Splitting down pages
-
Hello everyone,
I have a page on my directory for example:
https://ose.directory/topics/breathing-apparatusThe title on this page is small yet a bit unspecific:
Breathing Apparatus Companies, Suppliers and ManufacturersOn webmaster tools these terms hold different values for each category so "topic name companies" sometimes has a lot more searches than "topic name suppliers". I was thinking if I could split the page into the following into three separate pages would that be better:
https://ose.directory/topics/breathing-apparatus (main - Title: Breathing Apparatus)
https://ose.directory/topics/breathing-apparatus/companies (Title: Breathing Apparatus Companies)
https://ose.directory/topics/breathing-apparatus/manufacturers (Title: Breathing Apparatus Manufacturers)
https://ose.directory/topics/breathing-apparatus/suppliers (Title: Breathing Apparatus Suppliers)Two Questions:
- Would this be more beneficial from an SEO perspective?
- Would google penalise me for doing this, if so is there a way to do it properly.
PS. The list of companies may be the same but the page content ever so slightly different. I know this would not effect my users much because the terms I am using all mean pretty much the same thing. The companies do all three.
-
Yeah, perhaps they will all naturally rank better for each term. Thats not to say they are not ranking well now I was just in the process of optimising everything I possibly can. Thanks.
-
Personally, if the list of companies os going to stay the same, I'd keep it all to one page. Google is smart enough to see the topical similarity, and the risk of appearing spammy doesn't seem worth it.
-
it all comes down to thinking about what my target customer wants
I understand that completely.
I have found that in order to please the target customer, I must first please google. Pleasing google must be done to earn visibility.
_Added after clicking the tab... _Information behind tabs is often disregarded by Google. I would get that information visible and onto the page.
-
I like the concept of what you are saying and it all fits in with what I know from past experiences but it all comes down to thinking about what my target customer wants. When someone searches for "Breathing Apparatus Companies" as an example, logically it is pretty clear what their search intent is. My 30% bounce rate and 20% exit rate (for that page) tells me that people are getting what they need. They do not seem too want an education on what it is, making sure they get information fast and accurately seems to be more important to them. If you click the info tab I have actually added some rough info, it is just hidden by default.
Please do not take this as disregarding your answer because in most cases I would agree but a directory seems to have a different issue. What do I do?
-
I don't see these pages going anywhere. They will either be filtered from the SERPs or fall victim to Panda. They might have a couple company names on them, but other than that, there is absolutely no content.
Adding a couple paragraphs about what these products are, what they are used for, and a little more about them will make these pages more visible for the queries that you are trying for, plus many more based upon the long tail keywords in your text.
If I really wanted to attack all of the terms you are targeting, I would do it with one single page, with substantive, unique, detailed content and images about the products.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unlimited Product Pages
While browsing through my Moz campaign, I noticed that my site is pulling up unlimited numbers of product pages even though no products appear on them. i.e. http://www.interstellarstore.com/star-trek-memorabilia?page=16 http://www.interstellarstore.com/star-trek-memorabilia?page=100 http://www.interstellarstore.com/star-trek-memorabilia?page=200 I have no ideal how to resolve this issue. I can't possible 301 an unlimited number of pages, and I can see this being a big SEO problem. Any thoughts?
Intermediate & Advanced SEO | | moon-boots0 -
Drop in Indexed pages
Hope everyone is having an Awesome December! I first noticed a drop in my index in the beginnings of November. My site drop in indexed pages from 1400 to 600 in the past 3-4 weeks. I don't know the cause of it, and would like the community to help me figure out why my indexing has dropped. Thank you for taking time out of your schedule to read this.
Intermediate & Advanced SEO | | BSC0 -
Substantial difference between Number of Indexed Pages and Sitemap Pages
Hey there, I am doing a website audit at the moment. I've notices substantial differences in the number of pages indexed (search console), the number of pages in the sitemap and the number I am getting when I crawl the page with screamingfrog (see below). Would those discrepancies concern you? The website and its rankings seems fine otherwise. Total indexed: 2,360 (Search Consule)
Intermediate & Advanced SEO | | Online-Marketing-Guy
About 2,920 results (Google search "site:example.com")
Sitemap: 1,229 URLs
Screemingfrog Spider: 1,352 URLs Cheers,
Jochen0 -
Duplicate currency page variations?
Hi guys, I have duplicate category pages across a ecommerce site. http://s30.postimg.org/dk9avaij5/screenshot_160.jpg For the currency based pages i was wondering would it be best (or easier) to exclude them in the robots.txt or use a rel canonical? If using the robots.txt (would be much easier to implement then rel canonical) to exclude the currency versions from being indexed what would the correct exclusion be? Would it look something like: Disallow: */?currency/ Google is indexing the currency based pages also: http://s4.postimg.org/hjgggq1tp/screenshot_161.jpg Cheers,
Intermediate & Advanced SEO | | jayoliverwright
Chris0 -
Category Page Outranks Homepage
I have an online party store and when I search for broad industry terms: (party supplies & party decorations) I notice that one of my category pages outranks the homepage. The homepage's Page Authority is better and more external links pointing to the homepage. Is there s technical SEO problem? Why would a category page outrank the homepage?
Intermediate & Advanced SEO | | PartyStore0 -
Duplicate content within sections of a page but not full page duplicate content
Hi, I am working on a website redesign and the client offers several services and within those services some elements of the services crossover with one another. For example, they offer a service called Modelling and when you click onto that page several elements that build up that service are featured, so in this case 'mentoring'. Now mentoring is common to other services therefore will feature on other service pages. The page will feature a mixture of unique content to that service and small sections of duplicate content and I'm not sure how to treat this. One thing we have come up with is take the user through to a unique page to host all the content however some features do not warrant a page being created for this. Another idea is to have the feature pop up with inline content. Any thoughts/experience on this would be much appreciated.
Intermediate & Advanced SEO | | J_Sinclair0 -
Too many on page links - product pages
Some of the pages on my client's website have too many on page links because they have lists of all their products. Is there anything I should/could do about this?
Intermediate & Advanced SEO | | AlightAnalytics0 -
Should I index tag pages?
Should I exclude the tag pages? Or should I go ahead and keep them indexed? Is there a general opinion on this topic?
Intermediate & Advanced SEO | | NikkiGaul0