thanks
Algorithm Updates | | vtmoz1 -
Link reclamation: What happens when backlinks are pointing to other page than the most related page? Any risks?
Hi all, We have started link reclamation process as we failed to redirect our old website links to newly created pages. Unfortunately most of the backlinks are pointing to a page which already has lots of backlinks. Just wondering if I can redirect the old pages to the other pages than the actual related page they must be pointing to make sure only one page doesn't take away all the backlinks. And what happens if Google find that backlink is pointing to a different page than the actual page? Thanks
Algorithm Updates | | vtmoz0 -
Proactively Use GWT Removal Tool?
I have a bunch of links on my site from sexualproblems.net (not a porn site, it's a legit doctor's site who I've talked to on the phone in America). The problem is his site got hacked and has tons of links on his homepage to other pages, and mine is one of them. I have asked him multiple times to take the link down, but his webmaster is his teenage son, who doesn't basically just doesn't feel like it. My question is, since I don't think they will take the link down, should I proactively remove it or just wait till I get a message from google? I'd rather not tell google I have spam links on my site, even if I am trying to get them removed. However, I have no idea if that's a legitimate fear or not. I could see the link being removed and everything continuing fine or I could see reporting the removal request as signaling a giant red flag for my site to be audited. Any advice? Ruben
Algorithm Updates | | KempRugeLawGroup0 -
Content Caching Memory & Removal of 301 Redirect for Relieving Links Penalty
Hi, A client site has had very poor link legacy, stretching for over 5 years. I started the campaign a year ago, providing valuable good quality links. Link removals and creating a disavow to Google have been done, however after months and months of waiting nothing has happened. If anything, after the recent penguin update, results have been further affected. A 301 redirect was undertaken last year, consequently associating those bad links with the new site structure. I have since removed the 301 redirect in an attempt to detach this legacy, however with little success. I have read up on this and not many people appear to agree whether this will work. Therefore, my new decision is to start a fresh using a new domain, switching from the .com to .co.uk version, helping remove all legacy and all association with the spam ridden .com. However, my main concern with this is whether Google will forever cach content from the spammy .com and remember it, because the content on the new .co.uk site will be exactly the same (content of great quality, receiving hundreds of visitors each month from the blog section along) The problem is definitely link related and NOT content as I imagine people may first query. This could then cause duplicate content, knowing that this content pre-existed on another domain - I will implement a robots.txt file removing all of the .com site , as well as a no index no follow - and I understand you can present a site removal to Google within webmaster tools to help fast track the deindexation of the spammy .com - then once it has been deindexed, the new .co.uk site will go live with the exact same content. So my question is whether Google will then completely forget that this content has ever existed, allowing me to use exactly the same content on the new .co.uk domain without the threat of a duplicate content issue? Also, any insights or experience in the removal of a 301 redirect, detaching legacy and its success would also be very helpful! Thank you, Denver
Algorithm Updates | | ProdoDigital0 -
Best practice for someone wanting to repost / translate some of your blog posts?
I've been contacted by several sites (a few in other countries) who would like to repost some of our articles on their site. A few of these are in other countries and they would like to translate them in their language. (we have a site about raising a child with Down syndrome so they are wanting to use our info to help people...not "beat us" in rankings, or anything like that.) I didn't know what the best practice on this was. I don't want to get dinged for duplicate content or have someone rank higher than me for my own article, etc. Just curious what the best way to go about this was. I'm also assuming the articles that are translated wouldn't be an issue at all since the content will be in another language. Is this right? Thanks!
Algorithm Updates | | NoahsDad0 -
Too Many On-Page Links
After running a site analysis on here it has come up and said that I have a lot o pages with too many on page links and that this might be why the site is being penalized. Thing is I am not sure how to remedy this as one page that says it has 116 links is this one : http://www.whosjack.org/10-films-with-some-crazy-bitches/ Although there is only one link in the body Then again our home page has 165 http://www.whosjack.org which again it says is too many. The thing is is that surely it doesn't count on links all over the page as other wise every news homepage would be penalised? For example what would happen here on this home page? : http://www.dazeddigital.com/ Can anyone help me see what I am missing? Are there possible hidden links anywhere I should be looking for etc? Thanks
Algorithm Updates | | luwhosjack0 -
Google +1 link on Domain or Page?
Since its release, I've seen Google +1 being used across an entire domain but only reference the root href in the code snippet. At the same time, you see other sites use +1 more naturally with the button being specific to the page you're on. What's your take on this? To clarfiy, do you add: or .. on each page.
Algorithm Updates | | noeltock0