When setting up campaigns should I set a landing page up per campaign?
-
eg Home page is landing and and has 5 Keywords, should this be 1 campaign, and then 2nd landing page with 2 keywords is another campiagn. In my current campaign I have lots of "F's" for On site optimisation for keywords that dont have relevance to the landing page. Sorry about the newbie question.
-
So just to clarify Sam, On the Report Card page. I select keyword then change the URL then click grade my page. It will then give me a new report score.
Will the URL that I change the keyword assigned to save for the next weekly report
-
Thanks Reeves and Sam. I appreciate your help and time
-
John, I'm sorry. I totally misunderstood your question. No, I don't set up different campaigns in SEOMoz (I was thinking PPC Campaigns.) I only have one campaign setup for our webpage.
In the "On-page" section of your reports, click on one of the keywords that is currently graded as "F." Make sure that at the top that the URL being graded is the right one for the keyword. For instance, I want to make sure that my brand keyword "A&R Solar" is pointing to my homepage not to our FAQ.html page. For a "Solar Panels" keyword I want to make sure that the URL is our "Products" page.
I hope that clears things up.
-
Thanks Reeves. So in SEOMOZ you have a separate campaign for each landing page?
-
I'm also a newbie, but the tactic you describe is how I'm tackling our pages. We're a contractor that needs to rank for nearby cities. So my alternative campaigns (and landing pages) are for these locations.
My homepage is optimized for usability and branded key words. I also need to optimize for specific products that have their own landing pages that are integrated (or will be) integrated into the site in other ways.
The key to me is that when someone is arriving at the site because they searched for "Product X" I don't need them to land at a page that showcases company culture.
This also focuses my efforts so I'm not trying to hit product and informational and branded keywords all on one page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What would you do about this Pillar Page conundrum?
I am re-organizing site structure for an e-commerce site. Here's the problem I have: The product (shipping container) is available to BUY and HIRE in four sizes, for example a 20ft container is one of them. Now, should I have a 20ft container product page for buying -- and also a 20ft container for hiring? I want the container sales and seperate container hire page to be pillar pages, if I don't have any cluster pages for the different container sizes below them it I'm worried it'll just be floating out there in the ocean while the sales page gets all the cluster love. At the same time I don't want to have something that looks like duplicate content with 20ft hire and 20ft sale page. Any ideas please?
On-Page Optimization | | scjames0 -
Building a new page: What on-page SEO would you build in?
Hi all, Building a new page for a fairly competitive keyword. Need to make sure the on-page SEO is pretty top notch, because link building (including internal links) will be difficult. I've optimised the meta description, the alt tags and image names, and included the keyword in the Title Tags. Not a great deal I can do with regards to optimising for mobile or considering migrating to the AMP project because this is handled externally. What else would you suggest? Cheers in advance, Rhys
On-Page Optimization | | SwanseaMedicine1 -
Where to position a new page?
Hi there 🙂
On-Page Optimization | | Enrico_Cassinelli
Our website is about a particular region in Italy, the Langhe area, famous for food and wine (barolo and barbaresco are produced here). We need to rollout a few new pages about cellar/winery tours: one main page with the list of tours, and the various subpages for each tour. We already have a page about travel, and a page about wine (with a sub-page about wineries). The URLs looks like:
langhe.net/travel/
langhe.net/wine/wineries/
(Note: i'm translating from italian here) Now, I'm wondering where is better to position the new pages:
langhe.net/travel/winery-tours/name-of-tour/ or
langhe.net/wine/wineries/tours/name-of-tour/ From an SEO perspective (within my limited experience) the first option has a shorter URL, but the second feels more "natural" to me. What do you think? Thanks 🙂
Best0 -
"City page" links in footer of home page: Spammy?
Is listing a bunch of links to city pages in the footer of a home page considered "spammy" to Google? (ie- Chicago Alarms, Illinois Alarms, Naperville Alarms, etc.) What are the negative affects this might have on ranking, if any?
On-Page Optimization | | MChi0 -
Handling Deleted Pages
The backstory: My site has a fantasy sportsbook where users can place "bets" on pretty much anything. Each game has a unique matchup page, where the odds are displayed and any conversation about the game takes place. Example here. About 95% of the games are automatically graded, but I have to manually grade the rest. Therefore, as soon as every game starts I check to see if any users have made a pick on it, and if not I delete it because it reduces my workload. The problem: About 15% of my search-driven traffic is queries for games that no longer exist, which makes sense because nobody bets on the super obscure games and these games are very easy to rank for. I am currently redirecting them to my 404 page but I'm worried that all of these hits are hurting my reputation with the big G. Would it be better to noindex all of these pages at first and take the noindex away as soon as I'm positive that the game will stay?
On-Page Optimization | | PatrickGriffith0 -
Page without content
Hey Everyone, I've started an SEO On Page analysis for a web site and I've found a lot of duplicate content and useless pages. What do I have to do? Delete this useless page, redirect or do canonical tag? If I have to delete what is the best way to do? Should I use GWT to delete? or just delete from the server? This URL for example: http://www.sexshopone.com.br/?1.2.44.0,0,1,13,0,0,aneis-evolved-boss-cock's.html [admin note: NSFW page} There is no content and it is duplicate in reference of this: http://www.sexshopone.com.br/?1.2.44.0,0,1,12,0,0,aneis-evolved-boss-cock's.html [admin note: NSFW page} and the correct page of the product is: http://www.sexshopone.com.br/?1.2.44.0,423,anel-peniano-evolved-boss-cock's-pleasure-rings-collar-white-reutilizavel-e-a-prova-d'agua-colecao-evolved.html [admin note: NSFW page} What is happening is that we have 8.000 pages like this. Useless and without any content. How do I proceed? Thanks!
On-Page Optimization | | luf07090 -
Max # of recommended links per page?
I've heard it said that Google may choose to stop following links after the first 100 on a page. The landing/category pages for my site's product catalog have earned quite a respectable PR and positioning in search results, and I'm currently paginating their product listings (about 200 products in a category) so that only a couple dozen products are shown on the first page, with links to "next page" and "previous page" being accomplished via query string (i.e. "?page=3"). An alternative option I have is to link to 100% of the contained products within the category's landing page (which would increase my on-page link count to ~300) and use CSS/Javascript to allow the user to simulate browsing between pages on the client side. My goal is to see as many of my product pages indexed as possible. Is this done better using my current scheme (where Googlebot would have to navigate to, say, Landing Page -> Page 6 -> Deeply Buried Product Page) or in the alternative method above, where all the links are in a single page? Since my landing pages are currently treated pretty well by search engines, would that "trust" cause them to follow more links than might normally be done? Thank you!
On-Page Optimization | | cadenzajon0 -
Why home page ranks higher than keyword-optimized page
We have a page that is optimized for the keyword "job scheduling". A search on the keyword "job scheduling" results in this page not ranking at all, while our home page (uc4.com) ranks third. Could you provide some ideas/suggestions as to why this would be the case and how to make our job scheduling page rank higher? Thanks, claudia
On-Page Optimization | | claudmar0