Is this helping?
-
A few months ago, in hopes of a) helping new customers navigate the sometimes-arcane language used in the precious metals industry and b) earning some props from Google for making the site more user friendly, I talked the Powers-That-Be into allowing me to create a glossary with links from some unfamiliar terms in each product description and added appropriate <title>tages for each term.</p> <p>My question is: <strong>In the opinion of SEOMoz was this endeavor a brilliant, transformative SEO brainstorm—or just a waste of my time?</strong></p> <p>We haven't been running analytics, so we are flying blind.</p> <p>Here's the 411:<br /> <br />Website: www.goldmart.com<br />Glossary: www.goldmart.com/glossary</p> <p>A sample description: http://www.goldmart.com/1-oz-pamp-suisse-lunar-snake-gold-bar-9999-fine-in-assay.html</p></title>
-
Prob won't do much for SEO but will improve UX. Only way this would help is if other sites decide to link to your glossary and bring in more authority.
I've had clients who had nice glossary pages but they didn't improve traffic much (low inbound links and low keyword traffic).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Fetch as Google is showing this, help!
Our Fetch as Google in Google Webmaster Tools is showing this. What is this?? Thanks! https://imgur.com/k6KOQZz
On-Page Optimization | | bluejay78780 -
Do a bunch of footer internal links help or hurt?
We are an ecommerce site... In days gone by, having a bunch of footer links with your top products / categories was a good idea - as it created a ton of internal links to these products. Now, I am hearing that those links "dilute" the value of our other links on a page - and essentially, there is more harm than good from these. Does anyone know what I am talking about (the olds days) and should we still be doing this? Thanks
On-Page Optimization | | Ted_Cullen0 -
*** Please HELP *** A/B tests and optimisation implications
Hi Mozzers, We've been A-B testing landing pages, and have had some success. The changes we've been making have been quite radical in some instances - for example we tested this page: https://www.turnkeymortgages.co.uk/todays-mortgage-deals/ against this one: https://www.turnkeymortgages.co.uk/mortgage-quote/ (Today's best deals won, but we've decided to keep the quote page as it does work for some channels). The decision was made to try and optimise Today's best deals for 'best mortgage deals today' rather than 'mortgage quote' because it offers so much more than simply a quote. The quote page is optimised for 'mortgage quote', though it doesn't rank particularly well (I'm not overly concerned by this as even though you'd think that when people are looking for a quote that they would fill in the form, they don't - people are strange!) As a result of the change above we changed all links that originally went to the quote page to go to Today's best deals instead. As we go through the process of optimising for best conversion will it be damaging if we don't change the url as well. As I can see lots of iterations and lots of work whenever we make changes to the pages (going through the entire site to change the links). I am worried though that we'll end up with hundreds of landing pages and changing links all over the site - do you think we should keep the URLs the same from now on, unless the content changes as radically as it did in the instance I've highlighted above? Thanks, Amelia
On-Page Optimization | | CommT0 -
Keyword and SERP Help Please
So I am curious about keyword placements etc. My main question is: So is whatever you search for in say Google must be the same in a website - to be found? So say you search for plumbers in Colorado Then you must have that exact, same phrase, in your website to be found? or does Google know based on title tags and such that a page is about plumbers and they service Colorado? I just want to make sure I am understanding how keywords work to be found. I mean you can have Colorado plumbers and plumbers in Colorado. So its hard to figure out how to use keywords. So a brief suggestion is greatly appreciated Chris
On-Page Optimization | | Berner0 -
Help required to get the right landing page ranking
Hi, I've taken on a new ski client who wants to rank on page 1 on google.co.uk for [ski instructor courses]. When I first put that keyword into Moz rank tracker the landing page http://www.snowrehab.com/ski-instructor-courses/revelstoke-12-week-csia-level-1-&-2.html came up and it was ~ #30 Instead we wanted http://www.snowrehab.com/ski-instructor-courses to rank and I've optimised the copy (perhaps over optimised?) and have been redirecting & building links to that page. When I check in the SERPs (as unpersonalised as I can get) that new page appears to be ranking ~ 20 and the old page is nowhere to be seen. So far so good. However in the rank tracker Moz says the new page (exact URL) isn't ranking (not in top 50) and that when I put in 'entire subdomain' that the old page still comes up (and has improved to ~ 25). Any help / advice really appreciated! I want to prove to the client the rankings have improved / work I've been doing has helped!
On-Page Optimization | | richardpatey0 -
Unable to see internal link numbers on Opensiteexplorer - Need help
I'm Anuj, a regular user of SEOMOZ. I need some SEO guidance from SEO experts. I'm trying to optimize a webstore for few keywords. I am facing some issues on SEO I was using https all over the webstore and was advised by the community members to not have https through out the site (Due to various reasons). The internal links were not showing up in opensiteexplorer & Google Webmaster Tools too when the site was with https (They were just showing 1 or 2). After changing the pages from https to http, I'm now able to see all the internal links of my website on GWT. Unfortunately, the internal link count on opensiteexplorer shows a very small fraction when compared to the # of internal links shown on GWT. The link update from Opensiteexplorer was on 27th FEB 2013. I had done the https to http (for all pages) somewhere between 17-24th of JANUARY 2013. I wanted to know if I have missed something as I am unable to see those numbers on Opensiteexplorer or will it take time for opensiteexplorer to show the internal link numbers ?
On-Page Optimization | | Pepperjet0 -
Rankings going down and down. Help!
I just joined a company as an in house seo. When I looked at their rankings I noticed a downward trend. How can I reverse that? I'm currently working on their onsite optimization, but is there anything more that I can do? edit
On-Page Optimization | | EcomLkwd0 -
Rel Canonical - Could someone please help confirm something?
Morning Mozzers, I'm looking at a site (www.zitan.co.uk) and making a few recommendations for SEO, one of the things I've spotted is something weird with rel canonical. It looks (to me) as if they've got almost every single page set with this tag: rel="canonical" href="http://www.zitan.co.uk" /> I'm 99% certain that this means that every page on the site (that has this tag) is pointing all link juice / authority back to the homepage? If someone could please check and just confirm that, I'd really appreciate it. Thanks in advance, James
On-Page Optimization | | JamesMio0