How to structure rich / multi-media on Category pages to pass the link juice?
-
Fellow SEOs,
I'm trying to add videos, blog posts and new fun articles/top 10s/party tips etc to corresponding categories for a costume site. Some of the content I want on these category pages already exists on our blog, the videos are hosted on YouTube and some of the content hasn't been created yet. We're thinking of posting snippets of the articles that link to the full versions vs. displaying the entire pieces on the cat pages.We're also thinking of a 'view all cool content' under the snippets that brings you to a page similar to : www.site.com/pirate-costumes/funideas and it would list everything we have for media for that category - i obviously just want to do what's best for the user but also what will maintain the juice from the media on into the category pages - Another issue would be duplicate content issues arising from posting snippets and/or the same copy that also lives on the blog...**Can someone please help here? Would _really _appreciate it.****Thank you! **Troy
-
Hey Paddy! Thanks for the reply...totally agree w/ 95% of it. Def don't want to take them away/out of the purchase funnel, it's simply to give them pointers/info/help them have fun w/ their purchase with fun, related content. In terms of links landing on the page and seeing the content, it'd just be an anchored link (to that section), which would put the content right in front of them. I was concerned with load times if the articles expand out in their entirety + videos (think make-up tutorials) + user submitted image gallery. And also how to structure the URLs if all of the content couldnt live on the category pages, to flow any link juice into the category page. thanks again for the feedback! te
-
Hi Troy,
I think a lot of the answer here depends on what your goals are.
If you're trying to get links into category pages by adding this type of content to them, then this is quite tough because when someone first arrives at the page, they will probably see products which can put them off linking to it. Even if you have some great content further down the page, they may not actually see it.
I do however think it is a great idea to cross link from category / product pages to genuinely good content related to those categories and products. This is good for user experience but you should probably keep an eye on conversion rates to make sure that it doesn't distract people to the point that they don't return to buy the product! Also make sure that there is a good call to action on the content pages to let people return to the category / product.
I probably wouldn't worry about duplicate content from snippets of text. If it is literally a snippet, then a link to the full page of content, I don't think that is going to cause you problems. Having said that, you should make sure that there is enough unique content on the rest of the page. With product pages, this shouldn't be a problem because you will have all the product descriptions / images / reviews etc. What I'm getting at is that if you have a page which is made up of largely snippets of content from other pages, then that isn't a signal of a quality page.
I hope that helps a bit!
Cheers.
Paddy
-
Where is Paddy when you need him...
@TroyEaves with replies/questions too...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is My Site Structure Suppressing Product Pages
Hey Guys, I've built some ecommerce sites using WooCommerce, and I've been auditing some of the sites to see why I'm not getting more traffic to my product pages. I have several informational blog posts and resources that are getting a lot of traffic, but my product pages aren't ranking very well. There are two things that I think could be causing the issue, but I could use some extra eyes on this. Products are listed several sub-categories down in the structure of the site. For example, this product is listed under a fifth level sub-category: /product-category/ ->FIRE SAFETY » FIRE EXTINGUISHERS » PORTABLE FIRE EXTINGUISHERS » FIRE EXTINGUISHER ACCESSORIES » FIRE EXTINGUISHER BRACKETS Also, I checked to see what Google's indexed under the /product/ directory, which is the default format for WooCommerce products. It looks like all of my products are given lower authority than other top-level directories, including /product-tag/ and /product-category/ It seems like an adjustment to how my products are structured in the site might go a long way. If you have any experience with this and could weigh in on it, I'd appreciate it.
Technical SEO | | robbinsinternational0 -
Redirect /label/ to /tags/
Hi guys, I have noticed loads of errors in webmaster, page not found.. /label/..... what i need to do is to a 301 redirect to /tags/... can some one tell me the redirect code to help fix this issue Regards T
Technical SEO | | Taiger0 -
URL Structure for Product Pages
Hi Moz Community. I'm in need of some URL structure advice for product pages. We currently have ~4,000+ products and I'm trying to determine whether I need a new URL structure from the previous site owners. There are two current product URL structures that exist in our website: 1.http://www.example.com/bracelets/gold-bracelets/1-1-10-ct-diamond-tw-slip-on-bangle-14k-pink-gold-gh-i1-i2/ (old URL structure)
Technical SEO | | IceIcebaby
2. http://www.example.com/gemstone-bracelet-prd-bcy-121189/ (new URL structure) The problem is that half of our products are still in the old structure (no one moved them forward), but at the same time I'm not sure if the new structure is optimized as much as possible. Every single gemstone bracelet, or whatever product will have the same url structure, only being unique with the product number at the end. Would it be better to change everything over to more product specific URLS. I.e. example.com/topaz-gemstone-dangle-bracelet. Thanks for your help!
-Reed0 -
What is the best way to handle links that lead to a 404 page
Hi Team Moz, I am working through a site cutover with an entirely new URL structure and have a bunch of pages that could not, would not or just plain don't redirect to new pages. Steps I have taken: Multiple new sitemaps submitted with new URLs and the indexing looks solid used webmasters to remove urls with natural result listings that did not redirect and produce urls Completely built out new ppc campaigns with new URL structures contacted few major link partners Now here is my question: I have a pages that produce 404s that are linked to in forums, slick deals and stuff like that which will not be redirected. Is disavowing these links the correct thing to do?
Technical SEO | | mm9161570 -
Best practice for rich snippet product data - which page shows up?
We have a website with thousands of pages that rank locally for a specific service we offer. What I'd like to do is add rich snippets to these pages. I'd like to setup the services we offer as 'products' in the rich snippets, so that our 2 services show up below the url as rich snippets. I guess I'm not sure if the markup is supposed to be on the product page itself, or if I should use the offerurl tag, to create a separate page on the site whose only purpose is to have a long list of the services we offer pointing to the local pages as the offer url's. What do I do with this page? what are best practices for this offer aggregator? Are there any resources I can look at? Am I even doing this right? I'm new to having markup pages, and I'm hoping that the markup code doesn't actually need to be on the product offer page itself, but that the product offer page is the one that shows up on the results - that is my last question actually - which page will show up? the offerurl link, or the actual markup page.
Technical SEO | | ilyaelbert0 -
What's the max number of links you should ever have on a page?
Our homepage has a few hundred links and our index pages(pages that link to our spintext pages) have about 900 links on them with no content. Our SEO guy said we have to keep the links under 1000 but I wanted to see what you guys think.
Technical SEO | | upper2bits0 -
301 category page to Homepage to increase authority
Hello all, Hope everyone is well and are enjoying the summer. I am currently working with a site: www.corporatehealth.co.uk and have been trying to rank on the first page for the keyword occupational health. currently we are ranking on the second page: http://www.google.co.uk/search?q=occupational+health&pws=0&gl=uk#q=occupational+health&hl=en&pws=0&gl=uk&prmd=ivnsb&ei=38dUTuHCDdGKhQetqZn5BQ&start=10&sa=N&bav=on.2,or.r_gc.r_pw.&fp=80a9548917d021a&biw=1920&bih=878 I understand I need to get more links pointing to the site and page itself. My idea was to do a 301 redirect from the occupational health page to the homepage and add occupational health content to the homepage as ultimately they are an occupational health service supplier. Was hoping to get anyones thoughts on the issue. Thanks in advance Shehzad
Technical SEO | | Gareth_Cartman0 -
Website Structure - What works best for passing the Link Juice?
As most people know it's usual that the main menu is after the top right small links in html. My questions are: What is more important for google or how does google tell which link is more important than the other to pass juice on? If the top right links are in front of the main menu in html would they get more link juice than the main menu? Should i focus in working on better html structure but still keeping the same look ( reverse the html code but keep the same look through css)? Any suggestions?
Technical SEO | | mosaicpro0