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How does this site get a youtube backlink?

Competitive Research

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brianw10 last edited by

http://www.youtube.com/watch?v=dzMdpgJ-7Is is a video with a clickable external link to their website. How do they do this??
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TomRayner last edited by

I believe that's a paid ad. I don't think it's a link in an annotation, which as you say can't be used to link to an external site. But ads certainly can, so it looks like they've been very particular in their targeting!
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