Which domain should i set up a blog on?
-
I have a client who uses a .com for there website in Australia. Were now building an external blog which will be on a subdomain.
We recently discovered they also own the Australian version of there domain name.
Should we build there blog on:
Thanks
-
The ideal scenario would be to set the site up as a subfolder however they have a site which is based on shopify so we will be building a separate site/hosting on blog.domain.com.
Unless there's a way of using sub-folder that has different hosting to the main site?
-
I am not going to comment on the .com vs. .com.au question because I don't know anything about the goals of your business.
However, the blog should be at currentdomain.com/blog or newdomain.com.au/blog (or some other folder name - probably not "blog" because that attracts robots who want to spam your comments)
If you place it in a folder then links to the blog will directly benefit your primary site, while if it is on a subdomain the benefit is fractional.
-
I would almost certainly go with the former (use existing domain) as you'll have the benefits of the blog being hosted (as a subdomain) of an existing website which presumably is receiving search traffic and has some authority.
The only scenario in which I might consider using a new domain (with the country domain) is if the client's website is very Australia-specific (such as for an Australian city, tourism bureau, etc) and having it hosted on the country domain would assist with perception from the general public.
-
If the client's target audience is based in Australia, I would suggest redirecting the .com to the new domain. So the main website would be www.newdomain.com.au and the blog would be http://blog.newdomain.com.au.
Also, I'm not sure if this is an option, but I personally prefer putting the blog in a subdirectory versus a subdomain. In this case, www.newdomain.com.au/blog/ would be ideal.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to get the most value out of an additional domain?
Hi, My company domain is wire.com. We recently also acquired wire.chat domain What's the best way to get value out of that additional domain? Wire is a messaging platform so "chat" is relevant but "wire chat" is not really a high volume term We don't have a whole lot of content, certainly no resources to build out additional valuable website Is simply redirecting traffic the only sensible to thing given the above restriction? Any technical issues to be mindful of? Thanks, Siim
Technical SEO | | Siim-at-Wire0 -
Blog.domain or domain.com/blog
My client can't do domain.com/blog because he's on wix. I'm thinking blog.domain.com. Do you have any resources for the pros and cons of this? I understand that google looks at them very similarly now, is that true for google +?
Technical SEO | | tylerfraser0 -
Specific Domain Migration Question
My company will be taking over an ecommerce site that is built to get local city/state traffic where the competition is slim to none for the given keyword. This site gets 2500+ visits per day, and we're looking to maintain and eventually grow that traffic. We would like to move that site onto our ecommerce platform which will force URL change and of every 'keyword' city/state page on the site. We're undecided whether to keep it on an unfamiliar platform that already gets traffic or to move it and possibly face the 404's or weeks of redirecting a single keyword-city/state page to another. Any advice or insight would be great!
Technical SEO | | BMac540 -
Blog RSS behind https
Hi, I'm finding our blog's RSS feed won't be recognized by various websites. The feed is on a https url. Is this the most likely problem? Thanks!
Technical SEO | | OTSEO0 -
Rel=author: Which Google+ profile do I use (personal profiles or profiles set up under company email domain)?
Since our organization uses Google Business Apps, everyone in our org has a Google account under our company's domain name. When Google+ came out a lot of our employees set up two separate Google+ accounts (one under their work email address and one under their personal email address). Some people use one account more than the other. I'm about to set up rel=author on our blog, but I'm not sure which profiles to link to: personal account, business account or the account the individual uses the most?
Technical SEO | | janrain0 -
Does Having Links on this blog Hurt or Help?
Hello, I created a wordpress blog a while back, http://plastic-bins.com/ If you go into one of the pages on the blog (for example: http://plastic-bins.com/plastic-shelf-bins/ ) you will notice a link after the text/content telling you where you can purchase the stuff that is talked about on that page. There is one link back to the e-commerce site on every category page on the blog. Does anyone know if these links will help me or hurt me in terms of ranking in the SERPS? Thanks
Technical SEO | | Prime850 -
Lots of Domains Going Nowhere - Point to a Real Domain?
I have hundreds of domains that I have purchased over the years that arent going anywhere except GoDaddy's Cash Parking system, which returns very little revenue, if at all. I wonder if it would make more sense to just point these domains to actually e-commerce sites that I own. If so, how best to take these domains and point them so that SEO credit is given properly. Most of these available domains dont have anything to do with the e-commerce stores. So not sure it would help. Furthermore, if I were to purchase new domains that were more relevant to the keywords to our e-commerce sites, how best to set them up so we can generate traffic on them and point them over to the actual domains? Many thanks.
Technical SEO | | findachristianjob0 -
Redirecting an Old Domain
One of my clients has a newish e-commerce website that was just redesigned. Part of this new marketing push is shutting down an old yahoo store. The problem is that this old store's domain has a 10 year old link in DMoz and is there fore in about 200 other directories. Is pointing that old domain at the new website going to be enough to keep all of that link juice flowing?
Technical SEO | | Simple_Machines0