Backlinking / Link Building Services

[ba_seomoz]

Hello,

Our site is struggling organically and one of the key factors (not surprisingly) is a lack of backlinks.  We have hired a content writer and are working on a content strategy to generate quality, relevant backlinks.  But this is more of a long term project.

After reviewing backlinks to our competitors' sites, it seems clear that they are using agencies or services to generate backlinks (most coming from low quality sites).  I'm aware that this isn't a good long term strategy (although it seems to be serving them well at the moment).

I was hoping the community could provide some insight on products or services out there that provide "safe" backlinking strategies.  I don't want to do anything that is going to harm us in the future.  I've read a bit on the hoth, and it seems fairly safe and potentially effective, but it's hard find much objective advice on the topic.

Any insight is much appreciated - thanks in advance!

Jason

[bronxpad]

Hello Jason,

I understand where you are coming from. I was in a similar boat. My site is under a year old and I am in the Real Estate industry which is extremely competitive online. My tactic is multifaceted.

1. Write Great Content
2. Market site & Content on all social media platforms
3. Host or Sponsor a local event and then write a press release and send to your local reporters.
4. Blog like crazy, Google loves fresh content
5. Make sure your internal link structure is set up properly.
6. Network with other local websites
7. Guest Blog on similar sites as yours
8. Pay Per Click Campaign is a good temp option
9. Focus on Conversions, better 10 visitors and 7 sales than 1000 visitors and no sale.
10. Be patient, SEO is a long term commitment.

I hope this helps. Good Luck

[RobertFisher]

Jason,

This is the first I have ever seen a question like this... - no we all have asked it. Here is my take:

First great content will win - yes you can do the other stuff in the short term but it may cost you long term.

Some of the link building others do is simply directory after directory. If you find industry specific it can be a bit better at times. (Legal blogs with links to sites, etc).

If you want instant pay for Yahoo Directory and Best Of the Web.

Use a service like BrightLocal to check your local citations, etc. This is very helpful. Very helpful. Make sure where you can you use every local resource available. Local SEO is important.

Great links can come from Infographics and videos, think about it.

In the end, content will rule the web. Give the searcher something original, insightful, etc.

Hope it helps