Competitor Adwords Keyword Analysis
-
Hi everyone,
My company is exploring moving into a new industry, and I'm struggling a bit with where to start regarding adwords / keywords.
I'm wondering if you have any recommendations regarding a tool for analyzing what others in the space are using for keywords in Adwords (preferably including some detail regarding CPC, volume, etc...).
There appear to be several options (both free and paid). I'm just looking for what you'd consider a good product (whether paid or otherwise).
Thanks in advance and greatly appreciate any insight you may have.
Best,
Jason
-
Spyfu and SEMrush for me.
-
Thanks! Those seem to be popular options, thanks for confirming.
-
I have had folks tell me about SpyFU and keywordspy
-
I use wordstream on our team to manage our PPC efforts
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On Page Reports for Long-Tail Keywords?
First Q&A here, so take it easy on me. Hopefully this is not a dumb question. 99% of the on page reports I look at are for local keywords. I'm finding that some of the page reports get and F where they should be receiving A's. I noticed if I manage a long-tail keyword like "books in houston tx" that I get a grade based on the exact phrase as opposed to a combination of the keywords. So when I have text in the body saying "books in the Houston area" or "Houston Books" for example, instead of using my exact managed keyword, it will tell me that the keyword is not mentioned in the body anywhere. When it is, it's just not in the exact order... I'm trying to write my pages for users and I don't think the users want to hear "books in houston tx" several times. If I do a report on the same page for the keyword "books" I get an A. So this is where it gets a little in the grey area for me. I need a solid on page report for local long-tail search terms. Anyone have any advice? Is there a way I could be using this tool to better suit my needs?
Moz Pro | | AmericomMarketing0 -
Keyword data archiving
Hi all, With the limit on the keyword counts, I'm not sure how people are going about collecting data for larger keyword sets? I initially thought to alternate my keywords monthly but can't seem to archive the results. Any thoughts/suggestions would be much appreciated. Thanks
Moz Pro | | Deniz0 -
So noob while adding competitors, why i can't add sub-directory or specific url?
I try to add my competitors but failed, but there is only sub domain we can add to competitors, so how can i add a sub-directory or specific url to my competitors?
Moz Pro | | lfproseo0 -
Whats the best way to research website relevant keywords
I wanted to know the general practices SEO marketers use when initially researching and revisiting relevant keywords for a website. I use this process Brain storm a list of keywords, between me and the client Check out competitors websites & SERP's look at Google adwords traffic analyser ( mostly as a point of reference and for increased ideas) How do others do it? what process do you find works - i'm based in the Uk would be great to get a UK perspective. Obviously you can't optimise for all keywords in your list how best is it to decide on the best value or less competitive keywords? I struggle to get stats for local keywords( not enough search data) - most my clients are local businesses and have limited surrounding service areas. thanks
Moz Pro | | Bristolweb0 -
Using Keyword Difficulty Report along with OSE to calculate SEO Pricing?
Has anyone thought of or created a algorithm or Excel function that uses the results from the Keyword Difficulty Report percentage of difficulty and SERP ranking analysis set against potential client's own OSE rankings to come up with an estimated SEO pricing tool?
Moz Pro | | easystreetint0 -
Is there a way to manually update the keyword rankings tool in SEOmoz?
It appears that our keyword rankings update weekly on Thursdays. Is this the same across the board or is there a way to manually run an update?
Moz Pro | | Motivators0 -
What Anchor text is being used by my competitors and how many times?
Is it possible to check out my competitors and see how many times there back link is using the anchor text "buy widgets here" for example?
Moz Pro | | dynamic080