Large number of new web pages to launch in bulk or to stretch over longer time?
-
We are going to launch about 60.000 new web pages under one established domain (google pagerank 6), which currently has about 30.000 web pages. So web pages will triple.
New pages contain keyword variations of existing pages with pages targeting specific niches. All pages with unique and useful specific content for visitor. All pages heavily interlinked among each other.
Would you recommend to stretch launch of new pages over some time period, or do you see no problem to launch them all on one day?
In about 3 months we plan to launch another 180.000 new web pages.
Thanks.
-
If you have done this you might make a lot of money.
-
thanks.
understand your doubts.
indeed it was expensive to create and especially to update great part of the content every year.
-
You might surprise me and have high quality content for these pages... but for the volume of pages that you are talking about I think that it would be really hard and really expensive to have content that will survive.
That's about all I can say.
-
Have chosen on purpose a lower search volume example.
I have destination pages with facets of different leisure activities possible at the destination:
golf hotels USA
tennis hotels spain
while the above certainly have search volume, where to draw the line if you have detailled content on facilities of leisure activities at the hotel.
-
"hotels new york table tennis"
"hotels boston table tennis"
Just being honest. These sound like spam to me.
If you have 1/4 million pages of this stuff my money is on your site getting toasted.
-
Excellent. We have lots of proprietary content,
I am getting a bit side-tracked now, but if you have a minute I would really like to hear your opinion, as your comment touches my principal doubt, which I posted here a week ago, but did not get any good response.
Shall I provide facets of category pages for as many facets as I can provide unique content and benefit for visitor?
I plan to launch about 30 facets for each destination page. All unique content. All useful for visitor, but I am not sure if I should limit to less facets. Is 30 facets OK as long as they are unique and provide value? If I should cut out facets based on low search volume, where to make the cut?
To give an example, for a good ranking hotel site, should I create (among 30 other facets) facets like "hotels boston table tennis", "hotels new york table tennis", if I have unique proprietary content for these pages, despite relatively low search volume?
-
New pages are mostly just 2 clicks from my index page.
Here is the way I view 1/4 million pages.
If you have 25 links on your PR6 homepage - each hitting one of 25 category pages, then each category page linking into 100 subcategory pages and each of those linking into 100 individual pages. That's what it takes to get 1/4 million pages on a site with each being three clicks down.
If your homepage is a very strong PR6 then you might have a chance with such a content structure. If it is a weak PR6 then I think that you will need more links into the category pages or deeper.
If all of these links are from internal pages of your own site you might see a bit or rankings decline on your site's historic pages.
Do you think new pages could harm ranking/indexing of my existing destination pages?
YES. If these pages are thin content or have heavy page-to-page duplication it can trigger a Panda problem for your website. This can result in a site-wide ranking reduction.
I know people who have lots of pages built from commonly used geographic databases such as GNIS and their sites have been hit. Probably because they have a common template with different fields of data inserted. Their page get indexed, rank for a while and then they see a huge rankings and traffic drop. Historic pages suffer along with the new pages.
-
EGOL, thanks a lot. Again excellent advice.
Do you think new pages could harm ranking/indexing of my existing destination pages?
Would you launch the first 60.000 pages on one day or rather stretch time period?
New pages are mostly just 2 clicks from my index page.
Also have to clarify that we have have about 30 language versions in same domain, so under 10.000 pages finally per language.
Domain authority is 58 with 358 linking root domains (without any link building).Frankly I doubt we will get in a natural way lots of deeplinks as in the past 95% of our links were going to our index page, but will now consider to plan some active link building after launch.
-
In a span of three months you are going to go from 30,000 pages to 1/4 million pages. If these pages really are unique, genuine content with minimal duplication - not cookie cutter pages - then you have a chance that they will be indexed and stay in the index -- if and only if your website has enough linkjuice.
To get these pages indexed you will need many powerful links connecting deep into the mass of new pages to send spiders in and force them to chew their way out through the unindexed pages. These links must be permanent. If they are not then google will not spider these pages very often and they will be forgotten and drop from the index.
For 1/4 million pages you will need at least a couple hundred links from PR4 or better pages (each without a lot of outbound links) to supply enough spider action to get the new pages indexed, hold them in the index and make them competitive. So, be sure that your plan to enlarge this site will have that.
-
The New Yorker has a famous cartoon with two dogs on a computer that said 'no one knows your a dog on the internet', unfortunately Google would rather everyone knew. What I mean by that is a carefully concocted strategy may not be rewarded with large SEO value initially, as Google prefers the slow and steady approach. That's not to say that you may be contributing unique content that your industry is badly in need of. But ranking Amazon in Google's eyes would be a time consuming effort in the public domain, not one that launches completed and ready, unless of course you are a big brand. But if the content is meant to be interpreted as a complete set then I don't see any harm in launching all at once, a website launch, or campaign would be a good example.
-
Jonatahan, Tommy thanks for the comments.
To clarify. Pages are destination pages for travel related ecommerce site.
Faceted navigation type sub pages for existing destinations, but with lots of unique content for each facet.
My concern was that I did not want to raise any kind of alarms with google where triplication of number of webpages under one domain from one day to another may raise flags for appearing unnatural or manipulative.
-
Hi,
I think it depends on what kind of pages are you launching. Product description pages? Blog articles? If it is product descriptions or similar pages, I would launch all of them at once so that your pages will get crawled earlier and indexed earlier. If it is blog articles, I would strectch them over a period of time since Google loves fresh contents and by stretching the period, you will have 2-3 fresh article posted everyday. SWEET!
-
I think it could depend upon your long-term plan for these pages. If it's all original, useful content as you say, then I can't see any negative effects of launching it all at once. The problem could come more in how you plan on promoting these pages and how many of these pages are going to be important pages within your website. If there are key pages, depending upon the team and resources that you have to promote these pages, you might consider releasing them over time so you don't have a glut of content sitting there without promotion in social media/PR/link building efforts because you don't have enough people-power, time, or money to get the word out about it all.
On the other hand, if your plan is just passive, receiving long-tail search traffic as the search engines work their way through all of that content, then why delay?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How I improve my ON-PAGE?
Hi, My Tech related site zophra is not rank in google properly and traffic is not increasing. I think my website on-page is not suitable according to google algorithm. Kindly help me if anyone knows about on-page.
Intermediate & Advanced SEO | | igaoevale0 -
Magento 1.9 SEO. I have product pages with identical On Page SEO score in the 90's. Some pull up Google page 1 some won't pull up at all. I am searching for the exact title on that page.
I have a website built on Magento 1.9. There are approximately 290,000 part numbers on the site. I am sampling Google SERP results. About 20% of the keywords show up on page 1 position 5 thru 10. 80% don't show up at all. When I do a MOZ page score I get high 80's to 90's. A page score of 89 on one part # may show up on page one, An identical page score on a different part # can't be found on Google. I am searching for the exact part # in the page title. Any thoughts on what may be going on? This seems to me like a Magento SEO issue.
Intermediate & Advanced SEO | | CTOPDS0 -
SEO time
I wanto to be in the top of the google search. I am usiing a lot of SEO tools but... I have done it during one month. Do I have to wait more?
Intermediate & Advanced SEO | | CarlosZambrana0 -
I am launching a new site, what I need to know about backlinks
Hi 🙂 soon I am launching a new site. It will be focused on topics: Android, smartphones, reviews etc... First I will buy a good looking WP theme, it will be responsive theme. after that when I set up all in theme, after that I will start writing. I will try to write interesting and good content.... This content I will share on my pages: Facebook, Twitter, Google+ and Youtube. So only remains, how to get good backlinks ? good backlinks for Google ? Blog commenting is not good, right ? Writing on relative forums and posting links as source of that information ? Contacting other relative sites for sharing my content ? Am I missed something or not ? In your opinion, which is the best way of getting good backlinks ? And what is the best solution in the beginning, because no one will know my site because my site is new. Thank you 🙂
Intermediate & Advanced SEO | | Ivek990 -
Consistent Ranking Jumps Page 1 to Page 5 for months - help needed
Hi guys and gals, I have a really tricky client who I just can't seem to gain consistency with in their SERP results. The keywords are competitive but what the main issue I have is the big page jumps that happen pretty much on a weekly basis. We go up and down 40 positions and this behaviour has been going on for nearly 6 months.
Intermediate & Advanced SEO | | Jon_bangonline
I felt it would resolve itself in time but it has not. The website is a large ecommerce website. Their link profile is OK in regards to several high quality newspaper publication links, majority brand related anchor texts and the link building we have engaged in has all been very good i.e. content relevant / high quality places. See below for some potential causes I think could be the reason: The on page SEO is good however the way their ecommerce website is setup they have formed a substantial amount of duplicate title tags. So in my opinion this is a potential cause. The previous web developer set-up 301 redirects all to their home page for any 404 errors. I know best practice is to go to the most relevant pages, however could this be a potential issue? We had some server connectivity issues show up in webmasters tools but that was for 1 day about 4 months ago. Since then no issues. they have quite a few 'blocked URLs' in their robots.txt file, e.g. Disallow: /login, Disallow: /checkout/ but to me these seem normal and not a big issue. We have seen a decrease over the last 12 months in Webmasters Tools of 'total indexed web pages' from 5000 to 2000 which is quite an odd statistic. Summary So all in all I am a tad stumped. We have some duplicate content issues in title tags, perhaps not following best practice in the 301 redirects but other than that I dont see any major on page issues, unless I am missing something in the seriousness of what I have listed.
Finally we have also do a bit of a cull of poor quality links, requesting links to be removed and also submitting a 'disavow' of some really bad links. We do not have a manual penalty though. Thoughts, feedback or comments VERY welcome.0 -
Outreach to bloggers for product reviews. All at once or stretched over time?
We have identified about 150 bloggers in our niche worldwide and want to send them a free product sample for a review on their blog. From former similar promotion we know that actually the vast majority will accept. Would you send the proposal at once to all bloggers or just contact lets say 5 per week over 6 months? Do you think it is better to vary the products to be reviewed instead of sending all the exact same product model? Not sure how bloggers will like it if they notice that we made the same proposal to every blogger and that on all blogs in our niche about the same time suddenly reviews of same products appear? Any thoughts?
Intermediate & Advanced SEO | | lcourse0 -
Could a HTML <select>with large numbers of <option value="<url>">'s affect my organic rankings</option></select>
Hi there, I'm currently redesigning my website, and one particular pages lists hotels in New York. Some functionality I'm thinking of adding in is to let the user find hotels close to specific concert venues in New York. My current thinking is to provide the following select element on the page - selecting any one of the options will automatically redirect to my page for that concert venue. The purpose of this isn't to affect the organic traffic - I'm simply introducing this as a tool to help customers find the right hotel, but I certainly don't want it to have an adverse effect on my organic traffic. I'd love to know your thoughts on this. I must add that in certain cities, such as New York, there could be up to 450 different options in this select element. | <select onchange="location=options[selectedIndex].value;"> <option value="">Show convenient hotels for:</option> <option value="http://url1..">1492 New York</option> <option value="http://url2..">Abrons Arts Center</option> <option value="http://url3..">Ace of Clubs New York</option> <option value="http://url4..">Affairs Afloat</option> <option value="http://url5..">Affirmation Arts New York</option> <option value="http://url6..">Al Hirschfeld Theatre</option> <option value="http://url7..">Alice Tully Hall</option> .. .. ..</select> Many thanks Mike |
Intermediate & Advanced SEO | | mjk260 -
Leveraging interest on a popular blog post, with a new, expanded page on the subject...
On a wordpress site, I have one blog post that performs extremely well for Adsense revenue. But the post is getting older and older, and requires me to place some updates into the article from time to time. It's a blog post, but really feels like more of a reference types page (it's about stocks in a particular industry). Now that I see so many people landing on this page through search (#1 for the term), I'm thinking I really should really develop this information further, and make a reference page out of this information and keep it updated, with a link to it from the nav menu. However, I don't know if it will be bad to have both the reference page and the old post page trying to rank for the same keyword term or not? (They won't be duplicate content, the new page will just the same topic rewritten and expanded). Is that something I can get penalized for? I'm getting very good income off of this existing blog post and don't want to mess it up, but I also know that only keeping this info on a post that's getting older and older is not a good long term plan, and I need to pounce on the interest in the subject matter. So, I see these options: 1. Create the new expanded page, and let Google sort it in the SERPs. 2. Create the new page and redirect the old blog post to the new page. That just doesn't seem right to remove access to my old blog post, though. Which of these is the right thing to do, or is there some way I'm not thinking of?
Intermediate & Advanced SEO | | bizzer0