Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
PPC question for the experts
-
I know this is paid search but since Moz had a section for it, I thought it would be ok to ask.
According to: http://support.google.com/adwords/answer/2497836?hl=en
Broad match modifier
+tennis +shoes
Ads may show on searches for
tennis shoes
buy tennis shoes
best shoes for tennisAds won't show on searches for
running shoes
tennis sneakersI'm using (for a client) +wedding +photographer. It should show on
-
wedding photographer
-
hire a wedding photographer
-
best wedding photographer in dallas
It should not show on
-
photographer in Dallas
-
become a photographer
-
dallas pictures
But it is. Why would this happen? Isn't that exactly what it says it won't show up on?
Also, Google writes:
Don't leave space between the plus sign (+) prefix and the word you're modifying!
•Correct: +leather +shoes
•Incorrect: + leather + shoes
•Incorrect: +leather+shoesYet the client was told by Google the opposite. "I spoke with Google and they confirmed that the space after the plus and before wedding (“+ wedding”) would notrequire “wedding” to show up." How on Earth does this reconcile or make ANY sense?
ETA: This is fairly clear to me:
Be sure there are no spaces between the + and modified words, but do leave spaces between words. The right way to do it: +formal +shoes. The wrong way to do it: +formal+shoes.
-
-
The correct keyword is +wedding +photographer. No space between + and keyword. acquisio has a great broad modified keyword generator tool. Just paste your list of keywords into a box, and it will export a list with a + before each keyword.
-
When an AdWords support rep says something that contradicts the AdWords Help documentation, it's hard to know what to believe. I usually point the contradiction out to the AdWords rep, and they will sometimes do more research to verify for me.
This sounds like expanded broad match to me: http://www.wordstream.com/expanded-broad-match
-
I just read your question again and noticed that you also included the article in your question. Sorry about that
-
Hi Matt,
The correct way to do it is leave space between each keyword.
+wedding +photographer.
This article via Google Ads should answer your question: http://www.google.com/ads/innovations/bmm.html
-
Yes, we have a full selection of negative keywords but the issue is whether it should be
+wedding +photographer
as it says on their website
or
+wedding+photographer
as the Google rep told my client, who I'm sure by now thinks I'm a confused fool costing him money.
-
Do you have negative keywords on keywords you don't want to show. Negative keywords play a big role in what keywords the ad should show up for.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Find Competitor PPC Keywords ?
Can anyone suggest best way to find all PPC keywords of a competitor. Any tool recommendation ?
Paid Search Marketing | Sep 1, 2016, 3:18 AM | singhmahendra0 -
PPC sessions being counted as organic in GA
I am coming across a very frustrating phenomenon in one of my PPC campaign reporting. In short: I believe that GA is counting some of my PPC sessions as organic (not provided). Has anybody come across this before? I believe they are being counted as organic because of the following: the website is brand new and does not rank for anything but their branded terms the few keywords showing up in GA are the terms we target our PPC towards the amount of sessions of Paid Search (in channels) and AdWords sessions don't match up (The number of actual PPC clicks is substantially higher than the Paid Search sessions) PPC clicks and sessions don't even match up in the AdWords part of GA GWT shows 0% CTR for any non branded terms Tell me I am crazy, but I really don't think I am. I just don't have the hard evidence to back it up. Any help is greatly appreciated.
Paid Search Marketing | Mar 25, 2015, 4:58 AM | Rebecca.Holloway0 -
Quick Question: Anchor links on Adwords main URL?
Is it OK to use anchor links on the main URL of an advert on Google Adwords? Example: www.example.com/#example Had a little Google, and not much was returned on the topic. Many Thanks, Alex
Paid Search Marketing | Nov 17, 2014, 2:03 PM | Whittie0 -
Using the same landing page for seo and ppc
When does it make sense to create one landing page for both seo and ppc?
Paid Search Marketing | Aug 26, 2013, 3:13 PM | melen0 -
How long does it ramp up a PPC campaign?
I was speaking to a SEO the other day. He is going to be working on an ecommerce site soon. I was suggesting that he might want to augment his SEO efforts with PPC in order to be able to show some results in the near term, as it would most likely take some time for his SEO work to be showing results. His response was that while he hasn't utilized them as much, he's found that it can take 3-6 months to get a PPC campaign to really make money. I'm just curious if you guys feel that this is an accurate statement?
Paid Search Marketing | Aug 20, 2013, 7:19 PM | brettgus0 -
Can I dynamically add city name to my PPC ad text and URL based on the user's search?
I have looked into DKI (Dynamic Keyword Insertion), but have not found a solution and thought that some excellent Mozzer might be able to help. Here is the idea: We have landing pages for hundreds of cities. The local content on each of these cities changes page to page, however the keywords that we are going after are the same. So, I am trying to create a dynamic ad group that looks something like this: Headline: {City Name} {Keyword} Description: We cover {City Name} {Keyword}, get more info now! URL: http://www.website.com/{City Name} Please let me know if you can assist with this, B
Paid Search Marketing | Jul 19, 2013, 3:36 PM | Reis_Inc.0 -
What to do against competitor PPC sabotage?
This morning a competitor of ours decided to go on a PPC rampage against us. Basically our budgeting money was spent within the first hour of going live on bing. Its pretty obvious whats going on as we had a tremendous amount of clicks all from the exact same keyword within a short period of time. Obviously first step was to contact bing and they are going to refund me a credit once they go through their process, but they didnt really give me confidence about the future. It seems they may not be able to prevent this from continually happening.. ? The attacker used some sort of IP spoofing as the clicks were all from different IP's which is probably why it snuck pasted Bing. Wondering what have you guys done in the past to prevent this or combat it? Thankfully it didnt happen on google
Paid Search Marketing | Jul 23, 2013, 1:48 PM | DemiGR0 -
Cost per click on PPC
What is the best way to get a good cpc estimate other than actually running the campaign? I have had several people asking for budgets and wasn't sure how to answer. Any suggestions?
Paid Search Marketing | Feb 16, 2013, 4:32 AM | ClickIt0