Why Is This Page Not Ranking?
-
Hi Mozzers,
I can't rank (the page is nowhere on the Google grid that I can find) and I've not been able to move the needle at all on it.
The page is http://www.lumber2.com/Western-Saddle-Pads-s/98.htm for keyword "western saddle pads."
I'm inclined to think I'm cannabalizing the category with the products so I removed the word saddle from the majority of the product names on page.
However, saddle pad or saddle pads is in the meta title for most if not all of the products.
Do you think I'm cannabalizing with the product titles or is there something else going on?
Thanks for any help.
-
No problem happy to help
-
Thanks everyone for taking the time to dig in the page and give me some actionable feedback.
I appreciate it!
-
In my opinion, your page is over-optimized for your primary keyword. I would look into some variant keywords you can optimize this page for. Here is what I see as "Over-Optimized" for that exact keyword:
Page Title = OK, could use some customization
Description = OK
Breadcrumbs = Exact Keyword along with the Exact Title Tag (Sort of okay, I'd say)
H1 Tag = Exact Keyword. As well as a Title Tag to your H1 Tag ? That's too much. That's clearly there for SEO and SEO Only.In that 1 paragraph of copy, you have the same keyword in Bold, twice. The image with a good filename and alt tag is okay.
What I'd look into is, what are some other long tail keywords that you can optimize your page for. That would help you in 2 ways.
1. Remove the Over-Optimization
2. Help you rank for that low(er) hanging fruit.Unrelated to this keyword/page, but overall:
You don't need the following tags on every single page:
I hope this helps.
-
Thanks Mike. I'm looking into the issue on our forums at Convergent 7.
I don't want you to go out of your way. Just thought I'd ask in case you knew off-hand.
I don't have the developer/tech acumen.
-
ill do some research on it for you
-
Thank you Mike.
I follow you on everything except the tables. I'm assuming our CMS eCommerce software generates these tables automatically (Volusion).
Is there any way to strip those tables or will that foul the page displays across the site?
-
Greetings,
A couple of items at first glance
1. The URL structure looks awkward not sure what the "98" or "-s" is
If i were to do this it would be something like
lumber2.com/western-saddle-pads/leather-sadles.html
Ok so here is what i see
**Here is your site **
and this is your number 1 ranking competitor
get rid of the tables and you probably could rank.
Here is your site on Opensiteexplorer
http://www.opensiteexplorer.org/links?site=www.lumber2.com
Here is ChickSaddlery on opensiteexplorer
http://www.opensiteexplorer.org/links?site=www.chicksaddlery.com%2Fpage%2FCDS%2FCTGY%2F1060
and almost everyone of their links are internal links which speaks volumes.
so honestly you could move the needle in these 2 ways:
1. Improve internal linking strucutre
2. 10 - 20 solid organic links with relevent sites -
Do you know your current position in google if you search "Western Saddle Pads"? If yes, did you track your progress?
Also, depending your competition, your pagerank might not be high enough? (2/10 on the home page is below average)
The page itself looks ok, it's probably tweakings and getting quality inbound links with Western Saddle Pads as anchor text that will make a difference.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can a duplicate page referencing the original page on another domain in another country using the 'canonical link' still get indexed locally?
Hi I wonder if anyone could help me on a canonical link query/indexing issue. I have given an overview, intended solution and question below. Any advice on this query will be much appreciated. Overview: I have a client who has a .com domain that includes blog content intended for the US market using the correct lang tags. The client also has a .co.uk site without a blog but looking at creating one. As the target keywords and content are relevant across both UK and US markets and not to duplicate work the client has asked would it be worthwhile centralising the blog or provide any other efficient blog site structure recommendations. Suggested solution: As the domain authority (DA) on the .com/.co.uk sites are in the 60+ it would risky moving domains/subdomain at this stage and would be a waste not to utilise the DAs that have built up on both sites. I have suggested they keep both sites and share the same content between them using a content curated WP plugin and using the 'canonical link' to reference the original source (US or UK) - so not to get duplicate content issues. My question: Let's say I'm a potential customer in the UK and i'm searching using a keyword phrase that the content that answers my query is on both the UK and US site although the US content is the original source.
Intermediate & Advanced SEO | | JonRayner
Will the US or UK version blog appear in UK SERPs? My gut is the UK blog will as Google will try and serve me the most appropriate version of the content and as I'm in the UK it will be this version, even though I have identified the US source using the canonical link?2 -
Will more comprehensive content on product pages help improve ranking?
We're working to improve the ranking of one of our product landing pages. The page that currently ranks #1 has a very simple, short layout with the main keyword many times on the page with otherwise very little text. One thought we had was to make a more comprehensive page including more info on the features and benefits of the product. The thought being that a longer form page would be more valuable and potentially look better to Google if the other SEO pieces are on par. Does that make sense to do? Or would it be better to keep the product page simple and make some more related content on our blog linking back to that landing page? Thanks in advance to any help you can provide!
Intermediate & Advanced SEO | | Bob_Kastner0 -
Landing pages, are my pages competing?
If I have identified a keyword which generates income and when searched in google my homepage comes up ranked second, should I still create a landing page based on that keyword or will it compete with my homepage and cause it to rank lower?
Intermediate & Advanced SEO | | The_Great_Projects0 -
Links on page
Hi I have a web page which lists about 50-60 products which links out to either a pdf on the product or the main manufacturers website page containing product detail. The site in non e-commerce is this the site/page likely to get hit by Penguin? Would it be best to create a separate page for the product/manufacturer group i.e 5 or 6 pages but linking out to the PDFs etc...?
Intermediate & Advanced SEO | | Cocoonfxmedia0 -
Do Page Views Matter? (ranking factor?)
Hi, I actually asked it a year and a half ago (with a slight variation) but didn't get any real response and things do change over time. On my eCommerce website I have the main category pages with client side filtering and sorting. As a result, the number of page views is lower than can be expected. Do you think having more page views is still a ranking factor? and if so is it more important than user experience? Thanks
Intermediate & Advanced SEO | | BeytzNet1 -
Should We Add the W3.org Language Tag To Every Page Or Just The Home Page?
Greetings, We have five international sites around the world, two of which are in difference languages. Currently we have the following line of html code on the home page of each of the sites: Clearly, we need to change the "en" portion for the sites that aren't in English, but, should we include that meta tag in each of the site's pages, or will the home page suffice. Thanks!
Intermediate & Advanced SEO | | CSawatzky0 -
My landing page changed in google's serp. I used to have a product page now I have a pdf?
I have been optimizing this page for a few weeks now and and have seen our page for up from 23rd to 11th on the serp's. I come to work today and not only have I dropped to 15 but I've also had my relevant product page replaced by this page . Not to mention the second page is a pdf! I am not sure what happened here but any advice on how I could fix this would be great. My site is www.mynaturalmarket.com and the keyword I'm working on is Zyflamend.
Intermediate & Advanced SEO | | KenyonManu3-SEOSEM0 -
Internal page ranking
If I have a domain: Example.com I want this domain to rank for several keywords. I build a page on the domain called Example.com/glasses If I SEO the page Example.com/glasses with backlinks etc... will that URL come up on google or will it simply bring Example.com up on the SERPS. If I have three keywords, should I make a subpage for each page and SEO that page? Will that make the domain rank for all three keywords?
Intermediate & Advanced SEO | | JML11790