Question about Google Keyword "match type."
-
When using google keyword tool what type of match type do you find most helpful?
broad, exact match, phrase?
I know they all have their own benefits, but if you just want to test out which term gets more searches I'm not sure what the difference is between the exact match and phrase.
Thanks!
-
This is an excellent illustration Marisa. Very good description, and I totally agree on the modified broad match.
-
Good catch Marisa. Yes, you are correct.
-
I may be misunderstanding you, but I think the keywords "widgets extra large" or even "widgets white extra large" would be triggered with modified broad, not phrase match.
-
My favorite is modified broad match and my least favorite is regular broad match. Modified broad allows for the most variety in searches without returning results that are irrelevant the way regular board match does.
Our main keyword is "embroidered patches" so here is an example
[embroidered patches] - returns only "embroidered patches"
"embroidered patches" - could return "embroidered patches for uniforms"
+embroidered +patches - could return "patches embroidered onto hats"
embroidered patches - could return nicotine patches (useless)The bottom line is that broad match will get you the most traffic, but a large amount will be irrelevant.
Exact match won't get you as much traffic, but most of it will be high quality.
I personally think modified broad and phrase are the best balance. -
Hi Noah's Dad,
The phrase match is that if someone enters additional words before or after the keyword.
Using exact match means that your keywords are targeted more precisely than broad match or phrase match.
Dmitriy
-
I personally prefer using [exact match] instead of "phrase match." The difference is that with exact match a search for [extra large widgets] would return an ad for [extra large widgets] but not for "extra large widgets on sale." Conversely, if your campaign (and I'm making the assumption we are talking about paid ads) was set to be triggered for "extra large widgets" as a phrase match, your ads would be triggered for both "extra large widgets" and "extra large widgets on sale" plus many other variations, like "widgets extra large" or even "widgets white extra large" I use exact match because it gives me tighter control over my ad spend. However, this is with a keywords set with which I am intimiately familiar. If I was launching new campaigns for things I didn't know as well, I'd definitely use some phrase matches until I started to see what's really working and what isn't.
Hope that helps a little!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords. Who to trust.
Hello, I'm baby and family photographer. I have done my keyword research. Used Keyword tool. According to the research tool it says that highest local search traffic for baby market would be keywords like cute babies, baby pictures. I asked many of my clients what they would enter in search box if they were to look for baby photographer. Pretty much everyone has said that there would be some form of photographer word in search term with baby word. So like baby photographer, photographers, baby photo studio etc. Unfortunately these type of terms are under 10 searches per month. I have only two relevant pages to target these baby keywords. I'm really wondering who actually uses terms like cute babies, baby pictures. I have a feeling that those searches are made by like photo agencies, newspapers, stock libraries etc. I don't think mum who looks for photographer is suing these search terms. When you do your research, do you take in account metrics or go by more human element and try to look at it from clients perspective. What they would be searching for? Thank you guys, Just don't want to mess up with this and make sure I do the right thing.
Keyword Research | | A_Fotografy1 -
Google and connector words
Hello and straight to the point, How does google treat connector words (the, in, on etc) in relation to keywords ? For example if people are searching for "hardware sydney" but the content on the page uses the phrase "hardware in sydney" does this make a difference to the way Google views the page content? Cheers David.
Keyword Research | | techdesign0 -
How do you check keyword rankings for your sites?
The other day I used Rank Tracker form SEO PowerSuite and SEO small tools ranking checker http://smallseotools.com/keyword-position/ to check a keyword ranking. Both said that my clients keyword is not in top 50, but when I used Rank Tracker from Moz.com it showed that my client's keyword ranks #30 ! What's the tool that works for you all the time and is 100% reliable?
Keyword Research | | vitaliykolos1 -
How to do keyword research for a specific webpage
Kindly let me know how to do keyword research for a specific webpage and what is the process.
Keyword Research | | AlexanderWhite0 -
Thoughts on exact match domains to keywords? If your domain isn't an exact match, do you recommend buying another domain and getting a 301 redirect?
Thoughts on exact match domains to keywords? If your domain isn't an exact match, do you recommend buying another domain and getting a 301 redirect?
Keyword Research | | Kflo0 -
Page keywords
How many keywords should the home page of a Real Estate site be optimized for?
Keyword Research | | bronxpad0 -
Keyword management - where do i start?
Hi all, i am a starting out SEO. I have recently been browsing our keyword rankings report and noticed that we are very low down on some quite key search terms. I therefor want to focus over the next few weeks, on bringing us up the rankings for these specific terms. Apologies if this is a very basic one, but**,.... I dont know where to start!** I would be very interested if anyone can give me some advice on a plan of action. What actions should be in my action plan? For example, if i wanted to improve our rankings on the following: English school in malta Learning english in malta English classes in malta
Keyword Research | | Exp0 -
Supporting arabic keywords
i am trying to start add arabic keywords to my campaign and its not working , can you help me on this ? thanks in advance
Keyword Research | | omarfk0