Googe+ personal profile & business page conundrum
-
I have asked this question before and am still seeking help. My apologies for being repetitive and hopefully not too pesky but I am sincere in my search for guidance.
I am looking for advice on how to manage my personal G+ profile along with my business G+ page. My challenge is the coordination between the two and getting people to add our biz page to their Circles instead of to me personally through my personal profile.
Google+ requires that we have personal profiles- especially for authorship, but it's my business that I want to represent and promote.
I do have the Google+ badge on my website and blog posts. And I am duplicating my posts on both the personal and business pages. I have joined a couple of communities and know that i need to find more and engage in those.
And also, another question this brings up: in terms of the social signal aspect for our company website/blog, does it matter where I am building my Circles?
-
Thanks for the rel=publisher clarification. That's pretty much what I assumed. That's a great post by Ann Smarty as well. Thanks!
-
It has been my experience that Google Plus is a lot like Facebook in the way they break out their Personal and Business pages. They make it difficult to solicit others through your Business page. I do what you are doing, put the original post on the business page, switch over to my Personal page and Share that post so that the people I have pulled in personally can see it. I have noticed people will click on my post and go to my business page and follow me from there.
Hope this helps.
-
rel=publisher makes information about your business pop up in the right hand side of the serps when you search for the brand name (map, business info, reviews, related searches). This is where you would display your business entity, not yourself.
rel=author is what causes the icon to appear to the left of the result and must be an actual person.
You should be linking to your business page from the website and asking people to follow your places page. Your author profile is supposed to be more personal and used to connect your work from around the web (think guest blog posts).
Check out this great explanation by Ann Smarty on the difference between the two.
-
Yah this is an odd issue. I've seen some people with their Google + profile face next to their business homepage. A little strange. Google also has the rel=publisher tag, but I'm honestly not sure what it does. I guess it is supposed to work like the rel=author tag... Obama uses it on the homepage:
In terms of the social signal aspect, no one can really answer that. Just try to be active in the Circles relevant to your industry. That's probably your best bet.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Concerned over a small video snippet autoplaying on my homepage (Negative page load speed = Negative SEO)
I'm looking at embedding a short 20 second autoplay video to show as the background in a Jumbotron (I'm using Bootstrap) right below my navbar. This looks great and works well for branding ect, however I'm concerned the loading speed will be hit after crossing over from a static image (perhaps 300kb) to a video (perhaps 2MB) which could detrimentally hit my SEO (I also can't help but notice not many SEO minded websites have these autoplaying videos - Perhaps for this reason!) Does anyone have any experience with a similar issue? Is there anything I can do to compress the video right now to a similar file size to an image? I've set it up using a media query to not show on mobile/tablets. Sam
Branding | | Sam.at.Moz0 -
Changing My Home Page Focus Keyword
Hello, We recently launched a new home page design on our company website, but we still have the same focus keyword in the title, H1, and in parts of the page copy. However, this focus keyword no longer represents our entire brand. We want to change the focus keyword and have done some research on the keyword difficulty and local searches in Google, but are still uncertain on the potential effects. Let me explain our situation more in depth. Instabill provides business owners with merchant accounts and other services. Our current focus keyword is offshore merchant accounts. However, over the past three months, we have been helping businesses establish US merchant accounts (retail, mobile, and online--but retail and mobile to US only while online to merchants everywhere) and intend to continue to increase our US merchant base. We are also still able to provide offshore merchant accounts. Our fear is that when a US merchant comes to our website (http://www.instabill.com), they will see Offshore Merchant Accounts in big H1 letters and leave our site since they want a local US merchant account. However, we still want to make sure our international merchants know we can still work with them. Thus said, we would like to change our focus keyword to something more broad, but still descriptive of our brand: merchant services. To elaborate, we want our H1 heading to read Merchant Services for Retail and Online Businesses. Merchant services is more descriptive since we provide more than just merchant accounts. We also provide the payment gateway, free shopping cart modules, help registering businesses, help obtaining an SSL certificate, and a discounted PCI Certification Service through McAfee. We have more than one page on our website that ranks for the term online merchant accounts, but none that rank for merchant services. However, we are willing to put in the work to ensure we optimize our website properly and put in the effort to make the change successful. Merchant services is also a keyword we would like to optimize on our website, so making the change on the home page will only help the steps in the process. Statistics:
Branding | | Instabill
Offshore Merchant Accounts has a 35% difficulty level and we consistently rank for SERPs #1 and #2. This term, according to the Google Keyword Tool, only receives 70 monthly searches in the US, 50 in the UK, 10 in Canada, and 10 in Australia. These are the four countries of most importance to our website. Merchant Services has a 57% difficulty level and we do not rank for it in Google at all since we have never tried to optimize for this term in the past. Also according to the Google Keyword Tool, this term receives 14,800 monthly searches in the US, 1,600 in the UK, 590 in Canada, and 260 in Australia. Clearly, merchant services could potentially get us much more traffic than offshore merchant accounts if transitioned correctly. I suppose my bottom line question is this: Would it be a bad idea to change my primary focus keyword on my home page? What type of results should I expect to see if searching Google for my company name? Thank you for all of your help. Meghan
Senior Copywriter of Instabill0 -
Should I remove our videos from DotSub.com to try & boost our Wistia videos?
Okay all you video SEO lovers, I had a thought today that I thought would make an interesting question. I have been using the tools at DotSub.com to transcribe our videos. The tools are great, and even better, free. We have about 80 videos on DotSub and all of these videos are also on our YouTube channel. Once I've completed the transcription, I've been exporting the .srt file and uploading them to YouTube to replace the God-awful machine transcriptions (sorry Google, but they are baaaadddd). Anyway, sometimes our DotSub video will outrank the same YouTube video, sometimes not. The 80 videos on DotSub have amassed about 10,000 views and a couple of translations...which is nice, I guess? Recently, we've begun experimenting with Wistia. Here is a search term for which our YouTube and DotSub video results pretty much flood page 1: "studiolive webinar" All of the DotSub videos also exist as Wistia videos on our Website and blog. For obvious reasons, we would rather have our Wistia videos rank in those three positions which right now are dominated by the DotSub versions. Should I remove the content from DotSub in order to try to get the Wistia videos to rank instead? Or should I leave them all there? I should probably add that we do have Wistia videos that are outranking both Dotsub and Youtube versions of the exact same videos...so I know that's possible. I'm just wondering if by leaving all of these videos up at DotSub if we are cannibalizing our potential at ranking for videos that link back to our site? What do you think?
Branding | | danatanseo0 -
Google Plus for Businesses - Should I add users to Company's Circles (branded page)?
Hi All, I know (or think I know) that one of the easiest ways to gain followers for my brand on G plus is to add people to our company's circles. Naturally, they often add you back. However, what does it mean to people who watch my brand (my G Plus page), the fact that I'm following thousands of people? Should I do it? How does it reflect on us?
Branding | | BeytzNet
Is there a better way to gain followers (specifically for G Plus)? P.S
We obviously have the badge on site but we hardly gain followers that way. Thanks0 -
Ranking Videos on First Page of Google
Hey Guys, My videos are doing well on YouTube with lots of views and comments (about 1.5 million views). Nevertheless, I can’t manage to get them to appear on Google’s first SERP for my branded keywords. What am I doing wrong? What in your opinion are the major ranking factors for YouTube videos? Thanks!
Branding | | ShivaS0 -
301 Redirect Old Established Site to New Business Model Site?
I have a client who has a website which is getting fairly descent traffic in the current industry its in. He is launching a new business model, same industry. New domain, new brand etc. Is it better to keep both entities separate and try growing them both? Or would it be more effective in terms of acquiring ranks and traffic to 301 redirect the old established site to the new site? Transferring all the value from the old and instantly boosting the new model. Not sure if this ads anything to the topic, the new domain is also an exact domain keyword match for a highly searched term.
Branding | | sunbelt0 -
Travel agents are creating Google Place pages for our properties - is this a bad thing?
I'm currently trying to develop a clear understanding and policy for my company on how we deal with Google place pages, specifically where we stand on places pages being created by our agents. We run a business in the travel industry with a number of locations around the world. Our services are sold via travel agents. Naturally, we set up places pages for each of our locations but recently we've noticed agents setting up places pages for these locations with different titles & their own contact details (same address though). In one case we've received verification postcards which we've been asked to pass on. The pages are set up in 'good faith' to promote business in the agents respective countries and languages but i'm concerned that we are ending up with multiple pages for the same location, hurting our brand, losing our own pages through being buried and ending up with our account being suspended at some point down the line. There are a number of terms on Google guideline page, in particular, this one: "Do not create more than one listing for each business location, either in a single account or multiple accounts." I contacted my Adwords account manager but didn't get a very clear response on this. What i'm looking for is some 3rd party, definitive advice/opinions on this scenario. Should we be asking agents not to create place pages? Why should they list.. could it end up hurting both of us? Are there pros and cons to this or is it a clear cut case?
Branding | | seoec0