Does the title tag on the home page affect sub-pages?
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Hello.
I am thinking of changing our home page title tag to include our two most valuable keywords from two of our sub-pages. Would this help the rankings of those two sub-pages?
Thank you!
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Thank you for your advice and the link to the great article!
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No this will not help any other pages except the page the title tag directly correlates to. Also you only want one key term per title tag and the title tag should:
- Read like an organic sentence such as if your key term is "Boston Dining" and your company is the "Boston Harbor" your Title Tag should read to the effect of "Experience fine Boston dining at the Boston Harbor Hotel"
- If you are going to use breaks stay away from the "|" symbol as using this will cause your site to be non ADA complaint. Use dashes instead because they create a better experience for accessibility
- Do not exceed 70 characters in order for your title tag to read best across the search results.
Here is a great read over at Acumium if you want some more meat
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