Using Keyword Difficulty Report along with OSE to calculate SEO Pricing?
-
Has anyone thought of or created a algorithm or Excel function that uses the results from the Keyword Difficulty Report percentage of difficulty and SERP ranking analysis set against potential client's own OSE rankings to come up with an estimated SEO pricing tool?
-
I might use the keyword difficulty tool to determine which jobs I would not want to accept - due to lack of time and staff - to attack a brutal, maybe impossible target.
I might also use it to get some idea of how difficult a job might be.
However, the best data that you might have is a chart that compares keyword difficulty of your previous clients, their relative starting point in the SERPs and the amount of money that was required to produce whatever result was achieved.
Then a variable that only you can answer is your relative effectiveness in different niches. If I was given the job of competition for "hydraulic jacks" I might know exactly how to approach that and have industry knowledge, quick resources and allies at hand - these will enable me to jump right up the SERPs. However, if I get the job of attacking "easy chairs" I might be really challenged because I don't have the same level of knowledge and support - plus the competitive landscape will be very different.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Custom Report Dates
Is it possible to run manual reports for set dates? I would like to give a current standing report to a client rather than wait a whole month.
Moz Pro | | creati540 -
How to make a Crawl Report readable?
Hi! I am trying to find out how I make my CSV report neat, so I can interprete the report. I know have a CSV report with just numbers and text all in one column. I tried the button text to columns but that doesn't work because when I do that at column A it overwrites column B in which I have the same problem! Thanks
Moz Pro | | HetCommunicatielokaal0 -
SEO Moz Rank Report
Anyone else noticing the rank reporting seems to be off? My reports are showing "not in top 50" for some keywords that my site is on page one for. Not in places listings either because I know that can throw things off! Anyone?
Moz Pro | | RickyShockley0 -
Conflict in reported link data
I have a competitor in a campaign - the campaign report shows 181 linked domains BUT - the site explorer report shows only 15 linked domains. Which is correct? And if the site explorer is correct - how do we fix the campaign report? [URL]]([URL=http://imgur.com/m9xFv][IMG]http://i.imgur.com/m9xFv.jpg[/IMG][/URL]) m9xFv open-site-explorer open-site-explorer competitive-domain-analysis-humphreys-assoc.com-seomoz-pro
Moz Pro | | robertdonnell0 -
OSE Domains & Subdomains
Is there a compelling reason that OSE treats subdomains as part of a parent domain, rather than as a separate site? Or is this just a technical limitation? I ask because it's my understanding that Google treats subdomains more like separate domains than like parts of the parent domain. OSE treating them more like folders creates some frustrating situations when researching niches that are heavily filled with blospot and wordpress.com blogs. First of all, the domain authority in these situations is not at all indicative of the strength of the site. It also makes it hard to evaluate linking root domains at a glance, since all blogspot blogs count as one domain. So to see all blogspot sites linking you have to go to the full link list -- where each site may be listed hundreds of times -- and you can't group them because they're all considered the same domain. To be sure you when researching these niches you can just throw out domain authority as a metric, and export every report to excel where you can sort things in a way to make it easier to separate sites. But if there isn't a compelling SEO reason to have OSE function this way, I'd love to see those subdomains treated as separate sites so I can have access to all the easy to use SEOmoz metrics and layouts without the extra work. And of course if there is a compelling SEO reason for subdomains to be treated as domains, I'd love to be educated! : )
Moz Pro | | Ecreativeworks0 -
Greek keyword
Hello, I have a problem with tools seomoz not understand Greek Keyword. There is any solution;
Moz Pro | | npaipal0 -
Tracking Keyword Positions
Hello! I've been working with the various Google Docs Spreadsheets out there taking advantage of web scraping using xml and the seomoz api. I want to be able to track keyword rank by week, I've been playing around but can't seem to get it nailed on, I'm looking to put keyword in column 1, domain in col 2 and keyword rank on google uk in col 3. Anybody done/seen anything like this in a G spreadsheet? Cheers Jamie
Moz Pro | | ChapterEight0 -
Ranking are not updating for my keywords
i have almost three week now and some of my keywords still not showing any ranking under ranking tab instead they are showing the day next crawl is due. Any suggestions Thanks
Moz Pro | | TahirLiaqat0