What do you do with indexed pages that you can't find any keywords for?
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You know those pages that you really need to have for your site that most people get to through the nav bar or maybe internal linking, but never through organic search?
The ones where you can't find any applicable keywords with volume or even just a keyword with no volume data that just shows up in the Google autocomplete or People Also Search For.
What's the better option?
- just not optimize the page for any keywords at all, but have Title Tag/Meta Description optimized for CTR just in case
OR
- optimize the page for a very loosely applicable keyword even though it's a a bit of stretch or longshot
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I think that optimizing for a specific keyword or keywords is sort of out of date
I think this piece of content is excellent regarding this topic. Keywords obviously matter but not in the same way most people think they do.
https://www.getcredo.com/content-keyword-topics/
Also please pay attention to what Cyrus is written below this post.
https://moz.com/blog/7-advanced-seo-concepts
to answer your question definitely optimize all titles open graph etc. if that's what you're asking and yes do conversion rate optimization
Title Tag/Meta Description optimized for CTR just in case
YES
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