Optimizing for Bing
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My keyword ranking many times vary significantly from google to bing. i feel comfortable with my google rankings but many competitors that i am ranking higher than in google are much higher than my site in bing. Any tips?
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Thanks for your advice!
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For a small tip, Bing uses meta keywords in rankings(I've heard it's not a huge factor) where Google ignores it. And I noticed the meta keywords were very general and mostly one word. I would change these:
"ribbons, awards, buttons, medals, rosettes, educational, schools, recognition, horse shows, equestrian, sports, athletic, fairs, festivals, dogs, dog shows, swimming, gymnastics, track and field"
Have them more specific--right now, for example, you're telling Bing your website is about "ribbons" in general, when it could say something like "horse show ribbons", "horse show awards", etc.
Hope this helps a little!
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