WordPress redesign: using posts as pages?
-
Starting a redesign for an attorney who is currently using WordPress with an old framework that is no longer being supported, so I'm going to install a new WP and start from scratch.
The site consists of about 30 static pages (practice areas, attorney profiles, etc.) and they write about 5 blog posts per month.
I've always differentiated between posts and pages for WP sites I've done in the past, but this time around I thought it might be more clean (less files, and easier for their webmaster to make routine edits) if I just brought over the static pages as posts. However, the recent webinar on the Yoast SEO plugin mentioned using the month/day in the permalink structure for posts to avoid duplicate content issues. That would go against how I was thinking of setting it up, because I would have just generated the URL off the page title and make a separate category for "pages".
Just wondering if anyone's used posts as pages before. While this seems like it would make things easier for the webmaster, I'm not sure it maximizes potential for SEO.
Thanks.
-
Thanks for sharing. I've always built using pages as well, and the pages as posts idea was presented to me as, I guess, just a way to keep the webmaster in one place when in the dashboard. By webmaster, I mean basically a word processor. It actually sounds more confusing now, especially the idea of them forgetting to tag something as a page and having to search through hundreds of posts a few years from now.
Good reasoning, and I think I'll stick to the traditional architecture.
-
I have never built a site that way myself, but I have rebuilt a couple that were. I was specifically asked to rebuild a site that had been built in this manner because the client found it cumbersome to use. Because everything was a post just divided up by categories they had to click posts and then select the appropriate category to see the posts they were interested in.
When creating posts if they forgot to set the category, the post didn't show up anywhere on the site because all archives were generated by category. Easy enough fix once they caught it, but why bother? I don't think this is easier for a webmaster really more of a pain.
With a little training on wordpress, my clients have always appreciated the fact that when they want to post to their blog, they click "posts" and when they want to add a page to the website they click "pages." In fact, I use custom post types to handle different types of entries for my clients because that breaks it down even further for my clients and they prefer that. An example would be creating a custom post type for "properties" for a property management company. But what exactly do you mean by "routine edits"? I think of routine edits as updating telephone numbers, addresses, etc which I would think you would handle with widgets in any event.
I am not sure what you mean by "less files." As all entries whether posts, pages, custom post type, etc are stored to the posts table in wordpress there are no more or less files or tables based upon how you enter the information into wordpress. So, unless I am missing something or misunderstood your comment, there is no benefit there.
From an SEO perspective, using the structure that is built into wordpress should again be a benefit. For example the Yoast SEO plugin allows for you to template your meta titles based upon post type (page or post), although manually setting them is always best. The permalink structure allows you to have dates shown for posts, but leave them out for pages and other post types. So the added flexibility of uses posts, pages & other post types is a benefit for SEO as well.
Finally, since Google is believed to use categories and tags to determine what the content is about, you are probably losing out on a opportunity for SEO benefit by using them for site architecture.
Honestly, I think using categories to set the architecture of the site is a throwback to when wordpress was much less robust than it is now. It was a workaround to be able to divide information up in a logically fashion on a site when you had no other options. Now we do.
Good luck!
-
Hi,
I am not sure how to use the month/day in the link to avoid duplicate content issue. I should check it out. As long as you don't have any same contents within your website, then it should be easy to avoid duplicate content.
If I am redesigning the website, I would probably use pages for practice areas, attorney profiles and etc and use posts for the blog. Since the practice areas and attorney profiles are all static and wouldn't change often, I find pages to be better.
my 2 cents.
Hope it helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which of these examples are doorway pages?
Hi there, I am soon to launch a new platform/directory website, however, have a concern over doorway pages. I have read many articles on the difference between Doorway and Landing pages and do have a good understanding, however, am still very anxious that what I intend to do will be risking Google penalties. I have looked at other directory/platform websites and have noticed that a lot of them are still using doorway pages and are not getting penalised. So I was wondering if someone wouldn't mind kindly letting me know their opinion on which of the following examples are doorway pages and which are not so I can better understand what I can and cannot do? Example 1: When I Google 'piano lessons new york' and 'trumpet lessons new york' I get the following 'landing pages' in search: https://takelessons.com/new-york/piano-lessons https://takelessons.com/new-york/trumpet-lessons To me, the above pages are definitely doorway pages as they are very similar with content and text and are simply an intermediary step between the Google search and their listings pages for piano/trumpet teachers in New York. Is this correct? Example 2: When I Google 'piano lessons Sydney' I get presented with the following web page in search: http://www.musicteacher.com.au/directory/sydney-nsw/lessons/piano/ I would think that this is NOT a doorway page as the user has been taken directly to the search results page in the directory and the page doesn't seem to have been set up for the sole purpose of listing in search results for 'Piano Lessons in Sydney'. Example 3: When I Google 'pet minding Sydney' I get presented with the following two pages in search: https://www.madpaws.com.au/petsitters/Sydney-New-South-Wales?type=night&service=1&from=0&to=99&city=Sydney&state=New-South-Wales https://www.pawshake.com.au/petsitters/Sydney%252C%2520New%2520South%2520Wales%252C%2520Australia Like Example 2, I don't think these pages would be classified as doorway pages as they too direct to the search results page in the site directory instead of an intermediary page. What do you think? Thanks so much in advance for your expertise and help! Kind Regards, Adrian
Intermediate & Advanced SEO | | Amor20050 -
Splitting down pages
Hello everyone, I have a page on my directory for example:
Intermediate & Advanced SEO | | SamBayPublishing
https://ose.directory/topics/breathing-apparatus The title on this page is small yet a bit unspecific:
Breathing Apparatus Companies, Suppliers and Manufacturers On webmaster tools these terms hold different values for each category so "topic name companies" sometimes has a lot more searches than "topic name suppliers". I was thinking if I could split the page into the following into three separate pages would that be better: https://ose.directory/topics/breathing-apparatus (main - Title: Breathing Apparatus)
https://ose.directory/topics/breathing-apparatus/companies (Title: Breathing Apparatus Companies)
https://ose.directory/topics/breathing-apparatus/manufacturers (Title: Breathing Apparatus Manufacturers)
https://ose.directory/topics/breathing-apparatus/suppliers (Title: Breathing Apparatus Suppliers) Two Questions: Would this be more beneficial from an SEO perspective? Would google penalise me for doing this, if so is there a way to do it properly. PS. The list of companies may be the same but the page content ever so slightly different. I know this would not effect my users much because the terms I am using all mean pretty much the same thing. The companies do all three.0 -
Why has my home page replaced my sub-category page for set of keywords? Happened 2x in last 2 weeks for day or so only to fix itself. What is going on?
Today I noticed a really weird problem. Our LED Step Lights page (https://www.pegasuslighting.com/led-step-lights.html) has been replaced in the search results with our home page. See screenshot below. As I started to research what was going on, I noticed that this same thing must have happened on January 26 and 27 because in my Analytics I can see that our LED Step Lights sub-cat page had a sudden drop in traffic on those two days only to bounce back again on the 28th. See screenshot below. Our LED Step Lights page has had no changes in content, meta information, or anything in months. We have done no recent link building to this page in years. I don't understand what is going on. This is a popular page for us generating decent traffic. I really don't understand what is going on or even how to try and resolve this problem. I checked our Search Console. No messages. No manual web spam actions. Nothing to suggest that anything is going on except for the weird drops in traffic. Has anyone ever seen this happen before? Does anyone have any ideas as to what may be going on? serp-led-step-lights.png organic-traffic-drops.png search-console-led-step-lights.png
Intermediate & Advanced SEO | | cajohnson0 -
Is it a problem to use a 301 redirect to a 404 error page, instead of serving directly a 404 page?
We are building URLs dynamically with apache rewrite.
Intermediate & Advanced SEO | | lcourse
When we detect that an URL is matching some valid patterns, we serve a script which then may detect that the combination of parameters in the URL does not exist. If this happens we produce a 301 redirect to another URL which serves a 404 error page, So my doubt is the following: Do I have to worry about not serving directly an 404, but redirecting (301) to a 404 page? Will this lead to the erroneous original URL staying longer in the google index than if I would serve directly a 404? Some context. It is a site with about 200.000 web pages and we have currently 90.000 404 errors reported in webmaster tools (even though only 600 detected last month).0 -
Using href lang tag for multi-regional targeting on the same page
Hi, I have the site au.example.com and I ranked on google AustraliaI would like to be ranked also in Google New Zeland for the same page (au.example.com) Because they are geographically & culturally close Can I place href lang tag for both countries and present the same page The code should look like: OR should i have create a different page for New Zealand (for eample: http://au.example.com/EN-NZ) And the code will look like: What will work better or there is other solution? Hope I’m clear.. Thanks!
Intermediate & Advanced SEO | | Kung_fu_Panda0 -
Should I use rel=canonical on similar product pages.
I'm thinking of using rel=canonical for similar products on my site. Say I'm selling pens and they are al very similar. I.e. a big pen in blue, a pack of 5 blue bic pens, a pack of 10, 50, 100 etc. should I rel=canonical them all to the best seller as its almost impossible to make the pages unique. (I realise the best I realise these should be attributes and not products but I'm sure you get my point) It seems sensible to have one master canonical page for bic pens on a site that has a great description video content and good images plus linked articles etc rather than loads of duplicate looking pages. love to hear thoughts from the Moz community.
Intermediate & Advanced SEO | | mark_baird0 -
How Should I Start Using SEO For Wordpress
I want to ranked my all keywords on top 10 position but unforunately only few keywords are in top 10 position.. Now i already using some recommend plugins like Yoast, Easy WP SEO. So my main question is how should i start promoting my wordpress topic. I already submitting to social network but not getting enough traffic except Stumbleupon... I am using SEO software like SenukeX and Bookmarking Demon but still no luck.. i am not getting quality backlinks.... please help i am very frustrated... please someone give proper guideline.. every day is over by thinking the strategy...
Intermediate & Advanced SEO | | mamuti0 -
Are there any negative effects to using a 301 redirect from a page to another internal page?
For example, from http://www.dog.com/toys to http://www.dog.com/chew-toys. In my situation, the main purpose of the 301 redirect is to replace the page with a new internal page that has a better optimized URL. This will be executed across multiple pages (about 20). None of these pages hold any search rankings but do carry a decent amount of page authority.
Intermediate & Advanced SEO | | Visually0