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Why does this site atlantapestcontrol.com rank so high?

Competitive Research

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SammyL30066 last edited by

I have been doing competitive research on the keyword phrase "atlanta pest control" this website atlantapestcontrol.com is #1. Why? The number 2 website makes some sense for its rank, but this one does not.
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SammyL30066 @bradwayland last edited by

Could it be the outbound links to pest control sites on the front page?
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bradwayland Subscriber last edited by

Clearly the DA for this site is very weak. In this case I would say it is just because of the exact match domain name. Based on their weak optimization I would expect that although they rank for that one phrase they probably have very little breadth in search at all. Hope this helps.
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