Non ecommerce site with high DA, being outranked by lower DA sites with ecommerce - help?
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I have a website that we look after, up until January this year the rankings were really strong - the site has a much higher domain authority than the competitors, much more links and much more relevant content (all measured with moz's tools).
About 6 months ago the rankings started to dive for national search terms.
Now one thing ive noticed is that nearly all of the other sites in the search sell products online where we have no such function - could this be correlated - has anyone else experienced this?
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Hi Rhys,
The time frame of 6 months ago seems to coincide with the roll-out of Google's Mobile First Index update.
https://webmasters.googleblog.com/2018/03/rolling-out-mobile-first-indexing.html
Could you be more specific as to what types of keywords saw the drop in rankings and also where the rankings dropped? Why I ask is because there could be a variety of reasons:
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Product-specific keywords
If product-specific keywords were the ones that dropped in rankings and if you also noticed that all the other sites outranking on the same keywords increased in rankings, then perhaps it might have been an algorithm change. -
Google Mobile or Desktop results?
Where did the rankings drop? Were they on Google Mobile or on Google Desktop? Different search indexes would have different diagnosis and reasons for a change in rankings. -
Other factors?
Were there any other factors that might have affected the rankings? Changes in site structures or backlink profiles etc?
More information would be helpful in figuring this out!
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