Where Are My Listings??
-
Can someone please explain this to me? I'm not getting a ton of impressions organically on Google, but according to WMT many of my keywords are ranking number 1. This doesn't seem right and when I search they aren't there. This site is pretty new so I don't expect it to rank well yet for these competitive keywords. I am running AdWords, but according the help section, AdWords numbers are not included here. I attached a picture to this post. Does anyone know what's going on?
-
It's not just the "average position" that matters - total number of impressions is a critical consideration in understanding what's going on. When you've got less than 50 impressions, it means that your listing showed up in results less than 50 times, regardless of position (not all instances necessarily had a particular entry in the actual #1 position). It's not unusual for a new site or new content within an existing site to fluctuate in rankings.
Google has several algorithms - as one is run, a particular page might be placed in a certain ranking position temporarily. Then when another algorithm is run, the results could impact the original placement up or down. Over time, part of the process also includes Google varying placement in order to gauge reactions - if not enough people click on a listing in a certain ranked position, that will further impact results the next time a similar search is performed.
The key is to to focus on the longer-term experience and steadily build signals to reinforce "this page deserves to be ranked highly".
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sitemap generator partially finding list of website URLs
Hi everyone, When creating my XML sitemap here it is only able to detect a portion of the website. I am missing at least 20 URLs (blog pages + newly created resource pages). I have checked those missing URLs and all of them are index and they're not blocked by the robots.txt. Any idea why this is happening? I need to make sure all wanted URLs to be generated in an XML sitemap. Thanks!
Technical SEO | | Taysir0 -
Product Listings - is it worth indexing the whole product catalogue?
I'm working on a site that has around 500 product listings. This is for a rental company without any sort of ecommerce platform, so, there's no prices, no adding a product to a cart, etc. Also, there are no different sizing / color options for each product, so each product is the canonical version. After some restructuring, we're starting to see a lot of 404s and just some general mess. I have a couple of thoughts. My first is to just noindex each product. We hardly get any direct traffic to an individual product page, and if they land anywhere related to products, it's usually a category page. If I noindex the products, I don't have to worry about the 404s. My second is to implement the rel=canonical tag on each product to correspond to its primary category. While this is sort of liberal use of the canonical tag, I'm thinking that it could help drive more organic traffic to the category pages. Does anyone have any insight or thoughts on this? Thank you very much!
Technical SEO | | Savage-Solutions0 -
Could a dropdown list of products dilute the page content?
Hi all, On our site, due to the fact we only have some 120 or so products split across 5 different categories we have a dropdown menu that displays all of the products in the menu. Forgetting usability for a moment, my question is whether by having links to all of products appear on each and every page (because they are in the main menu), are we diluting the content on the page. For example, if I take a particular product - the main phrase I want that page to be discovered for is "perspex sheet". This phrase does appear in the H1, H2 and within the main description of the product - but, as mentioned, each of our pages has some 120+ internal links due to the menu which contain all sorts of product names that arent relevant to "perspex sheet". The Moz report does flag a Medium issue on every page due to the number of internal links. I don't know whether I'm making a fuss about nothing, or whether this does have some serious side effects. It's an eCommerce site so of course im nervous of making changes that could have an adverse affect on our rankings. I thought there used to be a tool on Moz that showed what phrases a page was optimised for but i can no longer find that tool. Any help would be greatly appreciated. Regards,
Technical SEO | | SimplyPlastic
Al0 -
How can I provide titles and descriptive text for our list of USPs on the same page optimized both for usability and SEO
I am rebuilding our website together with an agency and I am stuck with the following problem: We have a page which will provide the visitor with a quick and convincing impression why he should chose our enterprise. On this page we want to show our USPs (Unique Selling Points) each with a title and a short description. Now my preferred way of presenting those USPs would be of a list of the titles (which permits to see all USPs without having to read a lot of text) where each title can be clicked to expand the description (in case you want to know more about this specific USP) and if you click on another title the previously clicked title description will collapse and the new description expand and so on (similar to this page: http://www.berlin-city-immobilien.de/38.html - I'm talking about the list in the middle of the page starting with the headline "Dabei profitieren Sie von folgenden Vorteilen"). Since I also want to use these descriptions as on page SEO-texts I checked whether Google might not index or at least value "click to expand content" less than plain text in the body of the page and I stumbled over this article: https://www.seroundtable.com/google-hidden-tab-content-seo-19489.html. According to this article Google will definitely discount the descriptions on my page. Does anyone have an idea how to solve this problem? Either by suggesting a different way to show titles and descriptions on the page or maybe by suggesting a workaround so Google will not treat the descriptions as "click to expand text". Thank you already in advance for your input.
Technical SEO | | Benni
Ben0 -
Disavow file and backlinks listed in webmaster tools
Hi guys, I've sent a disavow file via webmaster tools. After that, should the backlinks from domains listed in that file disappear from the list of links to my website in webmaster tools? Or does webmaster tools show all the links, whether I've sent disavow file or not?
Technical SEO | | superseopl0 -
Will this affect the local SEO listings in Google?
So, I'm trying to list the same exact address across all local listings for a client. How "exact" do they all need to match in order for them to be optimized for the 7-pack listings? Here is an example of what I'm dealing with... 999 Cherry Ln #1 Dallas, TX 75238 - Address on Google Plus page 999 Cherry Ln Ste 1, Dallas, TX 75238 - Address on every other business listing Is this close enough or is this inconsistency really hurting this client?
Technical SEO | | wiredseo0 -
Will having a big list of cities for areas a client services help or damage SEO on a page?
We have a client we inherited that has flat text list of all the cities and counties they service on their contact page. They service the entire southeast so the list just looks crazy ridiculous. --------- Example: ---- South Carolina: Abbeville, Aiken, Allendale, Anderson, Bamberg, Barnwell, Beaufort, Berkeley, Calhoun, Charleston, Cherokee, etc etc ------ end example ------ The question is, will this help or hinder their seo for their very specific niche industry? Is this key word spamming? It has an end-user purpose so it technically isn't spam, but perhaps the engines may look at it otherwise. I couldn't find a definitive answer to the question, any help would be appreciated.
Technical SEO | | Highforge0 -
Best usage of rel canonical in case of pagination for content list ?
I've looked at most of the question in the Q&A who speak about pagination but didn't find a clear answer to my concern. So here is my question : On the website i work for, we have list of recipes with this info for each recipe : picture, title, type, difficulty, time and author. 10 recipes per pages and X pages for each list. Would you use link rel canonical on page X with first page as value ? (i've seen this answer in one question here)
Technical SEO | | kr0hmy
Or canonicalize to page X keeping each page of the list in the index ?
Would the content be seen as duplicate if we don't use rel canonical and just add page X in the title? Or would it be unique enough with all the infos? Thanks for your help on this !0