How to decide on which site to 301 redirect
-
Hi there
I'd like your opinions please!
My client currently has their website at
not-very-good-url.it which has a really good link profile
they also have duplicate sites at:
much-better-brand-name-url.it and
much-better-brand-name-url.com
but both these other sites have only a handful of links in.
How important do you think a better brand url is?
And therefore do you think it would be better to 301 to a better brand URL and take the risk that the link profile will get hit? Or leave the main site where it is and 301 the other two to it?
Many thanks
-
I wouldn't take this risk unless the much-better-brand-name-url.com is an exact match domain of a high volume keyword. The only other time I would recommend making this change is if you foresee significant investment in brand building, ie. PR or other activities that will actually create a memorable brand. If you aren't investing in the brand heavily and are more reliant on keyword based traffic then I would not recommend 301ing.
Although its not typical to lose a lot of value when 301ing you do stand the chance that something could go wrong and not to mention it's usually quite a bit of work to map out all the redirects.
In my honest opinion the return on effort here is not worth the risk.
-
I would suggest 301 redirecting the bad URL to the better brand URL. If the company is based in the US, I would likely recommend using the .com over the .it (unless the .it is part of the brand name like blurt.it). As long as the 301 redirect is put in place correctly and there are no more duplicate sites, then your link profile/organic rankings should not be severely impacted.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Merging Two Unrelated Sites into a Third Site
We have a new client interested in possibly merging 2 sites into one under the brand of a new parent company. Here's a breakdown of the scenario..... BrandA.com sells a variety of B2B widget-services via their online store. BrandB.com sells a variety of B2B thing-a-majig products and services (some of them large in size) not sold through an online store. These are sold more consultatively via a sales team. The new parent company, BrandA-B.com is considering combining the two sites under the new brand parent company domain. The Widget-services and Thing-A-Majigs have very little similarity or purchase crossover; so just because you're interested in one doesn't make you a good candidate for the other. We feel pretty confident that we can round-up all the necessary pages and inbound links to do proper transitioning to a new, separate third domain though we're not in agreement that this is the best course of action. Currently the individual brand sites are fairly well known in their industry and each ranks fairly well for a variety of important terms though there is room for improvement and each site has good links with the exception of the new site which has considerably fewer. BrandA.com DA = 73 - 19 years old
Intermediate & Advanced SEO | | OPM
BrandB.com DA = 55 - 18 years old
BrandA-B.com DA = 40 - 1 year old Our SEO team members have opinions on what the potential outcome(s) of this would be but are wondering what the community here thinks. Will the combining of the sites cause a dilution of the topics of the two sites and hurt rankings? Will the combining of the domain authority help one set part of the business but hurt the other? What do you think? What would you do?0 -
New site started ranking, lost ground after 301...?
Hi everyone. So we decided to re-brand a website starting with a fresh domain and fresh website (new everything). The first 4 weeks the site was performing really well and started bringing organic traffic for several targeted keywords (small amounts, but something). Around 5 weeks later, we decided to perform a 301 Redirect from an older site we had that really hadn't changed since 2007. As soon as we performed the 301, we started loosing ground on the keywords that were starting to perform. I may help to mention that we were targeting different keywords on the new site, versus the keywords/industry that were targeted on the older site... because we were focusing on another but similar industry. Now, 10 weeks later we are still not showing up for the keywords that we were starting to make headway on in the first four weeks of starting.... any ideas why? suggestions? The 301's were performed properly. We verified them, and we check Google WMT for any additional ones that may still be out there, but try to fix them as soon as possible. We have grown the site from just a few pages to over 60+ pages in the last 2 months with unique and fresh content targetting those keywords... Thank you in advance
Intermediate & Advanced SEO | | co.mc0 -
Language Detection redirect: 301 or 302?
We have a site offering a voip app in 4 languages. Users are currently 302 redirected from the root page to /language subpages, depending on their browser language. Discussions about the sense of this aside: Is it correct to use a 302 redirect here or should users be 301 redirected to their respective languages? I don't find any guideline on this whatsoever...
Intermediate & Advanced SEO | | zeepartner1 -
Cannot 301 redirect, alternatives?
Hi, the company has changed it's name so now under a different domain. All pages have been 301 redirected on a 1:1 basis apart from the home page. For some reason IT cannot 301 redirect the old home page to the new website home page. At suggestions? Perhaps canonical it? Meantime the old home page copy has been changed to say the company name has changed and a link to the new website. Any help greatly appreciated.
Intermediate & Advanced SEO | | Richard5550 -
301 redirect or rel=canonical
On my site, which I created with Joomla, there seems to be a lot of duplicated pages. I was wondering which would be better, 301 redirect or rel=canonical. On SeoMoz Pro "help" they suggest only the rel=canonical and dont mention 301 redirect. However, ive read many other say that 301 redirect should be the number one option. Also, does 301 redirect help solve the crawling errors, in other words, does it get rid of the errors of "duplicate page content?" Ive read that re-=canonical does not right? Thanks!
Intermediate & Advanced SEO | | waltergah0 -
301 redirect via htaccess question
So, I have www.sitea.com and www.siteb.com I want to redirect SOME pages from www.sitea.com to www.siteb.com (example: www.sitea.com/plugins/wp/ to www.siteb/wp/ etc ) and the rest of any pages left, to the homepage of www.siteb.com. It is something with conditions... any help, please?
Intermediate & Advanced SEO | | jasmin280 -
Not allowing me 301 Redirect
I am trying redirect my old site to my new site, both on the same domain. For one reason or another, I am having a hard time redirecting the some of the old urls to the new site. Please let me know how I can fix this issue. Below are the following old urls that are not allowing me to redirect: <colgroup><col width="636"></colgroup>
Intermediate & Advanced SEO | | Melia
| http://www.meliacaribetropical.com/press/melia-caribe-tropical-announces-fall-promotion.html |
| http://www.meliacaribetropical.com/press/melia-international-brand-overhaul.html |
| http://www.meliacaribetropical.com/spanish/accommodations/ |
| http://www.meliacaribetropical.com/spanish/dining/ |
| http://www.meliacaribetropical.com/spanish/entertainment/ |
| http://www.meliacaribetropical.com/spanish/events/ |
| http://www.meliacaribetropical.com/spanish/flintstones/ |
| http://www.meliacaribetropical.com/spanish/gallery/ |
| http://www.meliacaribetropical.com/spanish/gallery/beach.html |
| http://www.meliacaribetropical.com/spanish/gallery/dining.html |
| http://www.meliacaribetropical.com/spanish/gallery/pools.html |
| http://www.meliacaribetropical.com/spanish/press/ |
| http://www.meliacaribetropical.com/spanish/press/melia-caribe-tropical-announces-fall-promotion.html |
| http://www.meliacaribetropical.com/spanish/press/melia-international-brand-overhaul.html |0 -
Should I 301 Redirect Old Pages to Newer Ones?
I know there is value having lots of unique content on our websites, but I'm wondering how long it should be kept for, and if there is any value in 301 redirecting it? So, for example we have a number of pages on our website that are dedicated to single products (blue widget x, blue widget y, red widget x, red widget y). Nice unique content, with some (but not many) links. These products are no longer available though and have been replaced. So I'm faced with three choices: 1. Leave it as it is, and hope it adds to the overall site authority (by value of being another page), and also perhaps mop up a few longer tail keywords. Add a link to the replacement product on these pages; 2. 301 redirect these pages to the replacement products to give these a bit of a boost, and lose the content; 3. 301 redirect these pages to the replacement products and move all the old content to a new 'blue widgets archive' and 'red widgets archive' page? Would appreciate everyones thoughts!
Intermediate & Advanced SEO | | BigMiniMan0