Guidelines for keyword-targeting and link building?
-
Hello,
Every month, I set a goal of targeting 10 - 15 relevant keywords for my website.
I then attempt to boost my site's rankings for these terms through a combination of content writing and white hat, non-paid link building.
My question is: Are there general guidelines for keyword-targeting and backlinks?
Is it healthy to target 10 - 15 different keywords (or more??) like this per month?
-
There has never been anything like this from Google - they will never give numbers, but the general rule of thumb when link building is to not just use target anchor text. Use things like "Click Here to see more", "Click for more information", the website URL, your name, etc. and add in the odd keyword based phrases now and then.
Target key phrases too much and you will undo any good work you have done.
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How much time wait to do Link Building to a new page?
We launched a new page 2 weeks ago, and we want to know how much time should we wait to do Link Building and how many links should we try to generate to not get penalized by Google. Thanks! EDIT: Thanks to all for you answer! Very helpful!
Link Building | | carlostinca0 -
Link building for a non-linkable site?
Hello, I am trying to zone in on a link building strategy for a non-linkable site. What I mean by non-linkable is I have a construction site. It's a family owned and operated small business. Our clients are farmers and older people usually. We go do a job, do it right the first time, and leave. Basically even if a couple of people who link to me for some weird reason, this is no way in the realm of 6,000 that my main competition has. I have tried to get as many quality citation resources as possible by using get listed, and white spark. My domain authority is only 16 though, so I must be able to increase this somehow. I have listed with Google +, Bing, Yahoo and every other major citation I could find. So now with trying too increase links with other ideas. I read somewhere to donate to charitable organizations, but if they link back to me as a donor, in an unrelated field, isn't that spammy like? So a construction site donating to a disease website, and then getting a backlink in return, does that look weird. It just seems like there are so many rules that I do not want to mess something up. I do not want get spammy links, but not sure if citations count as links so I am doing a win-win thing? Thanks for any tips Chris
Link Building | | asbchris0 -
How do I find and can I trust link building companies
I'm finding it hard to build quality links. I don't want to employ a link building company as I can't find anyone I can trust. I also don't know what is a realistic rate of pay for link building work.
Link Building | | mark_baird0 -
Link Building
Guest blogging, guest blogging, guest blogging. Since I started my career as a "brand manager" I've heard the term "guest blogging" at least a million times. So I've put a fair amount of energy into it and for a long time it worked beautifully, still is in many ways. However, in the last month or two nearly every blog I have contacted about guest blogging has said that "due to an increase in guest blogging request we are now charging a fee of x" so on and so forth. Doesn't paying for links put you at great risk for being deindexed? And can't bloggers get in trouble for this as well? Do they not know, not care or think it doesn't apply to them? And if it's a sponsored post, say I send them $100 of free product and pay them $100 to do it, isn't that just hiring someone to talk about my brand? Why would google punish me for that? Anyway around it? Thank you so much! I look forward to your suggestions/advice/criticism.
Link Building | | WNL0 -
Should I become a regular contributor to help my SEO link building?
I've been offered the opportunity to contribute to a blog as often as I want and have a link included at the bottom of each post. Will this be much help to me in my link building SEO campaign? As I understand it more links from different root domains are what really count? So 20 links each from a different site is more valuable that 20 links from one site? Should I take up this opportunity or are my efforts best spent elsewhere?
Link Building | | SamCUK0 -
LINK BUILDING - Does it really matter if the link is not relevant?
Hi guys, I have just done a lot of link buillding and I thought I am just going to link build and I am not going to go after RELVANT links. I have property/real esate website and I have been any kind of link builidng and I have noteced some good increases in rankings.. So my questions is; Does it really matter if the link is relvant to property or real estate if I have got ranking increases? Or will it later harm my site?? Thanks Gareth
Link Building | | GAZ091 -
Link to those that link to you? Worthwhile?
We have thousands and thousands of sites that link to a domain we are working on, many with low page authority and high domain (bloggers, forum posts, etc). Has anyone experimented with linking to the pages that link to you (not from your site) but from other means in an effort to boost their quality? I'm not sure what method we would use, maybe some relevant blog comments or social votes. But curious if this could be an effective method.
Link Building | | iAnalyst.com0 -
Link Building Question
Hello, Here is my situation - i'm number 10 for a moderate keyword and i want to rank higher . Using the Open Site Explorer i studied the links of 12 competitors and noticed the following : There are only 2 sites that are doing 100% white hat - one of them is on first page only because has a big,big domain autority, the other because is a brand name. The rest of my competitors are on first page using directory submissions (i discovered 200+ directories - and not counting those that are not indexed.), buying links (for ex check these 2 :http://www.dentistsburbank.com/links , http://www.dentistinaustin.com/links/ - there are 50+ more sites like this), spam forums and article submissions. For my site i tried to get only quality links, tried link bait, quality articles - etc(and this for more that 18 months). Unfortunately it seems that my efforts are not enough(seems that links from military.com are not enough to beat 200 low quality directories) and i want to ask the community what should i do. Shall i invest in directory submissions (it will cost around $1500) ? If not in directories in what shall i invest the money ? Are there any companies able to create successful link baits ? Shall i report the paid links hoping that Google will take action ? Any other ideas 🙂
Link Building | | allyteal0