On-page Keyword Optimization
-
So I have created a page for the term "denver buick" but the next largest search term is for "buick denver." Should I create another page focusing on this keyword, or optimize one page for both? It's hard to come up with unique content since they are the basically the same term.
But most importantly, if I make this new page, how do I incorporate it into the site architecture?
Thanks!
-
That's good advice. I may have over-optimized just a tad
-
I always recommend to clients that they write the content naturally and forget about keyword usage altogether. The more informative and compelling the content is, the more likely it is to generate links, and usability should be your primary concern too. Over-optimisation can also have a negative impact upon on rankings too, so just keep it natural.
-
Thanks Paul, just the answer I was looking for. I may throw the variation on the page as well as I have only used the original term so far.
-
Perfect, I'll make sure it's optimized correctly. How much is too much when it comes to keyword usage?
-
Paul is right. If you did it effectively, it should already be optimized for both "buick denver" and "denver buick". Google can pull those broad keywords together as long as they're frequent enough (no stuffing!) and close enough together. It's almost essentially the same thing (both keywords).
-
I wouldn't recommend creating a second page, as it's going to serve the same purpose and feature very similar content.
I would say you should spend your time on the existing page, if it is optimised well for 'denver buick' then chances are it will rank for the slight variation too anyway.
Paul
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I optimize my online directory website?
I am starting a directory website. The biggest issue that I am having is trying to figure out which keywords to use and how to optimize for them. I am using Wordpress and we have overall category pages, such as Hair & Beauty. And then we have filters for users to reach subcategories such as, Skincare. My problem is that these subcategories are not actual pages, when the filter is used it just returns businesses within that category that have been marked to show for that filter. The URL doesn't change or it doesn't take you to a new page. So, I am trying to determine how do I optimize for my subcategory keywords if these aren't technically pages?
Keyword Research | | JazSimmons0 -
I have two keywords. If I combine them do I get credit for both keywords?
For example I have a keyword - IPA Beer, and I have a keyword - IPA Beer Kit. If I use the keyword IPA Beer Kit will I get the benefit of the IPA Beer keyword as well as the IPA Beer Kit keyword? Hope this makes sense. Thanks in advance for the help!
Keyword Research | | brewngrow0 -
Any keyword tools to do this?
Hi, I'm looking for a tool which can pull keyword idea data from Google Keyword Planner at landing page level for multiple URLs at once. Right now with Google Keyword Planner you can only manually do one URL at once. Which will give you 800 keywords. I'm looking to pull landing page keyword ideas for about 10 URLs at once, so in total i should get about 8,000 keywords. Any tools which can automate this with Google Keyword Planner? Cheers.
Keyword Research | | jayoliverwright0 -
How to determine if you have same site pages competing for rankings?
One of my client's sells career assessment tests / personality tests. The site includes a shop with detailed product pages for the tests and also has lengthy informational pages describing the science behind the different tests, etc as they are pretty indepth and hard to understand for someone who is new to them. The site also includes a blog that has 500 or more posts, all career related... some of them referencing products. My concern is: We'd like the product or information pages to rank for SERPs. Some of the blog posts are ranking instead for their top target keywords. My question is: Is there an easy way to determine which pages on a site are competing for the same keyword? And what is the best way to correct this issue and ensure the correct page gets targeted? I was thinking adding a noindex to the pages would be the best way. Advice is greatly appreciated!
Keyword Research | | dogstarweb0 -
Price Comparison Website And Keywords
I run a price comparison website for a small niche at http://cdkeyprices.com I am targeting keywords for the specific products I am comparing the price/merchants on. On a typical page I would have a price column, product name, the merchant and a buy button. Buy button is affiliate linked to the merchant. The product name in the product column is the name from the actual website I am tracking. As such, my keyword was appearing sometimes up the 30 times. I've took it down some months ago but was wondering if this was a bad move. I was concerned Google would think I was stuffing the keyword. I've only just gotten into SEO the past few months so was not able to see any changes. Should i put the product column back up or would it be considered over optimization?
Keyword Research | | MrPenguin0 -
Meta Keywords Dilution?
In general, does having a large number of meta keywords listed in a page's meta keywords line dilute effort? On other words, should I focus on optimizing for 1 or 2 keywords per page to keep my efforts focused and increase the probability of ranking better for those 1 or 2.....or should I put down all the keywords I would "like" to rank for? Thank You
Keyword Research | | NiallTom0 -
How do I balance conflicting keyword research tools?
We've been using Wordtracker for years to find viable long tail keyword options. Lately, we've begun to doubt the true usefulness of this tool. We have implemented good optimization efforts using relevant keywords that Wordtracker suggests as reasonably well-searched with relatively low competition. Even when we rank well for these words, we get no traffic for them. Subsequent checking of these words in Google AdWords reveal that Google has found no searches for these words at all. Suspicious, we've begun cross-checking our keywords in AdWords and the Moz Keyword Difficulty tool. But now I keep getting contradictory reports. For example, a keyword I recently checked reported thus: In Wordtracker: high competition and low search In AdWords: high competition and decent search In Moz: only moderately competitive Who do I believe? How do other people weight the opinions of the various keyword research tools?
Keyword Research | | MackenzieFogelson0