How good are PR for getting authority backlinks ?
-
I have heard that Press release is one of the best source for getting high authority backlinks. Can anyone tell me about benefits of paid and free services offered by PR websites like PRweb or PRLOG ?
-
Thanks Aditya
The reality is SEO now requires a level of quality much more challenging than ever. While this is true due to the ever-increasing capabilities of search engines in their need to battle spam (and the fact that their systems are so complex as to be far from perfect), it's also the nature of the web regardless of SEO as well.
This is because the web continues to grow in size all the time. The more crowded any market, the more important the message delivered needs to be consistent in its ability to rise above the noise.
It's a fact of marketing as old as time itself.
While some "classical" link building might still suffice, that notion is fading away. And because of this reality, my position as an advocate of best practices is that the energy expended on those methods can better be used for fewer, higher quality opportunities.
Whether we like it or not, in many situations, it means a slower building up of trust and authority, and in turn, a slower building up of ranking strength.
It also means more diversity into social signals is that much more important than ever as well.
-
Hi Alan ,
I read your article at SearchEngineJournal.com, very informative and gave me the answer of what i was looking for. Like you said " that PR still works if written for the traditional old school reasons", this is true for almost everything Blogs, Articles etc, however how can one produce gr8 things again and again. Does that mean our classical SEO link building will not work at all ?
Regards
Aditya khanna
-
Do not rely on press releases as a source of high quality back links. I recently wrote an article at SearchEngineJournal.com breaking down the issues, explaining why releases are good for SEO, how they offer value and how they do not.
Above all else, press releases are a natural and valid aspect of an overall marketing campaign, and bring many valuable opportunities. High quality / high value links however, are rare indeed from them, and only when those releases end up on highly trusted news sites, yet the overall value is diluted because they're a form of syndicated content - just about the only legitimate form of syndicated content that exists except in rare situations.
The many other values they offer, when they're very well written, and when the original intent is for original old-school reasons, far outweighs the lack of high quality links though.
Check out my article and then if you have any follow-up questions, let me know. I'll be happy to answer them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reciprocal Backlinks
Hi all, We've just started looking into backlinks for our website, and we're...a bit overwhelmed to say at least. We thought the best way to start with backlinks is to reach out to our industry partners, and ask them to put a link to our website on theirs (in a blog, or a relevant page of course), as it's relevant for users. However, the question we almost always get is, can you do the same and link back to our website? How does google look at reciprocal links? We think they can be seen as a 'transaction of links' and not have as much link juice as links which aren't reciprocal. Is there any best practice for how to approach this? Thank you in advance. Diana
Link Building | | dianacatrinoi0 -
Backlinks not indexed on MOZ
Why our backlinks do not show up? Even GSC shows a good amount of our backlinks and other applications show too. But in the case of MOZ, it still shows 0 backlinks and 0 organic visibility. Don't you guys think this puts a user of your software way behind in terms of competition and real data? If my backlinks will be considered by MOZ, when will it be❓
Link Building | | MariApps0 -
SEO traffic + backlinks question
Let's say I want to write a guest post for a website that is relevant to my website. Should i guest post on a website with high traffic but the traffic country is not mine? (eg// My website sells products in Canada only, should i guest post on a high traffic site from India?) Or would it be better to find a lower traffic website to guest post on but their organic traffic comes from Canada? Thanks!
Link Building | | chrisjordan0i10 -
Outreach for backlinks
What are some of the best ways to reach out for back links? The goal is to get a link from their website to our root or an anchored text but what are some techniques and options to consider to make it beneficial for both parties?
Link Building | | Cfarcher0 -
Getting backlinks on a page using https
Our company got a backlink on a page with high DA but using https (https://developer.apple.com/internationalization/) more than 2 months ago. However, this particular backlink was never counted by Open Site Explorer or other backlink checker. I've contacted the Moz Helpdesk and they said they are having issues crawling https sites. So I'm wondering if anything I can do to make sure this backlink gets counted? Thanks.
Link Building | | OneSky-Admin0 -
What to do about bad backlinks hurting authority?
My site has many backlinks from 208.109.47.246/* and go.diaodou.com/* which have low authority. The 208.109.47.246 I believe is my godaddy IP and I don't know why I have the diadou links. Is there anything I can do about these links other than building other more reputable links? Could switching hosts or going to a dedicated IP solve the 208.109.47.246 issue? Here is a look at the links- http://www.opensiteexplorer.org/www.mueslifusion.com%252F/a!links Thanks,
Link Building | | iszalinski
Ian0 -
Are backlinks to a domain that redirects useless?
I am working on trying to get backlinks. We are currently redirecting a few Domains to our current domain name. One of the Domains that is redirecting is the main Domain, we will be advertising in the near future. Can I send backlinks to the redirected URL or does it only carry link juice if it is to the main Domain?
Link Building | | hfranz0 -
Backlinks not showing up in the campaign crawl
I have been adding backlinks, about 110 since the last crawl, but only 14 new linking domains showed in my campaign profile. Can someone explain? Is it that the linking domains were not crawled and thus not seen. Is it that the crawl posting is from data that was crawled a long time ago (4-6 weeks ago) and it took a while for it to show up is it that the domains i got links on were, possibly, not so hot and just get filtered out?
Link Building | | Ken_Jansen0