Google is changing the title
-
Hi!
Lately i have seen that Google changed the page titles for some clients, not all... its about 30% of them.
For example, the title looks likes this after the Google change:
Company name: SEO and Pay per click management
But in on that page it looks like this:
SEO and Pay per click management - Company name
Does anyone know why?
-
I've seen the same thing on some of my sites...
This guy provides a pretty good analysis
http://socialmediatoday.com/georgestevens48/1317336/google-rewriting-page-titles-time-brand
It sounds like it's not so much about colons, but more about moving brands to the front of the title. Only time will tell whether it's a test or a permanent change.
I also want to add that I've seen this for general searches that do not include my company name / brand.
-
Hi Lynn!
In this case im doing a search without company name, like "SEO"
-
Hi Vincenzo!
I just sent you some screenshots. Please take a look at them. And get back to me if you need more info.
-
Thanks! I will take a look at the articles.
-
Interesting links, I hadn't seen these.
In my case the colon is not being used, although the original site title has a pipe separator in it. The page title is being displayed as the exact search phrase (which admittedly is not far off the original page title) but with rearranged wording and a couple of words left out entirely!
I'm in a non English market, not sure how that might effect the results.
-
Hey Daniel
You might be interested in reading this article and this thread on Inbound.org that brought this up a couple of weeks ago.
Too early to say what the potential ramifications might be, but I would say it's a safe assumption to make that Google is focusing more on more on promoting trustworthy brands. Bringing the brand name to the front often helps the user navigate through the SERPs, as opposed to the SEO optimised titles that we see out there.
Think we'll have to wait and see on this one, but hopefully those 2 links can help for the time being.
-
I have seen this also on a client site.
Not sure by any means, but it seems to happen when the search is for company brand + term, which i think is happening quite a lot in the market my client's site is in.
So in your case, if there are searches being done for 'Company name' + PPC Management for example, then Google seems to be switching the page title to match the search phrase.
That is what I could make out of it anyway... anyone else seeing this?
-
Is there a common denominator with the sites -
Wordpress - etc?
I am curious to see an example - if you could private message me - or even email me.
Your pal,
Chenzo
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is the Google results serp broken?
Hi everyone! We've been trying to decipher how many of our pages are indexed by google at the moment. If we do the usual "site:https://www.hobbydb.com" search term, the serp says that we have more than 740,000 pages indexed. However, when I do a deep dive and click through to the last page of results, I can only get to page 54, and then there are no more results. This would mean that I only have 540 pages indexed, not 740,000. We have also done other queries for other sub-sections of our website, and the results also truncate at 50 pages. Has anyone run into this problem? Any suggestions are appreciated! Best, Alex
Technical SEO | | mpchobbydb0 -
Web Page Dropped Out of Google?
One of our web pages seems to have completely dropped out of Google after featuring on page 1 for a number of years. It can't be a site wide issue as all other web pages are performing as normal. The page is http://www.contractormoney.com/income-protection/ and the key phrase it was performing well for was 'contractor income protection'. Any ideas??
Technical SEO | | Pete40 -
SERP Title shows up-with-dashes
Occasionally I see the our 'listings' on Google where the Title line shows up with dashes... like sony-professional-hard-drive - TapeandMedia.com It appears to be the URL shortened and rehashed. This example was after I searched for "Sony PSZ-HA1T" without the quotes. The title for this page is <title></span><span class="html-tag">Sony 1TB Professional Portable External Hard Disk Drive (PSZ-HA1T)</span><span class="html-tag"></title> and the url is http://www.tapeandmedia.com/sony-1tb-professional-portable-hard-drive.asp Link to image: http://i.imgur.com/FmvAn6c.jpg Other searches (like "Sony 1tb PSZ-HA1T") yield normal looking SERP Titles Does anyone know why this happens and what I can do to avoid this? FmvAn6c.jpg
Technical SEO | | BWallacejr0 -
Why did Google stop indexing my site?
Google used to crawl my site every few minutes. Suddenly it stopped and the last week it indexed 3 pages out of thousands. https://www.google.co.il/#q=site:www.yetzira.com&source=lnt&tbs=qdr:w&sa=X&ei=I9aTUfTTCaKN0wX5moCgAw&ved=0CBgQpwUoAw&bav=on.2,or.r_cp.r_qf.&fp=cfac44f10e55f418&biw=1829&bih=938 What could cause this to happen and how can I solve this problem? Thanks!
Technical SEO | | JillB20130 -
How to optimize for different google seach center (google.de, google.ch) ?
We all use Deutsch language and (.com) domains for the sites. I ranked well in google.com ,but not so well in google.de , google.ch , my competitors ranked much better in google.de,google.ch. I checked most of their outbound-links, but get few information. Links from (.DE) domains or links from sites located in German help the rank for special google seach center ? (google.de, google.ch) . Or some other factors i missed? please help.
Technical SEO | | sunvary0 -
Google Places for Local SEO
I am a webmaster at a company with over 50 clients, and I have to list the businesses of our clients in Google Places. Most of our clients are architecture agencies and construction companies, so they are unfamiliar with these things, and that's why I have to list their businesses on Google Places. It would be easier for me to manage all the places for these different businesses if I create the places with one gmail account. Can I use one gmail account to list the businesses for all our clients?
Technical SEO | | Arianittt2 -
Google description problem
Hi all, My website is www.ipbskinning.com I'm having a problem with how my site is appearing in google. I have this in the head of my website: <meta name='<a class="attribute-value">description</a>' content='<a class="attribute-value">Free and Custom IPB Skins for Invision Power Board.</a>'/> Yet when I google 'ipbskinning' it says: Solid Skins. 1We test all our skins in all browsers to insure that they are compatible. This ensures that your users have the best user experience. which is random text from the content of my site. Any idea why this is happening? Thanks a lot all
Technical SEO | | pezza34340 -
Google Search memory
Hi we have had the following statement from a member of our Japan office with regards google displaying search results, would anyone be able to give us a definitive answer on this. Google remembers previous non-mobile related searches For example, we already know that we come up on the first page if you select “kaigai keitai” (mobile phone for use abroad) and “UK” where as we don’t for searches where you replace the UK with the US or other countries. This means that if a customer, for example, does a search just on the UK e.g. using words like UK travel, London, millennium dome, etc. and then does a separate search just using the words “kaigai keitai” that google could show us as a link on the first page. However, if an individual did a search on Paris, France, Eiffel Tower, and then did a search for “kaigai keitai”, our link might not appear on the page. I don’t know if we have tested this already, but Google seems to have a very long “memory” and I could see this kind of aspect of Google resulting in us missing significant business from people going to the US, France, Italy, etc. Any thoughts?
Technical SEO | | -Al-0