National Consulting Firm Home Based Business - And Filling Out The GetListed.org Listings
-
I have mainly focused on SEO for local businesses and one of the 1st steps after optimizing my on page SEO I would attempt to claim all my free listings as those on GetListed.org.
But this client is focusing on a more national market and lists an 800 number on his website.
Should I suggest he display his local number also.
And when I reference his phone number on the Get Listed.org opportunities should I also use his local number?
Thanks
-
That makes sense, thanks for clarifying Mike. I was looking for a "local" plumber and I would obviously prefer somebody with a local number in my area, rather then a 800 number.
Let's say I am in Boston. I would prefer somebody with 617-xxx-xxxx that I'd like to call. If somebody with 800-xxx-xxxx or an area code that I am not familiar with in my area, I might not call them.
Considering that, if it's a global company servicing clients nationwide, I am sure it makes sense for them to invest in local numbers for each major city/state they service.
Thanks again. Thumbs Up
-
Thanks to all that answered. I went with the local number listed 1st and if there was room for a 2nd list the 800# 2nd.
-
Hi Chad,
You must use the local number on the website and on all of the local business listings if the client wishes a Local SEO campaign to be part of his marketing strategy. For all your local SEO, the local area code phone number is his primary number and the toll free number has no value at all. And the area code of the local phone number should match the client's city of location.
Hope this helps!
-
For clarification, the main reason I suggested the local phone number is it will actually look more creditable (in my opinion) when a user is searching business directories.
For instance, if I visit YP.com (which is one of the GetListed directories) and search for "consulting" near "Stockton, CA" I get many results:
-
ABC Company (800)XXX-XXXX
-
DEF Company (209)XXX-XXXX
-
GHI Company (209)XXX-XXXX
...
If I searched for consulting near an area I specified, I personally would rather find a company that has a local area code. This would make more sense to me, because I specified an area... so clearly I want to work locally. If I specify an area and the results return an 800 number, I personally become a little suspicious as to whether the company is actually local or if they just employees in the area that can help me.
I think that when you are adding your information to business directories, I would lead with the local number, then 800 number, because people that are using these directories are looking for solutions for a specific area.
On your website, I would suggest leading with the 800 to establish you have a national presence, then your local phone number.
Good luck.
Mike
-
-
Chad
My opinion on this would be to use the 800 number as the primary number and if their is a secondary number field, use the local number. Think about it, if you are a national company, like a United Airlines or a Coast to Coast moving company, would you rather see a 567-453-xxxx number or a 1-800-xxx-xxxx ? As Mike said, they are convenient and that's what you want to provide to the user. If not, what's the point of having those numbers in the first place ?
Again, I hope this helps.
-
Hi Chad,
You are correct. You should list the local phone number on the website and the GetListed.org directories. While 800 numbers are convenient, they do not give any indication as to the location of the business.
Hope this helps.
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Key word with city or town or local search for a nation wide website
Hi We need some expert advise here, we are dealing with batteries, tyres, online at nation level in india, and we have dealer registered with us at local places... and also we dont show the dealer details on the product page, once the order is recieved will be pass on the deal locally... we want rank well in the local key words search as many of times user search for "buy car battery in bangalore" here is bangalore is one location.. We want to develop one url like this www.abc.com/car-battery/bangalore/productname.html and also i will add breadcrumb like this car-battery>Bangalore > Productname which will be canonical to www.abc.com/productname.html (where product details are there). Pls suggest is this way i should go.. or??
Intermediate & Advanced SEO | | Rahim1190 -
Role of Home Page Text
My company operates a commercial real estate web site in New York City. We are competing against brands that can spend hundreds of thousands of dollars per year on marketing and SEO. I am an independent without employees. I am trying to replace generic home page text (my web site is ww.nyc-officespace-leader.com) with more engaging language that will differentiate the site. In terms of SEO best practices, what constraints exist on home page text? Must it discuss the brand in a general way? Must it specifically describe the interior pages of a site? For new home page text, I wanted to take a practical approach and provide visitors with a checklist that would be useful for their search. The check list would be in the form 500-800 words or very practical advice, specific items they should be aware of before commencing a real estate search. No other site is taking this approach and it could save tenants time and grief. I am attaching a very rough mock up of the new text (forgive the grammar, really needs to be edited!). Is there any thing wrong with this approach? I may have stumbled on a good idea, however maybe nobody has taken this route because it is inappropriate for a home page. I would very much appreciate any comments or guidance anyone may have. Best, Alan Rosinsky 0d76Iv2
Intermediate & Advanced SEO | | Kingalan10 -
Optimizing WordPress Pages With List of Posts
A friend of mine has published a new site called www.localsguidesa.com. It is an informational/review site about a resort town. Most of my experience has been dealing with single html pages. In the case of this site, the main "money keyword" pages are mainly an introduction of text followed by a list and snipped of blog posts such as this page http://localsguidesa.com/what-to-see-do/attractions which would target St Augustine Attractions. Would she be better off making the main pages with more content and less blog posts? How would ranking be affected with all the preview blog posts on the page? The strategy is for the blog posts to rank on the longer tail keywords...such as "Top 10 Attractions in St Augustine ", but what suggestions would you have for a main navigation page such as http://localsguidesa.com/what-to-see-do/attractions
Intermediate & Advanced SEO | | Pinlaser1 -
Google Places Listing Active In Two Seperate Google Places Accounts?
Hi is there any issues with having a google places listing in two seperate google places accounts. For example we have a client who cannot access their old google places account (ex-employee had their login details which they can't get) and want us to take control over the listing. If we click the "is this your listing" manage this page button - and claim the listing, will this transfer the listing to our control? Or will it create a duplicate? Are there any problems having the listing in different separate accounts. Is it a situation in which the last person who manages the listing takes control? And the listing automatically deactivates from the old account? Do all the images remain aswell? Thanks,
Intermediate & Advanced SEO | | MBASydney
Tom0 -
Fixing scattered incorrect NAP for Local Listings
I have several clients who have old addresses scattered around the search engines. Correcting them all individually is extremely time consuming and I'm looking into services like Yext and Localeze, but they tend to be fairly pricey. Does Localeze actually end up correcting most of the random listings? Is there any other services I should be aware of? Thanks! Tom
Intermediate & Advanced SEO | | TomBristol0 -
Google local listing
I have a site and i registerd for local listing in google but i have not received any letter from google.It is second time i request for pin one month back and this time also did not received letter from google. what should i do?
Intermediate & Advanced SEO | | Alick3000 -
Best places to seed articles UK based
Hi I have written 2 articles for 2 seperate businesses and markets. One article is a Top 10 tips on choosing a conservatory How would I go about promoting and seeding this around related home improvement websites around the UK, use stumbleupon? 2. I also have recipes for a restaurant which I need to seed and promote online in order to gain links and promote the restaurant. Again which methods are best in finding sources to list these recipes and to related blogs etc Many Thanks
Intermediate & Advanced SEO | | ocelot0 -
Setting up .org and .net supplements
To help with DSEO we are consdering setting up a .org and .net of our brand name (the primary site runs off .com obviously). We are thinking that the net/org sites will: Be one page that is optimized as we need (standard stuff like copy, title, alt-tags, meta desc, etc.) Will be hosted on separate C-blocks Will have a google sitemap that is submitted to Google Webmaster Central Provides a link back to .com Any other suggestions? Are separate C-blocks necessary? Thanks, b
Intermediate & Advanced SEO | | bcmull0